BLOG POSTINGS


Search Our Blog

Our Latest Blogs


Voice Search – Hot Technology Trends for 2022

Voice Search – Hot Technology Trends for 2022

Voice search is not a brand-new technology for 2022. Yet, more people are utilizing their smart devices to help them find what they are looking for than ever before. Virtual assistants, provide the capability to perform voice searches on smart devices.  

When it comes to online shopping would it surprise you to know that half of all online shopping will use voice search this year.? We expect that number to grow as people become more comfortable with using it. 

read more
Hybrid Events – Hot Technology Trend 2022

Hybrid Events – Hot Technology Trend 2022

When done well, hosting hybrid events can be used as a key  networking metric for business. In fact, 81% of organizers finding networking the top metric in measuring audience satisfaction. That is important considering that 89% measure a hybrid event’s success by audience satisfaction. It is estimated that 47% of event organizers find hybrid events are great for geologically dispersed audiences. Hybrid events are not going to fade away, and the sooner your business adapts the better. 

read more
Content Marketing – Hot Technology Trends 2022

Content Marketing – Hot Technology Trends 2022

Content creation for your digital marketing strategy has been evolving over the last decade. With advancements in AI, content marketing strategy has become one of the best ways for companies to be found when a potential customer is looking for your product or service.  

Today, content marketing refers to creating and distributing content (blog posts, videos, memes, podcasts, Instagram, and Facebook Stories and more) for the purpose of building brand awareness in the digital world. 

read more
Innovative Global Vision Honored with NSME Excellence Award

Innovative Global Vision Honored with NSME Excellence Award

Macedonia, OH—October 4, 2021—Innovative Global Vision (IGV) was honored as the recipient of the 2021 National Sales & Marketing Executives (NSME) Akron/Canton™ Achievements in Excellence Award™.  Karen Leonard, chief marketing strategist for IGV, accepted the...

read more
How to Create Engaging Video Marketing Content

How to Create Engaging Video Marketing Content

The rising trend of video content consumption continues to dominate the digital marketing landscape. Many apps like LinkedIn, TikTok, YouTube, and Instagram find success in focusing on video content. Web users are not the only ones who love video; businesses cannot...

read more
5 Tips for a High Converting Landing Page

5 Tips for a High Converting Landing Page

Do you have a digital advertising campaign in place? Or do you make use of search engine optimization? Where do visitors land when they click on the link to go to your website? A landing page is a single web page created to convert people who interact with an...

read more
How To Build and Monitor Google Reviews for Business

How To Build and Monitor Google Reviews for Business

As your community opens back up, many people are excited to support local businesses. You may anticipate more foot traffic or local business online or offline. To prepare for this, are you building up new reviews on your Google My Business listing? Are you comfortable...

read more
How the New iOS 14 Update Could Affect Your Facebook Ads

How the New iOS 14 Update Could Affect Your Facebook Ads

Apple's iOS update is available. One of the main concerns is that with this iOS update Facebook and Instagram apps will now have to ask permission to track private user data. Take, for example, ads that show up for a specific brand whose website you were just on....

read more
Top 5 Ways to Support A Small Business on Social Media

Top 5 Ways to Support A Small Business on Social Media

To kick off the new month, it is National Small Business Week! At the start of the pandemic, many were eager to support local and small businesses. But that enthusiasm has died down, even though small businesses are still adapting and struggling. Now is an excellent...

read more

Older Blog Articles


Reaching Out on Social Media: How to Engage

Reaching Out on Social Media: How to Engage

Content is king, but engagement is queen. Digital marketers are quick to talk about creating quality content, content that will engage, inspire, and convert your viewers into customers. But there is another half of social media that many businesses seem to neglect ---...

read more
5 Digital Marketing Trends 2021 for Small Businesses

5 Digital Marketing Trends 2021 for Small Businesses

The past year has expedited many digital trends to form a new online marketing landscape. With digital marketing changing faster than ever, small businesses must learn to adapt to stay in business and thrive. Implementing upcoming digital marketing trends can help...

read more
How to Increase Website Traffic With Google Search

How to Increase Website Traffic With Google Search

Your website content can bring in potential customers 24/7. How is this possible? Search engines like Google scan websites for relevant information to a user's search query. If Google thinks your website page is what the user is looking for or will answer their...

read more
How Will COVID-19 Change Black Friday? 

How Will COVID-19 Change Black Friday? 

As we approach the most extensive shopping season of the year —Black Friday, Small Business Saturday, Cyber Monday, and the holiday season— many businesses wonder how the COVID-19 will affect this period. Most likely, crowded stores, long lines, and Thanksgiving...

read more
My Website Was Hacked! What Should I Do?

My Website Was Hacked! What Should I Do?

Recently, you noticed some suspicious signs on your website. Content that is not yours or strange ads are displayed. The overall website performance and speed may have suddenly slowed down. Or even worst, your site is redirecting to another unknown website. Finally,...

read more