Blog Archives | IGV
Get Free Exposure with Google Shopping Product Listings

Get Free Exposure with Google Shopping Product Listings

When you search on Google, the results may be product listings. People can easily shop for products based on Google search. Up until recently, businesses had to pay for their products to be listed in search results. Note, in the photo below, that the Shopping tab...
The Pros & Cons of LinkedIn

The Pros & Cons of LinkedIn

On average, 25 million LinkedIn profiles are viewed every day by businesses looking for individuals who may be future candidates for job openings at their company. LinkedIn is an effective platform for Business to Business networking especially when recruiters are...
Why Small Businesses Need a Privacy Policy

Why Small Businesses Need a Privacy Policy

Online privacy is a growing concern. In the past five years, data-privacy focused laws have pushed websites and social media platforms to be transparent with what they do with users’ data. These laws have also highlighted awareness to consumers who did not know...
CCPA: What Your Business Needs to Know & Do

CCPA: What Your Business Needs to Know & Do

You may have noticed in the past month that many businesses recently updated their privacy policies; this is in response to the California Consumer Policy Act (CCPA). The CCPA went into effect on January 1, 2020, and is expected to be enforced in July 2020. The...