Endorsed Video and how it adds to your credibility
Are you camera shy? Well, most people are, but it’s time to put that aside and add video to your monthly marketing strategy! We know that technology keeps updating and as soon as we think we have social media figured out, something new happens to throw us for a loop. Video, however, is a strategy that doesn’t seem to be falling short of success in the future. Here, we have four reasons why endorsed video strategies can benefit your business.
There are three types of media. owned – you put it up on your website and prevent anyone from posting it elsewhere; submitted – you put it somewhere like FB or YouTube where anyone can access it, share it and in some cases embed it on their website; and endorsed (or earned) – where you have to be accepted. It builds instant credibility since the company endorsing your views your as credible person. Endorsed videos are a positive way to create a partnership with a video brand, as well as network with other professionals utilizing this tool. More often than not, professionals utilizing endorsed video refer to their endorsement to find other videos related to their professions, therefore gaining further knowledge, ideas or skill sets from the association of their endorsed video networking platform.
To sort of persuade you into trying out endorsed video, this testimonial shows how other experts have benefited from a video partnership.
Here are four reasons why you should host a professional series of video for your business.
1. Credibility / Accountability
In today’s society, people are very brand-loyal, meaning they will only wear clothes of a certain brand, use toothpaste with a certain name or only go to events with sponsorships form certain organizations. This is kind of where the title or name of an endorsed video brand or company can make a big play for your small or local businesses! Name recognition is a huge deal. So say someone is loyal to a particular endorsed video company. Then they discover the Elite Experts Network series. Now, they have never heard of the Elite Experts Network, but their information is very useful and they can relate. This is the type of video that is going to be shared, retweeted and accumulate tags for others to see. You can compare it to a “hole-in-the-wall” restaurant. When someone famous visits and says good things about this previously unknown restaurant, business for that restaurant will instantly boom because of one credible person’s opinion.
2. Training / Learning
Video reaches out to different learning styles, therefore videos can reach a larger audience, not just by the number of views, but by the shares and interest levels of followers and their friends when they are tagged. You never know who will take different pieces of valuable information away from the videos you produce. That’s why the training and learning aspect of endorsed video is so crucial. If you have a big name backing you up on the material you provide, the more likely viewers will be to take your information seriously and refer back to your latest posts.
3. Exposure/ Speed Up of your Sales Cycle
We all know that people buy from those they know like and trust. Video provides ample opportunity to showcase your personal and professional brand. It elevates your knowledge and expertise in your industry and gives people an opportunity to get to know you better, like you enough to want to hear more about what you have to say, and of course, trust you enough to make it comfortable for them to purchase from you. If you are able to capture a client on camera or ask them if they are willing to share a testimonial on video about how your services helped their business, you will be sure to see sales for YOUR business increase. Happy customers sharing positive experiences get your company a free name-drop and they make for the most effective types of video content. A good way to get this content out there is to pin it to the top of your Facebook and Twitter profiles as well as featuring it somewhere on the homepage of your website. Take advantage of the places where you have the largest following and post it there. Even if you are trying to grow your following, these videos are not a waste of time! It’s always recommended to ask friends and followers to share a post or tag a friend, or better yet, put some advertising dollars into it! Something is better than nothing, and you’d be surprised how far $5 can go on a simple Facebook boost.
4. Opportunity / Influence
Going back to the whole idea of being “camera shy” you don’t necessarily need to have your face on the camera. If you are trying to convince your audience to test a product, you can do a demo- whether it’s a screen sharing or bird’s eye view of a hands-on demonstration, i.e. baking, you can just do a voice over while the video shows the steps in-progress. There are many options to go about video opportunity and influence for those of us who are still camera shy. If you don’t want to be in the video alone, bring a friend or make it a Q + A type of interview video. Information is endless. It’s all just a matter of how it is distributed to different audience sources.
For more information on endorsed video sources, please visit: http://biztvshows.com/
Endorsed Video and how it adds to your credibility
Once you’ve decided WordPress is the way to do things, you may become overwhelmed with all the plugins and features available. Don’t worry! You aren’t the only one questioning what to set up and which things are right for you. Switching over to a highly functioning site with accommodations available for every little detail you could possibly incorporate is a lot to take in. To help out, we here at IGV have compiled a list of the best WordPress features you should check out while updating your site. Here they are!
