BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Website Design and Digital Marketing Agency - IGV - ECPv6.16.4.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://www.igvinc.com X-WR-CALDESC:Events for Website Design and Digital Marketing Agency - IGV REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20210314T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20211107T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20220313T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20221106T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20230312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20231105T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:America/Halifax BEGIN:DAYLIGHT TZOFFSETFROM:-0400 TZOFFSETTO:-0300 TZNAME:ADT DTSTART:20220313T060000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0300 TZOFFSETTO:-0400 TZNAME:AST DTSTART:20221106T050000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0400 TZOFFSETTO:-0300 TZNAME:ADT DTSTART:20230312T060000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0300 TZOFFSETTO:-0400 TZNAME:AST DTSTART:20231105T050000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0400 TZOFFSETTO:-0300 TZNAME:ADT DTSTART:20240310T060000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0300 TZOFFSETTO:-0400 TZNAME:AST DTSTART:20241103T050000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:UTC BEGIN:STANDARD TZOFFSETFROM:+0000 TZOFFSETTO:+0000 TZNAME:UTC DTSTART:20200101T000000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20240220T133000 DTEND;TZID=America/New_York:20240220T143000 DTSTAMP:20240123T225627Z CREATED:20220221T170747Z LAST-MODIFIED:20240123T225627Z UID:10000074-1708435800-1708439400@www.igvinc.com SUMMARY:Getting Started with Canva: Designing for Email\, Social Media & More DESCRIPTION:Canva is a powerful design tool. It makes it easy to create compelling email images\, social media content\, and ads. Engaging visuals can increase conversion and bring your marketing efforts to life. If you are thinking about using Canva\, just getting started\, or looking to unlock more of its potential\, this webinar has something for you! \nDuring this live demo and webinar event\, we will discuss how to: \n\nSet Branding Assets\nCustomize Templates\nDesign a Social Media Post from Scratch\nImplement Marketing Techniques When Creating Visuals\nHow to Share Your Work With Others & Optimize Collaboration\n\nJoin Karen to get started on using Canva to design compelling content for social media\, email marketing\, and more! URL:https://www.igvinc.com/event/getting-started-with-canva-designing-for-email-social-media-more/ LOCATION:Online Webinar CATEGORIES:Online Webinar ATTACH;FMTTYPE=image/png:https://www.igvinc.com/wp-content/uploads/Getting-Started-with-Canva-2-20-2024.png ORGANIZER;CN="Karen Leonard":MAILTO:karen@igvinc.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20231121T100000 DTEND;TZID=America/New_York:20231121T110000 DTSTAMP:20230804T032715Z CREATED:20230804T032625Z LAST-MODIFIED:20230804T032715Z UID:10000050-1700560800-1700564400@www.igvinc.com SUMMARY:Dominate with Digital Advertising DESCRIPTION:Are you frustrated with no one seeing your posts on Facebook or Instagram? Are you looking for faster social media marketing results to drive more revenue from a promotion or sale? \nFacebook & Instagram have tailored their algorithms to your dismay\, making it harder for small businesses to get seen. Organic reach and regular content posting are not providing tangible results fast enough.  \nWhether you want more website visits\, in-store traffic\, or online sales\, digital advertising on social media can help you with that. However\, your campaign success depends on how you create and manage your ads. That is why for this 1-hour session\, we will help you learn how to:  \n\nDevelop effective digital advertising campaigns\nConvert your online audience into customers\nImplement email automation to engage ad leads\nUse your ad results to refine your marketing approach\n\nBy the end of this webinar\, you will be able to create a strategic marketing plan using digital ads for Facebook/Instagram to increase visibility and conversion! URL:https://www.igvinc.com/event/dominate-with-digital-advertising/ LOCATION:Online Webinar CATEGORIES:Online Webinar ATTACH;FMTTYPE=image/png:https://www.igvinc.com/wp-content/uploads/11-2023-Dominate-with-Digital-Advertising-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Halifax:20230926T100000 