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Trade Shows Canceled? 5 Alternatives with Digital Marketing
At the start of COVID-19, businesses, especially those in industrial, were taken back to see trade shows and in-person events canceled. After all, events like trade shows helped build cliental, company awareness and improve customer relations. A year later, it is...
The Pros & Cons of Facebook Advertising
Is it worth it to pay for Facebook advertising? Have you ever asked this question before? Business owners and marketers want to increase sales, website traffic, or brand awareness, but they do not want to waste money. If you understand that social media advertising is...
How to Protect Your Website from WordPress Security Issues and Hackers
How safe is your website? How do you know if your site has been compromised? Are there steps you can take to reduce your chances of getting hacked? How can you protect your WordPress site from hackers? Staying up to date with recent website security developments can...
4 SEO Tips to Drive Traffic in 2021
We are currently living where website traffic is more crucial than ever before for many small businesses. Perhaps you do not see enough of that traffic. Could it be that your website is still stuck on the second page of search results? What can you do? Search engine...
Reaching Out on Social Media: How to Engage
Content is king, but engagement is queen. Digital marketers are quick to talk about creating quality content, content that will engage, inspire, and convert your viewers into customers. But there is another half of social media that many businesses seem to neglect ---...
5 Digital Marketing Trends 2021 for Small Businesses
The past year has expedited many digital trends to form a new online marketing landscape. With digital marketing changing faster than ever, small businesses must learn to adapt to stay in business and thrive. Implementing upcoming digital marketing trends can help...
How to Increase Website Traffic With Google Search
Your website content can bring in potential customers 24/7. How is this possible? Search engines like Google scan websites for relevant information to a user's search query. If Google thinks your website page is what the user is looking for or will answer their...
Holiday Shopping Season is Coming: Is Your Website Ready for Increased Sales?
Many experts predict, without doubt, that e-commerce and digital marketing will be the main channel for this year's Black Friday Shopping Season. Your website is at the center of your digital marketing. Is it prepared for the intensified shopping season? You may...
How Will COVID-19 Change Black Friday?
As we approach the most extensive shopping season of the year —Black Friday, Small Business Saturday, Cyber Monday, and the holiday season— many businesses wonder how the COVID-19 will affect this period. Most likely, crowded stores, long lines, and Thanksgiving...
Older Blog Articles
Get Free Exposure with Google Shopping Product Listings
When you search on Google, the results may be product listings. People can easily shop for products based on Google search. Up until recently, businesses had to pay for their products to be listed in search results. Note, in the photo below, that the Shopping tab...
The Pros & Cons of LinkedIn
On average, 25 million LinkedIn profiles are viewed every day by businesses looking for individuals who may be future candidates for job openings at their company. LinkedIn is an effective platform for Business to Business networking especially when recruiters are...
4 Reasons Why You Should Use Video in Your Marketing Strategy
Are you camera shy? Well, most people are, but it’s time to put that aside and add video to your monthly marketing strategy! With ever-changing social media trends and strategies, video is the most powerful way to visual communicate online. Videos within social media...
Google My Business Limits Features Due to COVID-19: What Your Small Business Should Do
The Coronavirus outbreak continues to cause companies around the world to change their daily operation to protect employees and customers. Google My Business suspended and limited features due to COVID-19. Google My Business in a statement explained the update:...
Why Small Businesses Need a Privacy Policy
Online privacy is a growing concern. In the past five years, data-privacy focused laws have pushed websites and social media platforms to be transparent with what they do with users' data. These laws have also highlighted awareness to consumers who did not know what...
Should I Redesign My Website?
One of the most popular questions we often hear from businesses we consult with about digital strategy is, “My web site is only 2 years old, why would I need to redesign my website again?” Before answering that question, I would like you to answer these questions,...