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Increase Engagement By Adapting to Social Media Changes During COVID-19
COVID-19 continues to shake the world, and digital marketing is no exception. Looking at updated stats can help small businesses see how the pandemic as changed social media and how to adapt to the changes. By updating your social media usage and post strategy, you...
CCPA: What Your Business Needs to Know & Do
Back in January, you may have noticed that many businesses updated their privacy policies; this was in response to the California Consumer Policy Act (CCPA). The CCPA went into effect on January 1, 2020, and is now enforced as of July 1st 2020. The California Consumer...
How to Protect Your WordPress Website from Hackers
How safe is your website? How do you know if your site has been compromised? Are there steps you can take to reduce your chances of getting hacked? Staying up to date with recent website security developments can help you answer those questions with confidence....
Top 5 Ways to Support A Small Business on Social Media
Many small businesses are working to re-open or rebound from setbacks resulting from COVID-19. Now is an excellent opportunity to connect with local small businesses or support fellow business owners. What can you do to support other small businesses? One way is to...
Get Free Exposure with Google Shopping Product Listings
When you search on Google, the results may be product listings. People can easily shop for products based on Google search. Up until recently, businesses had to pay for their products to be listed in search results. Note, in the photo below, that the Shopping tab...
The Pros & Cons of LinkedIn
On average, 25 million LinkedIn profiles are viewed every day by businesses looking for individuals who may be future candidates for job openings at their company. LinkedIn is an effective platform for Business to Business networking especially when recruiters are...
4 Reasons Why You Should Use Video in Your Marketing Strategy
Are you camera shy? Well, most people are, but it’s time to put that aside and add video to your monthly marketing strategy! With ever-changing social media trends and strategies, video is the most powerful way to visual communicate online. Videos within social media...
Google My Business Limits Features Due to COVID-19: What Your Small Business Should Do
The Coronavirus outbreak continues to cause companies around the world to change their daily operation to protect employees and customers. Google My Business suspended and limited features due to COVID-19. Google My Business in a statement explained the update:...
Why Small Businesses Need a Privacy Policy
Online privacy is a growing concern. In the past five years, data-privacy focused laws have pushed websites and social media platforms to be transparent with what they do with users' data. These laws have also highlighted awareness to consumers who did not know what...
Older Blog Articles
Facebook & Instagram Removing Like Counts: What You Can Do
Have you heard? Facebook and Instagram are currently looking into removing the like count on social media posts and pages. Since April of 2018, Facebook has tested this change in specific countries on Instagram and then on Facebook in the late summer. So, what does no...
10 Local SEO Stats You Need To Know
Local SEO gives your business the potential to dominate the local area search. See when someone conducts near me search, you're no longer competing with the thousands of companies around the country or even the world. Without local SEO, you may as well hang up a sign...
Retargeting with Facebook Pixel
I was browsing one of my favorite online shops, and then I hop onto Instagram. Next thing I know, I see an Instagram ad for that exact store, sometimes even with the products was I viewing! I know this happened to you once before. The first few times this happened, I...
Social Media Landscape Has Changed: 3 Ways to Combat the Changes
The social media landscape has changed. Are you keeping pace? As social media platforms take control of their algorithms and users’ habits evolve, marketers need to adapt, or they miss out on growth. Old methods of Instagram growth (like that 2010 Instagram Hacks...
Facebook’s Outage: A Strong Reminder for Marketers
Facebook and Instagram went down on March 14 for nearly a day, due to server configuration troubles. Though many personal users were frantic about not being to see their daily dose of cat videos (who wouldn’t be), many small business owners also started to panic....
5 Website Design Features to Increase Conversion
Your website can be a powerful marketing employee. It can convert potential customers into leads and motivate visitors to act. But is your website doing its job? How is your website’s overall conversion rate? Conversion means getting your visitors to do what you want...