In March of this year, Google began implementing its mobile-first indexing initiative to make the web more mobile-friendly and align with changing user preferences. While this change will enhance mobile users’ experience, it can also significantly affect your business’s SEO.
What is mobile-first indexing?
Mobile-first indexing means that Google will primarily use the mobile version of a page’s content for indexing and ranking. Sites that do not have a mobile version will continue to be indexed by their desktop version. The mobile-index is not a separate index, and Google will continue to have only one index from which it presents the results.
The effects of mobile-first indexing
Previously, Google used the desktop version of a page’s content for indexing and ranking. Now that Google will focus on the mobile version, it is essential to have a website that is mobile-friendly. If the content on your website is not optimized for mobile, your SEO ranking could be negatively impacted. Most WordPress sites have a responsive design for mobile and desktop, so these websites are already optimized and will not be affected by the change.
What you should do to prepare for mobile-first indexing
Establishing a good ranking is easier when your site is mobile-friendly. Check out Google’s Mobile Friendliness Test to see if your mobile version is optimal.
Speed is a crucial factor for mobile users, so make sure your pages load fast on the mobile version. Check out Google’s Page Speed Insights tool to see how fast your site is.
Make sure your mobile version has the same high-quality, relevant content that exists on your desktop site, which includes text, images, and videos. The written content should be mobile-friendly, which means short sentences and condensed paragraphs with plenty of whitespace in between. Additionally, the font size needs to be large enough to read given the smaller screen size.
As the usage of mobile devices increases, it becomes more important that businesses make their websites more mobile-friendly. If you take the steps necessary for improving your site’s mobile responsiveness, your search rankings will remain optimized.