Have you ever been hacked or are you worried about being hacked in the future? Well, no need to stress because WordFence Security can protect your content as well as your mental state when it comes to any of your website worries. This plugin is the most downloaded security feature for WordPress sites. This is credited as the most credible and best protection to-date for websites.
This is how you get to know the facts! Who is viewing what? How long are people on my site? How many people visit my site in ‘X’ amount of time? Do I have a high bounce rate? With the Google Analytics code embedded to the back-end of your site, all the answers you need to know are at your fingertips. All these details come in really handy when you’re trying to decide on advertising, or need to outsource your marketing needs. A company or employee is able to access your Google Analytics, with your permission and granted access, to pull data and dig into the nitty gritty.
Email Address Encoder
Have you ever lost all of your contacts when you get a new cell phone or forgot to store everything to your cloud before updating? It’s frustrating when you have to ask people to provide you with their name and phone number all over again, right? That’s why WordPress has an email address encoder plugin. This is another spot to store all your contacts in the events of your information being wiped out or lost. Now, we aren’t saying this is likely to happen, but given the amount of security your website has available, you never know who could hack into it or toggle with specific information. It’s always good to have a plan B. Better safe than sorry!
This site is a suggestion to help reduce the load time of your site. Most photos these days are large in size and need reduced. If they are too big, this takes the site much longer to load, and many impatient people are going to bounce. If you have great images and want to use them on your site, upload them to tinypng.com, download the new file size and re-upload it to your site in place of what already exists. This will make things run quicker for your website visitors!
You know those goofy letter-number combinations you have to enter in order to continue from a certain page on a website, or you have to select all the tiles with the car in them? This is what a Google RECAPTCHA does on your website to prevent any fake accounts or spam from coming through. Often times, people implement these into their websites so there aren’t any ‘fake’ customers. These are usually placed on pages where you are asked to fill out a form or enter credit card information as the websites way of double checking that you are sincerely inquiring about a product or service.
Hopefully, these five things have narrowed down some of the essentials you will need to get started with your WordPress site. If you have any questions about installations or updates, please feel free to call our office or submit a live chat request and we can help you out to the best of our ability!
If you are a WordPress user, and we hope that you are, there are a few things you should be doing on a regular basis to ensure the safety and security of your website. With WordPress, there comes tons of updated features, new plugins and there is always something to add or implement to your site to make it better. If you are unsure of the necessary precautions to protect your website, check out the following suggestions!
A lot of times, the purpose of updates is to avoid hackers and damages to your site which can ruin your name, brand and company’s reputation. Unfortunately, a lot of websites have a vulnerability to hacking. This is why it’s so important to check on your site and be in control of everything that is posted and linked back to you!
Be sure that you read reviews, comments and eliminate any spam that may be posted to your site. Using WordPress, one of the recommended plugins to reduce all your spam is Akismet.
There’s no need for a download here, all you have to do is activate it if you are using WordPress already. There are many many features in regards to how you can prevent, block or delete spam on your WordPress site, but please do not just let them be. Make sure you are aware of what is happening on your site and keep it credible.
On any given site, it’s a huge recommendation to change your passwords every six months. Making your passwords challenging with special characters rather than the everyday ‘easy-to-remember’ passwords will reduce the chance of hacking to your site. WordPress recommends a password manager, which will store all your passwords and help you generate new, strong passwords when you are ready for an update.
Another way to avoid hacking is to limit user login attempts. The Login LockDown plugin is available and you get to determine the limit to how many times someone can attempt to login.
In the long run, these little updates and changes keep your site fresh and protected leaving you with complete control and ownership. If you refresh and replenish your data, it limits the chances of hackers or spam.
If you really want to dive into the research, it is out there! And, the plugins are available for almost anything and everything you would need to be cautious of. If you already have a secure site, keep looking for ways to update its’ safety! Safe site- happy life!
Is Your Website Protected?
Stop those annoying reminders and get to scheduling already! Some of you may already be aware, but for those of you who aren’t, Instagram allows scheduled posts now!
As of January 30, 2018, social media scheduling companies have made the adjustment for businesses to schedule posts through tools rather than setting reminders to post at different times.