DTEND;TZID=America/Halifax:20230926T110000 DTSTAMP:20230925T183535Z CREATED:20210616T142103Z LAST-MODIFIED:20230925T183535Z UID:10000065-1695722400-1695726000@www.igvinc.com SUMMARY:Email Marketing Quickstart Webinar DESCRIPTION:We understand that kick-starting your email marketing strategy can be a daunting task. It takes all of the things that small businesses and non-profits don’t seem to have- time\, effort and budget. That’s why we are offering a webinar that is designed to assist you with finally taking the email marketing leap that you’ve wanted to make. Whether you are looking to finally commit to getting started with email marketing or you know there are some best practices you missed when starting out\, we will get you off and running (or continuing to run) on the right foot! \nIn this presentation\, we’ll cover: \n\nHow to grow your email list\nHow to write your email\nHow to design your call to action\n\nLive Question & Answer Session to help you put into practice what you’ve learned. URL:https://www.igvinc.com/event/email-marketing-quickstart-webinar/ LOCATION:Online Webinar CATEGORIES:Email & Social Media Seminar ATTACH;FMTTYPE=image/png:https://www.igvinc.com/wp-content/uploads/Sept-2023-Email-Quickstart-1.png ORGANIZER;CN="Karen Leonard":MAILTO:karen@igvinc.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230427T120000 DTEND;TZID=America/New_York:20230427T130000 DTSTAMP:20230308T003154Z CREATED:20220221T165203Z LAST-MODIFIED:20230308T003154Z UID:10000072-1682596800-1682600400@www.igvinc.com SUMMARY:Content That Converts to Sales - 101 DESCRIPTION:Is your sales team in alignment with your marketing?  Strategy requires business alignment and often there is a disconnect between business sales goals and marketing campaigns.  In this webinar\, we are going to discuss the ways that marketing can improve sales conversions by creating content with clear calls to action and data-driven\, trackable results.  \n  \nWhat will you learn:  \n\nHow to create cohesive campaigns with your sales team (even if that is just you) \nLeverage your data to create better campaigns. \nContent strategy\, where should you spend your time developing content \nHow you share content matters \nFinding your audience\, who are they\, where do they spend their time\, how do you connect with them? \n\nWho should attend:  \nIf you are in sales\, marketing\, or business owner this is a must-see webinar.  We show you business best practices and help guide you through creating content that aligns with your business objectives.  URL:https://www.igvinc.com/event/content-that-converts-to-sales-101/ LOCATION:Online Webinar CATEGORIES:Online Webinar ATTACH;FMTTYPE=image/png:https://www.igvinc.com/wp-content/uploads/April-2023-Content-That-Converts-to-Sales.png ORGANIZER;CN="Karen Leonard":MAILTO:karen@igvinc.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20230202T120000 DTEND;TZID=America/New_York:20230202T130000 DTSTAMP:20230130T191221Z CREATED:20230110T223755Z LAST-MODIFIED:20230130T191221Z UID:10000078-1675339200-1675342800@www.igvinc.com SUMMARY:Google Analytics 4 - Implementing the New Analytics for Your Business DESCRIPTION:Did you know it will take six months of data for your Google Analytics 4 account to understand how users are using your website? With Universal Analytics' end of life in July 2023\, setting up your GA4 account NOW is vital. Learn what is changing and why in this informative webinar. URL:https://www.igvinc.com/event/google-analytics-4-implementing-the-new-analytics-for-your-business/ LOCATION:Online Webinar ATTACH;FMTTYPE=image/jpeg:https://www.igvinc.com/wp-content/uploads/Google-Analytics-4-2-2-2023.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220927T090000 DTEND;TZID=America/New_York:20220927T140000 DTSTAMP:20220923T193513Z CREATED:20220919T203007Z LAST-MODIFIED:20220923T193513Z UID:10000077-1664269200-1664287200@www.igvinc.com SUMMARY:NEO Women Connect DESCRIPTION: Join Innovative Global Vision and connect with northeast Ohio women for a unique business expo\, a stimulating luncheon guest speakers including our own Elizabeth Orley for a thought-provoking panel discussion on being your authentic self. URL:https://www.igvinc.com/event/neo-women-connect/ CATEGORIES:External Speaking Event ATTACH;FMTTYPE=image/png:https://www.igvinc.com/wp-content/uploads/neo-and-score-logo-2_crop.png ORGANIZER;CN="SCORE Canton":MAILTO:cantonscore@gmail.