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5 Digital Marketing Trends 2021 for Small Businesses
The past year has expedited many digital trends to form a new online marketing landscape. With digital marketing changing faster than ever, small businesses must learn to adapt to stay in business and thrive. Implementing upcoming digital marketing trends can help...
How to Increase Website Traffic With Google Search
Your website content can bring in potential customers 24/7. How is this possible? Search engines like Google scan websites for relevant information to a user's search query. If Google thinks your website page is what the user is looking for or will answer their...
Holiday Shopping Season is Coming: Is Your Website Ready for Increased Sales?
Many experts predict, without doubt, that e-commerce and digital marketing will be the main channel for this year's Black Friday Shopping Season. Your website is at the center of your digital marketing. Is it prepared for the intensified shopping season? You may...
How Will COVID-19 Change Black Friday?
As we approach the most extensive shopping season of the year —Black Friday, Small Business Saturday, Cyber Monday, and the holiday season— many businesses wonder how the COVID-19 will affect this period. Most likely, crowded stores, long lines, and Thanksgiving...
My Website Was Hacked! What Should I Do?
Recently, you noticed some suspicious signs on your website. Content that is not yours or strange ads are displayed. The overall website performance and speed may have suddenly slowed down. Or even worst, your site is redirecting to another unknown website. Finally,...
Increase Engagement By Adapting to Social Media Changes During COVID-19
COVID-19 continues to shake the world, and digital marketing is no exception. Looking at updated stats can help small businesses see how the pandemic as changed social media and how to adapt to the changes. By updating your social media usage and post strategy, you...
CCPA: What Your Business Needs to Know & Do
Back in January, you may have noticed that many businesses updated their privacy policies; this was in response to the California Consumer Policy Act (CCPA). The CCPA went into effect on January 1, 2020, and is now enforced as of July 1st 2020. The California Consumer...
How to Protect Your WordPress Website from Hackers
How safe is your website? How do you know if your site has been compromised? Are there steps you can take to reduce your chances of getting hacked? Staying up to date with recent website security developments can help you answer those questions with confidence....
Top 5 Ways to Support A Small Business on Social Media
Many small businesses are working to re-open or rebound from setbacks resulting from COVID-19. Now is an excellent opportunity to connect with local small businesses or support fellow business owners. What can you do to support other small businesses? One way is to...
Older Blog Articles
Why Small Businesses Need a Privacy Policy
Online privacy is a growing concern. In the past five years, data-privacy focused laws have pushed websites and social media platforms to be transparent with what they do with users' data. These laws have also highlighted awareness to consumers who did not know what...
Should I Redesign My Website?
One of the most popular questions we often hear from businesses we consult with about digital strategy is, “My web site is only 2 years old, why would I need to redesign my website again?” Before answering that question, I would like you to answer these questions,...
5 Digital Marketing Trends for 2020
With the new year on the horizon, what is your marketing plan? Small businesses get a head start with their marketing endeavors by anticipating digital marketing trends. Here are 5 trends for 2020 that will keep your business thriving and use the digital marketing...
Holiday Marketing Tips for Small Businesses
The holiday season is just around the corner, and with it comes a lot of shopping. Like the kind of shopping that could almost qualify as a competitive sport. Consumer spending during this year's holiday season is expected to increase as much as 4.8%, and e-commerce...
Firefox Third Party Blocking: How It Affects Your Business Website
In September, Firefox announced that it would block all third-party cookies and tracking by default. This means that any third-party scripts on a website would not be able to send information back to its source. In the simplest terms, this default protection would...
Facebook & Instagram Removing Like Counts: What You Can Do
Have you heard? Facebook and Instagram are currently looking into removing the like count on social media posts and pages. Since April of 2018, Facebook has tested this change in specific countries on Instagram and then on Facebook in the late summer. So, what does no...