One small piece of advice we have for you is to make sure that the Instagram account you are utilizing for your posts is indeed an Instagram Business Profile. In order to ensure this, go to your profile page, under your name there should be a gear for your settings options; click that and simply tap the “Switch to Business Profile” tab. This will then prompt you with all the steps to get your Instagram page ready for scheduling.
So now that you are as happy as we are about having complete control over your scheduling tools, there are a few things to keep in mind when you schedule to your beloved Instagram profile:
- Size- Instagram sizing is made for mobile, so whatever tool you are using for graphic creation, be sure the dimensions are 800 x 800 pixels. Since you are so used to posting photos to Twitter and Facebook, you may need to adjust the sizing or make a duplicate copy so you have a version of your post that is compatible with Instagram.
- Hashtags- It’s okay to use hashtags on Instagram posts. We don’t recommend using any more than two at a time because some people can go hashtag crazy. Remember, hashtags are beneficial for contests, trends and engagement. If you are participating in a sponsored campaign or even which uses a hashtag to track engagement or participation, use it! Just don’t forget the reasoning behind your original post.
- Links- DO NOT POST LINKS IN YOUR INSTAGRAM CAPTIONS. Unfortunately, links are not click-able when they are placed in an Instagram post. The alternative here is keeping your company’s web link in your “about me” section of your Instagram profile. You can refer people to your profile link in your captions, but your post will look a little silly if it has a link that doesn’t work.
- Frequency- Instagram tends to be a low volume network. So this pretty much means you want better quality of posts rather than a bunch of spammy posts all at once. Keep it organized, keep it trendy and keep it together. Those are the posts, which receive the most engagement.
- Images- Instagram is a photo sharing platform, so you MUST post images! This is where the creatives thrive in the marketing world! Get some inspiration and make it your own.
If you’re not so sure about scheduling posts to Instagram yet, it’s okay! You may absolutely keep posting from your phone to your company or business profile. But if the reminders are too much and your busy schedule keeps getting busier – contact your scheduling provider to make sure your account is linked properly.
If you have any further questions that we can help with, don’t hesitate to give us a call, email, or ask us on Facebook!
Oh yeah, and don’t forget to follow us – @igvinc
Schedule to Instagram!
Websites are essential to almost every businesses success in the technology-filled world that we live in. They are the main marketing tool for businesses because never turn off and are always accessible. This is why website maintenance is crucial to a business’ success. Whether you do your own website maintenance or outsource the work to someone else, everyone can agree how important this step is in order to keep a website running efficiently.
Need a little more convincing? Here are 7 benefits to using WordPress website maintenance.
- WordPress Maintenance protects your investment!
- You put a lot of money into custom templates, labor hours, etc. WordPress backs everything up so you can protect what you’ve built.
- Website maintenance can reduce error on your site and any downtime that may occur from needing to fix any problems your website may run into.
- Here at IGV, we monitor your site 24/7. If you experience any trouble, we’re on it! No worries, no down time.
- If you choose to outsource your maintenance you will save time and allow yourself to focus on your business.
- In the hands of the right company, you will have no worries. Just make your goals clear and concise and the website will reflect – it’s what we live for!
- Your site will be protected because the security patches and plug-ins will be up-to-date.
- Again, this is our job! We want to help you reach YOUR goals.
- SEO will be maintained which will allow you to grow and reach new customers.
- With small, frequent updates to your site, your site will appear more frequently in online searches AND you will soon see the business results you want will follow these updates.
- Your brand image will improve by having a consistent and working site that really reflects who your company is and what goals you aim to achieve.
- Speedy, clean and up-to-date is trendy and satisfying. People love getting the answers they want immediately.
- Any possible website operational problems will be solved. This will lead to fewer customers encountering problems and choosing to leave your site.
- When you believe your company is the best at what you do, show it off! You deserve to be the first result on Google, and WordPress can help with this!
Investing in website maintenance will save your company time and money in the long run. Ultimately, this investment keeps your customers happy, your website running and gives your company a consistent reputation. It is worth it! And if you need help, contact us!
