Glossary of Terms
Search Term Selection
Titles & Descriptions
Budget Management
Customized Proposal
Control of Your Campaign
Account Optimization
Tracking URLs
Editorial Approvals
With Fast Track, Yahoo! experts research your Web site and recommend effective search terms based on the content of your site and Yahoo!'s editorial guidelines. With Self Serve, you select your own terms following Yahoo!'s editorial guidelines and submit them for editorial review.
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With Fast Track, Yahoo!'s professional writers create titles and descriptions for your search terms that are highly customized and meet Yahoo!'s rigorous editorial guidelines. With Self Serve, you write your own titles and descriptions following Yahoo!'s editorial guidelines and submit them for editorial review.
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With Fast Track, Yahoo! experts develop a customized plan to meet your financial objectives by drawing on search volume data and your budget requirements. With Self Serve, you can research Yahoo!'s search volume data yourself.
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Available with Fast Track only. A Yahoo! specialist reviews your site and prepares a customized proposal including up to 100 search terms along with titles, descriptions and bid amounts. You are free to make changes, and you always retain full control of your listings.
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You retain full control of your advertising with either sign-up plan. If you select Fast Track, you can submit search terms, budget considerations and other special instructions for our experts to consider when creating your proposal.
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Available with Fast Track only. You will be eligible for one free account optimization in which Yahoo! experts review your account and make recommendations to help you maximize your results. Account optimization can be redeemed no earlier than 60 days and no later than 180 days from date of sign up.
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A tracking URL is your Web address (http://www.mycompany.com) with a special code attached (http://www.mycompany.com?source=overture). This lets you identify clicks from the Yahoo! network, even when the clicks are from one of Yahoo!'s partners.
If you sign up with Fast Track, Yahoo! experts will automatically add tracking codes to all the URLs in your proposal.
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With Fast Track, the search listings in your proposal are automatically approved. With Self Serve, your search listings must be submitted for editorial review, which takes up to five business days. A high percentage of Self Serve listings do not initially meet Yahoo!'s guidelines and must be modified and resubmitted.
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