half your battle in the war that is Internet Marketing.  The other half of your battle is to get visitors to do something once they’re there!  This is called “conversion”, and there are entire companies dedicated to helping your website with conversion optimization.

b) can they figure out how to do it with a minimum of hassle?

If your online purchases are low, you just can’t seem to get people to sign up for your mailing list or register for events, or your analytics show that visitors are bouncing out of your site without taking the time to really look at any of your pages, chances are that the answer to at least one of those questions is “no.”  Is your landing page too busy?  Is your site too wordy?  Is your site navigation clear, your checkout procedure easy?  Even if the answer to any of these questions is “I don’t know,” it is probably time to consider Usability Testing.  All these issues and more can scare convertible visitors away from your site, and no reasonable amount spent on AdWords or other paid listings will make up for it.

An experienced website design/development company like Innovative Global Vision will be able to use a combination of website analytics and objective, real-world-scenario testing to identify trouble spots within your website – and then help you to fix them!  If you’re worried that your users find you unusable, contact us today!