Level Up with WordPress Maintenance
We are all familiar with this pop-up every time we download a new app on our phones. And more likely than not, we hit “OK” just to make the message go away. We want to get into our app, not play 20 questions, right? Well, there’s a marketing method to these small push notifications, on mobile and on a desktop. App creators and web developers seek permission for the app to access your phone or webcam, etc. It’s a courtesy factor! They just want your permission. While the repetitive pop-ups annoy us, marketers really just crave your thoughts and opinions. Push notifications are beneficial for businesses and you may even consider implementing them for your website or app!
How do push notifications work on the Web?
Push notifications exist for communication purposes. These don’t necessarily look like the phone notifications that you just want to get rid of right away. On websites, the company usually uses notifications to request information, like your email address and birthday so they can send you special email offers. This is a friendly way of thanking you for being one of their customers. It doesn’t hurt to fill out your information for some good deals!
A lot of the time, businesses find that push notifications on their website increase engagement and click rates. This goes to show how the general interest levels work for their company. If it keeps increasing, they’re doing something right. If not, they know to make some changes. Push notification tools show what’s working well and what’s not based on the engagement and click rates.
Another benefit to adding push notifications to your site is you don’t have to spend any extra money on making an app for your company if you can get your message or request across just by implementing it on your website.
No, this isn’t like a chat window where you’re prompted with questions from automated bots. While the notifications can be automated, they are taken seriously for customer inquiry so they can opt-in or out based on personal preference. Then this makes it easier for marketers to segment their email marketing preferences and mailing lists depending on the inquiry or responses customers submit.
5 starter tips
Now, how do I do this without annoying my customers or steering them away? It’s all okay! Just be sure to set your notifications appropriately.
So take into consideration the following:
Time zones – You don’t want your reminders or sales popping up at 5:00AM on the west coast while other members of your audience are just starting their workday on the east coast. Make sure to accommodate every possible audience.
Too many notifications – This is what will scare people away! Let them opt-in. Give the option, don’t bombard them with too many. If you’re unsure of how much it too much, give it a try and track the results. Then adjust accordingly.
Keep it simple – You know how we all agree to the “terms and conditions” of everything we sign up for? Don’t make your pop ups super long and drawn out. Keep them brief with a quick overview of what’s going on. People react positively to short and concise.
Spark Interest – Like mentioned previously, get involved with your audience. Give them coupons on their birthday, send them special deals on holidays, give them coupon codes with other companies you are partnered with. The people love a good deal!
Give it a try– You never know until you try. This could be a huge breakthrough for your marketing team and you may come up with some ideas that create some great leads.
Don’t be afraid to try this out if you haven’t before, and don’t shy away from adjusting the current push notifications you already have in place. Updates are good in the digital world. If you’re unsure where to start or need suggestions, we can help! Shoot us a message and we can share some ideas.
Push Notifications That Will Accommodate, Not Annoy Your Visitors
As many of you know, Facebook founder, Mark Zuckerberg, announced a change mid-January that can affect the way we digitally market our brands. Needless to say, this change in the Facebook business algorithm requires attention.
Don’t worry! Facebook marketing is not off the table. Your marketing strategy can still be successfully utilized; however, you may want to make a few small changes to guarantee your relevance in the News Feed.
What’s going on?
The influence behind Zuckerberg’s change was to minimize content that is considered “too promotional” and reduce the number of ads from unreliable sources. The focus has now been shifted to focus on high quality and trusted news sources. All this stems from the user experience, specifically opinions and personal preferences.
Zuckerberg’s post indicates it’s obvious that the intention of Facebook has shifted from staying connected with people to consumerism. He states, “…we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other. [With this update]… You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.”
Zuckerberg also believes that due to this change, engagement levels and time spent on Facebook will decrease, but his new goal is to focus on the value of content and time spent connecting with each other.
What does this mean for your businesses?
Like Zuckerberg expects, engagement rates and organic reach numbers will decrease due to the algorithm change. Now, don’t start creating desperate posts, otherwise known as “engagement bait” to increase your organic reach. These posts are not creative. They do not make people want to like, comment or share your content. This now proposes an opportunity to get creative.
Since engagement rates are important to us as marketers and business people, now is our chance to create relatable content. What would YOU want to participate in? What would YOU want to win? If people like what they see, they will be more likely to share these posts, which will then encourage their family and friends to see and comment on posts. Hootsuite acknowledges we are now faced with the challenge of staying relevant in the News Feed. To do this, we need the people to keep talking.
