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Why Small Businesses Need a Privacy Policy
Online privacy is a growing concern. In the past five years, data-privacy focused laws have pushed websites and social media platforms to be transparent with what they do with users' data. These laws have also highlighted awareness to consumers who did not know what...
CCPA: What Your Business Needs to Know & Do
You may have noticed in the past month that many businesses recently updated their privacy policies; this is in response to the California Consumer Policy Act (CCPA). The CCPA went into effect on January 1, 2020, and is expected to be enforced in July 2020. The...
Should I Redesign My Website?
One of the most popular questions we often hear from businesses we consult with about digital strategy is, “My web site is only 2 years old, why would I need to redesign my website again?” Before answering that question, I would like you to answer these questions,...
5 Digital Marketing Trends for 2020
With the new year on the horizon, what is your marketing plan? Small businesses get a head start with their marketing endeavors by anticipating digital marketing trends. Here are 5 trends for 2020 that will keep your business thriving and use the digital marketing...
Holiday Marketing Tips for Small Businesses
The holiday season is just around the corner, and with it comes a lot of shopping. Like the kind of shopping that could almost qualify as a competitive sport. Consumer spending during this year's holiday season is expected to increase as much as 4.8%, and e-commerce...
Firefox Third Party Blocking: How It Affects Your Business Website
In September, Firefox announced that it would block all third-party cookies and tracking by default. This means that any third-party scripts on a website would not be able to send information back to its source. In the simplest terms, this default protection would...
Facebook & Instagram Removing Like Counts: What You Can Do
Have you heard? Facebook and Instagram are currently looking into removing the like count on social media posts and pages. Since April of 2018, Facebook has tested this change in specific countries on Instagram and then on Facebook in the late summer. So, what does no...
10 Local SEO Stats You Need To Know
Local SEO gives your business the potential to dominate the local area search. See when someone conducts near me search, you're no longer competing with the thousands of companies around the country or even the world. Without local SEO, you may as well hang up a sign...
Retargeting with Facebook Pixel
I was browsing one of my favorite online shops, and then I hop onto Instagram. Next thing I know, I see an Instagram ad for that exact store, sometimes even with the products was I viewing! I know this happened to you once before. The first few times this happened, I...
Older Blog Articles
Top 5 Marketing Trends of 2019
The marketing world is constantly changing — with new technologies and tools, it is increasingly important to stay up-to-date on the latest info to ensure success for your business. With the new year right around the corner, here are some marketing trends to...
4 Reasons Why You Should Use Video in Your Marketing Strategy
Are you camera shy? Well, most people are, but it’s time to put that aside and add video to your monthly marketing strategy! We know that technology keeps updating and as soon as we think we have social media figured out, something new happens to throw us for a loop....
Google vs. Facebook Ads
Google and Facebook are two of the biggest names out there. Nowadays mostly everyone has a personal Facebook account, and Google has the answers to everything we need to know in life. But when it comes to advertising for your business, which one is more beneficial?...
The Pros & Cons of LinkedIn
On average, 25 million LinkedIn profiles are viewed every day by businesses looking for individuals who may be future candidates for job openings at their company. LinkedIn is an effective platform for Business to Business networking especially when recruiters are...
The Pros & Cons of Twitter Advertising
Twitter has over 300 million active monthly users and can be a great place to reach a large number of people. Twitter announced that advertising would be available back in 2010, but it wasn’t until 2013 that the advertising was open to everyone. While Twitter...
The Significance of Stars: How Ratings & Reviews Impact Your Business
Think about the last time you wanted to eat at a new restaurant or buy a product you’ve never bought before. Chances are, you looked at the reviews before deciding to dive into unfamiliar territory. Unsurprisingly, 93% of customers say that their buying decisions are...