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How Will COVID-19 Change Black Friday?
As we approach the most extensive shopping season of the year —Black Friday, Small Business Saturday, Cyber Monday, and the holiday season— many businesses wonder how the COVID-19 will affect this period. Most likely, crowded stores, long lines, and Thanksgiving...
My Website Was Hacked! What Should I Do?
Recently, you noticed some suspicious signs on your website. Content that is not yours or strange ads are displayed. The overall website performance and speed may have suddenly slowed down. Or even worst, your site is redirecting to another unknown website. Finally,...
Increase Engagement By Adapting to Social Media Changes During COVID-19
COVID-19 continues to shake the world, and digital marketing is no exception. Looking at updated stats can help small businesses see how the pandemic as changed social media and how to adapt to the changes. By updating your social media usage and post strategy, you...
CCPA: What Your Business Needs to Know & Do
Back in January, you may have noticed that many businesses updated their privacy policies; this was in response to the California Consumer Policy Act (CCPA). The CCPA went into effect on January 1, 2020, and is now enforced as of July 1st 2020. The California Consumer...
How to Protect Your WordPress Website from Hackers
How safe is your website? How do you know if your site has been compromised? Are there steps you can take to reduce your chances of getting hacked? Staying up to date with recent website security developments can help you answer those questions with confidence....
Top 5 Ways to Support A Small Business on Social Media
Many small businesses are working to re-open or rebound from setbacks resulting from COVID-19. Now is an excellent opportunity to connect with local small businesses or support fellow business owners. What can you do to support other small businesses? One way is to...
Get Free Exposure with Google Shopping Product Listings
When you search on Google, the results may be product listings. People can easily shop for products based on Google search. Up until recently, businesses had to pay for their products to be listed in search results. Note, in the photo below, that the Shopping tab...
The Pros & Cons of LinkedIn
On average, 25 million LinkedIn profiles are viewed every day by businesses looking for individuals who may be future candidates for job openings at their company. LinkedIn is an effective platform for Business to Business networking especially when recruiters are...
4 Reasons Why You Should Use Video in Your Marketing Strategy
Are you camera shy? Well, most people are, but it’s time to put that aside and add video to your monthly marketing strategy! With ever-changing social media trends and strategies, video is the most powerful way to visual communicate online. Videos within social media...
Older Blog Articles
Holiday Marketing Tips for Small Businesses
The holiday season is just around the corner, and with it comes a lot of shopping. Like the kind of shopping that could almost qualify as a competitive sport. Consumer spending during this year's holiday season is expected to increase as much as 4.8%, and e-commerce...
Firefox Third Party Blocking: How It Affects Your Business Website
In September, Firefox announced that it would block all third-party cookies and tracking by default. This means that any third-party scripts on a website would not be able to send information back to its source. In the simplest terms, this default protection would...
Facebook & Instagram Removing Like Counts: What You Can Do
Have you heard? Facebook and Instagram are currently looking into removing the like count on social media posts and pages. Since April of 2018, Facebook has tested this change in specific countries on Instagram and then on Facebook in the late summer. So, what does no...
10 Local SEO Stats You Need To Know
Local SEO gives your business the potential to dominate the local area search. See when someone conducts near me search, you're no longer competing with the thousands of companies around the country or even the world. Without local SEO, you may as well hang up a sign...
Retargeting with Facebook Pixel
I was browsing one of my favorite online shops, and then I hop onto Instagram. Next thing I know, I see an Instagram ad for that exact store, sometimes even with the products was I viewing! I know this happened to you once before. The first few times this happened, I...
Social Media Landscape Has Changed: 3 Ways to Combat the Changes
The social media landscape has changed. Are you keeping pace? As social media platforms take control of their algorithms and users’ habits evolve, marketers need to adapt, or they miss out on growth. Old methods of Instagram growth (like that 2010 Instagram Hacks...