How do I adapt?
Here are some suggestions to enhance your strategy. Start utilizing Facebook Live. Going live leads to more discussion. Comments are flowing and reactions enhance engagement. Many people didn’t understand the purpose of Facebook Live at first, because everyone had video options on Instagram and Snapchat, but with this change, the live feature will really help your company flourish.
Focus on the quality of your post rather than the quantity of posts. Now that the “engagement bait” method is dead, really focus in on making a good post. When a post is well-created and appealing, more people will respond.
In addition, make your content more shareable. If there’s a way to make it appeal to more than one demographic with one tactic, DO IT! This way, your content will show up more frequently in the News Feed.
Lastly, use Facebook Advertising. Even though Zuckerberg is trying to eliminate the amount of business content, advertising is everywhere and cannot be completely eliminated because it is paid. Whether it’s a big chunk of change, or the minimum you can afford, advertising is an investment and it will be displayed. But, use your dollars wisely here. Consider the suggestions listed above and apply it to your advertising strategy.
Even though Facebook is limiting business strategies, it creates a motivation for us to come up with the next best method. Get inspired and good luck!
Facebook: The Business Algorithm Change
Social networking revolves around a continuous conversation you have with your customers. It is a platform for you to continue to provide your customers with valuable content as well as information about promotions and company news to help them get engaged with the company. Your goal is to get people talking about your company so you can respond and continue the conversation.
People turn to social media as the new way to handle customer service disagreements, airing their disagreements or questions regardless of whether or not the company is online. You need to have a social media presence to monitor these conversations, address concerns, and answer questions. If you are not there, you will have no way to protect your reputation.
Customers also seek to learn about the company and their place within the industry, or to just contact a member of the team and see how the company can help them. Your online presence can help you reach out to new customers
Thanks to social media, you also do not have to be limited to your geographical area. The global reach of these social platforms allows you to connect with potential customers anywhere and at any time.
How IGV Can help
While the benefits of social media marketing may sound appealing, you may be overwhelmed at the thought of setting up and maintaining a presence on the various social media platforms. Fortunately, IGV has the experience you need to develop your pages and use them to engage potential customers.
Our representatives will help you write compelling descriptions about your company, completely in line with your own branding, and then promote useful and interesting content to entice and engage new customers. As the conversation begins, we can guide you as much as you need in responding to customer questions, complaints, and compliments. We will also help you integrate yoursocial media marketing campaign with the rest of your inbound marketing campaign and turn your page visitors into customers.
Social networking and the various popular platforms are the perfect place for speaking directly with your customers. It exemplifies the wisdom in meeting your customers where they already are, and enticing them to follow you. Call IGV to learn more about how we can help you succeed in the modern, virtual marketing world.
How Social Media Affects Business
Google and Facebook are two of the biggest names out there. Mostly everyone, nowadays, has a personal Facebook account, and Google has the answers to everything we need to know in life. But when it comes to advertising for your business, which one is more beneficial?
Both Google AdWords and Facebook Advertising through Facebook Business Manager are great ways to reach your target audience or raise awareness for your brand. However, the deciding factor is determined by usage. Here, we are going to break down the differences between the two so you can evaluate which platform will help get your company’s name out in the open. Maybe these advertising tactics will even help reel in new business for your company! At the end, I will provide an infographic to share more of a visual approach towards how to decide which method is best for your company.
First off, let’s talk about Google. As the world’s largest search engine, it goes without saying that Google is very influential. For example. If we forget the title of a movie, we can Google search the name of the actors we remember from it or descriptors that would lead to the correct search result. We are able to do this because Google is based off of ‘keywords.’ Keywords in Google pull up recent information relevant to what you are looking for.
If you or your company is looking to enhance your SEO, Google AdWords might be the better option. In this case, you can advertise in the form of sidebars, videos, banners and more! Video ads can be re-targeted towards YouTube, and retail ads can be utilized on the Google shopping page. On Google, people want answers fast. If your service can easily be summed up with a keyword, utilize Google AdWords to optimize your company’s customer base.
