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Trade Shows Canceled? 5 Alternatives with Digital Marketing

Trade Shows Canceled? 5 Alternatives with Digital Marketing

At the start of COVID-19, businesses, especially those in industrial, were taken back to see trade shows and in-person events canceled. After all, events like trade shows helped build cliental, company awareness and improve customer relations. A year later, it is...

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The Pros & Cons of Facebook Advertising

The Pros & Cons of Facebook Advertising

Is it worth it to pay for Facebook advertising? Have you ever asked this question before? Business owners and marketers want to increase sales, website traffic, or brand awareness, but they do not want to waste money. If you understand that social media advertising is...

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4 SEO Tips to Drive Traffic in 2021

4 SEO Tips to Drive Traffic in 2021

We are currently living where website traffic is more crucial than ever before for many small businesses. Perhaps you do not see enough of that traffic. Could it be that your website is still stuck on the second page of search results? What can you do? Search engine...

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Reaching Out on Social Media: How to Engage

Reaching Out on Social Media: How to Engage

Content is king, but engagement is queen. Digital marketers are quick to talk about creating quality content, content that will engage, inspire, and convert your viewers into customers. But there is another half of social media that many businesses seem to neglect ---...

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5 Digital Marketing Trends 2021 for Small Businesses

5 Digital Marketing Trends 2021 for Small Businesses

The past year has expedited many digital trends to form a new online marketing landscape. With digital marketing changing faster than ever, small businesses must learn to adapt to stay in business and thrive. Implementing upcoming digital marketing trends can help...

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How to Increase Website Traffic With Google Search

How to Increase Website Traffic With Google Search

Your website content can bring in potential customers 24/7. How is this possible? Search engines like Google scan websites for relevant information to a user's search query. If Google thinks your website page is what the user is looking for or will answer their...

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How Will COVID-19 Change Black Friday? 

How Will COVID-19 Change Black Friday? 

As we approach the most extensive shopping season of the year —Black Friday, Small Business Saturday, Cyber Monday, and the holiday season— many businesses wonder how the COVID-19 will affect this period. Most likely, crowded stores, long lines, and Thanksgiving...

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Older Blog Articles


Get Free Exposure with Google Shopping Product Listings

Get Free Exposure with Google Shopping Product Listings

When you search on Google, the results may be product listings. People can easily shop for products based on Google search. Up until recently, businesses had to pay for their products to be listed in search results. Note, in the photo below, that the Shopping tab...

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The Pros & Cons of LinkedIn

The Pros & Cons of LinkedIn

On average, 25 million LinkedIn profiles are viewed every day by businesses looking for individuals who may be future candidates for job openings at their company. LinkedIn is an effective platform for Business to Business networking especially when recruiters are...

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4 Reasons Why You Should Use Video in Your Marketing Strategy

4 Reasons Why You Should Use Video in Your Marketing Strategy

Are you camera shy? Well, most people are, but it’s time to put that aside and add video to your monthly marketing strategy! With ever-changing social media trends and strategies, video is the most powerful way to visual communicate online. Videos within social media...

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Why Small Businesses Need a Privacy Policy

Why Small Businesses Need a Privacy Policy

Online privacy is a growing concern. In the past five years, data-privacy focused laws have pushed websites and social media platforms to be transparent with what they do with users' data. These laws have also highlighted awareness to consumers who did not know what...

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Should I Redesign My Website?

Should I Redesign My Website?

One of the most popular questions we often hear from businesses we consult with about digital strategy is, “My web site is only 2 years old, why would I need to redesign my website again?” Before answering that question, I would like you to answer these questions,...

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