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5 Tips for a High Converting Landing Page
Do you have a digital advertising campaign in place? Or do you make use of search engine optimization? Where do visitors land when they click on the link to go to your website? A landing page is a single web page created to convert people who interact with an...
How To Build and Monitor Google Reviews for Business
As your community opens back up, many people are excited to support local businesses. You may anticipate more foot traffic or local business online or offline. To prepare for this, are you building up new reviews on your Google My Business listing? Are you comfortable...
How the New iOS 14 Update Could Affect Your Facebook Ads
Apple's iOS update is available. One of the main concerns is that with this iOS update Facebook and Instagram apps will now have to ask permission to track private user data. Take, for example, ads that show up for a specific brand whose website you were just on....
Top 5 Ways to Support A Small Business on Social Media
To kick off the new month, it is National Small Business Week! At the start of the pandemic, many were eager to support local and small businesses. But that enthusiasm has died down, even though small businesses are still adapting and struggling. Now is an excellent...
Facebook Analytics Going Away: What Now?
Facebook Analytics will no longer be available after June 30, 2021. The analytic tool allowed businesses to track conversion from the Facebook app to an online purchase. It did so by collecting data from your Facebook Pixel on your website and Facebook page. Though...
Trade Shows Canceled? 5 Alternatives with Digital Marketing
At the start of COVID-19, businesses, especially those in industrial, were taken back to see trade shows and in-person events canceled. After all, events like trade shows helped build cliental, company awareness and improve customer relations. A year later, it is...
The Pros & Cons of Facebook Advertising
Is it worth it to pay for Facebook advertising? Have you ever asked this question before? Business owners and marketers want to increase sales, website traffic, or brand awareness, but they do not want to waste money. If you understand that social media advertising is...
How to Protect Your Website from WordPress Security Issues and Hackers
How safe is your website? How do you know if your site has been compromised? Are there steps you can take to reduce your chances of getting hacked? How can you protect your WordPress site from hackers? Staying up to date with recent website security developments can...
4 SEO Tips to Drive Traffic in 2021
We are currently living where website traffic is more crucial than ever before for many small businesses. Perhaps you do not see enough of that traffic. Could it be that your website is still stuck on the second page of search results? What can you do? Search engine...
Older Blog Articles
My Website Was Hacked! What Should I Do?
Recently, you noticed some suspicious signs on your website. Content that is not yours or strange ads are displayed. The overall website performance and speed may have suddenly slowed down. Or even worst, your site is redirecting to another unknown website. Finally,...
Increase Engagement By Adapting to Social Media Changes During COVID-19
COVID-19 continues to shake the world, and digital marketing is no exception. Looking at updated stats can help small businesses see how the pandemic as changed social media and how to adapt to the changes. By updating your social media usage and post strategy, you...
CCPA: What Your Business Needs to Know & Do
Back in January, you may have noticed that many businesses updated their privacy policies; this was in response to the California Consumer Policy Act (CCPA). The CCPA went into effect on January 1, 2020, and is now enforced as of July 1st 2020. The California Consumer...
Continuing to serve you during these times
The safety of our community and our staff is paramount. While our country begins to open up, we have opted to keep our office closed to public access while the threat of COVID-19 still exists. Until further notice, our team will continue to work remotely. Rest...
Get Free Exposure with Google Shopping Product Listings
When you search on Google, the results may be product listings. People can easily shop for products based on Google search. Up until recently, businesses had to pay for their products to be listed in search results. Note, in the photo below, that the Shopping tab...
The Pros & Cons of LinkedIn
On average, 25 million LinkedIn profiles are viewed every day by businesses looking for individuals who may be future candidates for job openings at their company. LinkedIn is an effective platform for Business to Business networking especially when recruiters are...