Facebook on the other hand, is more so used to spark curiosity in a product, brand or service. The big difference here, is Facebook allows audience customization. Whether it’s age, gender, race or proximity, you can narrow or broaden your audience however you’d like.
You really can’t go wrong with Facebook advertising. One way or another, professionally or personally, everyone is on or has been exposed to a Facebook news feed throughout their day. Your ad dollars will not go unnoticed. It’s also a great way for advertising if you are on a budget! The minimum ad spend is $1 a day! And, you can customize the time frame for which you would like your ad to run.
Whether it’s Google or Facebook, the advertising outcomes will not disappoint. Depending on the size and success of your business, it may even be beneficial to do a test-run of both! See which one works better for your company’s standards. If your company can afford to run ads on both platforms, try it.
Your goals are ultimately the deciding factors of which platform is better. If you are looking to increase sales or provide more services within a certain amount of time, both platforms are beneficial. However, if you want to focus more on building brand awareness or increasing social engagement, Facebook is right for you. If you are looking for more sales opportunities, both platforms will help accomplish this.
When looking at both options, it doesn’t have to be a competition. You can run a Facebook Ad to boost awareness, then take the same content you used for Facebook, re-word the content or make it similar, then form it into a Google AdWords advertisement to enhance fast search results.
As promised, here is the infographic comparing the two. Enjoy!
Written by Jocelyn Hykes – Content Marketing Intern
The Ad Battle: Google vs. Facebook
Here we are – 2018. It’s time for new beginnings, new strategies and the creation of new impressions that will last. When people conduct a search, your website is the first thing they see. Based off its’ looks, viewers will create a first impression and remember it. So whether your site needs a few tweaks or a total reconstruction, keep these tips in mind to optimize the face of your company this year.
The first thing anyone sees, whether they realize it or not, is the layout, color scheme and organization of your website. People want to feel comfortable rather than overwhelmed when they enter your site. Too many contrasting colors, movement or even too many options can discourage people from digging deeper into the content of your site; this creates a higher bounce rate. Nobody wants that! Huffington post suggests that the use of concise wording is the best way to get your message across. Take the Goldie Locks approach here- not too much, not too little, just right.
A lot of times, students are instructed to not use a website before 2006 as a credible source because it’s outdated. Don’t let this happen to your site! It’s important to keep your content, text and media up-to-date. DigitalMarketingPro.net claims that updates are a sign that your website is active and alive, versus abandoned and forgotten. Every website is different, so there isn’t a correct answer as to “How often should I update?” Just consider your audience and remember that new information doesn’t hurt.
Responsiveness and Mobile Compatibility
People don’t want to look at your website if it doesn’t work on their phones. More likely than not, people are searching on smartphones, tablets or other mobile devices. In 2016, statcounter.com found that mobile usage overtook desktop usage worldwide. Therefore, mobile compatibility is important for the majority of people visiting your site. If your website is not com in 2018, UPDATE! This is crucial for search engine optimization (SEO).
This is an instance where less is more. Kissmetrics.com emphasizes that your short-term memory can only retain so much information and too much information will likely be forgotten. Entering a website is like walking into a new house for the first time. What do you see? Is it clean, put together, decorated nicely, can you move around comfortably? If your website is always clean and well-kept, the more often people will want to visit. Simple.
The quality of your website images say a lot about your company. Irrelevant photos may lead viewers to think your content is outdated and encourage them to conduct another search. There are many free sites to collect high resolution images that look great on websites such as unsplash.com, or you can use stock images. Google is a good spot to find inspiration, however try to avoid downloading images for direct use because you may run in to some copyright issues. Hiring photographers for promotional photos is a good investment if your budget allows, or if you can capture the images on your own, that is highly recommended.
Every hear, “Dumb it down” or “In English?” This usually happens when someone has no idea what you’re talking about. Your jargon, a.k.a, your vocabulary may be targeted towards a particular topic in which not everyone is educated. It’s important to use simple terminology on your website that everyone can understand. The Writing Center at the University of North Carolina says not to throw in words just to “sound smart;” make it logical.
Overall, simple is better when designing a website. Make it fresh, clean and pleasing to the eye. Remember, if you’re a good host, people will want to re-visit.
Curious about the status of your website? Let us help! Click here for our website grading tool.