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220921T113000 DTEND;TZID=America/New_York:20220921T130000 DTSTAMP:20220824T125304Z CREATED:20220629T205342Z LAST-MODIFIED:20220824T125304Z UID:10000075-1663759800-1663765200@www.igvinc.com SUMMARY:How Can LinkedIn Help Me to Grow My Business DESCRIPTION:Many people have a LinkedIn page\, but unlike Facebook\, we don’t use it regularly. If you are in business\, you need to be using LinkedIn to grow your network\, improve your prospecting strategy\, and develop better business relationships. \nIn this session we will be showing you: \n\nBest practices for making new connections\nFind your prospects on LinkedIn\nBe an ambassador for your brand\nLeverage your network to find referrals URL:https://www.igvinc.com/event/how-can-linkedin-help-me-to-grow-my-business/ CATEGORIES:External Speaking Event ATTACH;FMTTYPE=image/png:https://www.igvinc.com/wp-content/uploads/EventPhotoFull_linkedin-grow-business.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220920T163000 DTEND;TZID=America/New_York:20220920T173000 DTSTAMP:20220824T124655Z CREATED:20220811T133654Z LAST-MODIFIED:20220824T124655Z UID:10000076-1663691400-1663695000@www.igvinc.com SUMMARY:NSME - Workshop DESCRIPTION:In 2022 Google still controls the majority of the search engine world.  Their world domination is led by an ever-changing algorithm designed for end users to find what they are looking for.  Google provides us with an abundance of tools to help businesses navigate those changes and they are free for us to use.  The key\, we have to use them the right way to maximize our results in organic search.  Google must be the centerpiece of your digital strategy.  When utilized correctly\, you will be found when people are searching for your products and services. URL:https://www.igvinc.com/event/nsme-workshop/ LOCATION:Guy's Party Center\, 500 E Waterloo Rd\, Akron\, 44319\, Akron\, Ohio\, 44319 CATEGORIES:External Speaking Event ATTACH;FMTTYPE=image/jpeg:https://www.igvinc.com/wp-content/uploads/1660149979197.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220324T120000 DTEND;TZID=America/New_York:20220324T130000 DTSTAMP:20220221T163059Z CREATED:20220221T163059Z LAST-MODIFIED:20220221T163059Z UID:10000070-1648123200-1648126800@www.igvinc.com SUMMARY:Content Strategy for Email Marketing DESCRIPTION:If you have been emailing with low open rates and even fewer clicks\, let’s talk.  Creating great content starts with the end in mind. In this webinar we are going to share the best practices for developing a great content strategy for your email marketing campaigns.  \nWhat you will learn:  \n\nBest practices for developing great content start with the end in mind\nLearn where your content should live in your digital marketing space \nDevelop a strategy for sharing your content with your audience \nHow to identify objections strategically with content \nIdentify the right audience to avoid the “spaghetti at the wall” approach to email marketing \n\nWho should attend: \nIf you own a company and need a starting point for how content fits into your marketing plan\, this webinar is for you.  URL:https://www.igvinc.com/event/content-strategy-for-email-marketing/ LOCATION:Online Webinar CATEGORIES:Online Webinar ATTACH;FMTTYPE=image/png:https://www.igvinc.com/wp-content/uploads/March-24th-Webinar-Elizabeth-Orley-e1647961603424.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20220215T120000 DTEND;TZID=America/New_York:20220215T130000 DTSTAMP:20211227T202324Z CREATED:20211214T171848Z LAST-MODIFIED:20211227T202324Z UID:10000068-1644926400-1644930000@www.igvinc.com SUMMARY:Drive More Business with Local Search (SEO) and Reputation Management DESCRIPTION:Are you frustrated with driving foot traffic or local sales to your business? Or maybe your location listing is not ranking high on Google Search? Local and “near me” searches are on the rise\, so how can your business take advantage of this trend? \nLocal search is essential to your business because that’s how you attract more customers\, and how new customers can find you. Effective small updates can truly lead to you receiving the business you desire and show up as the RIGHT RESULT. \nDuring this session we’ll cover the basics of the powerful tactic of Local Search Engine Optimization\, including: \n\nHow to get listed so as to increase website traffic\, foot traffic and phone calls\nOptimizing Google My Business\nEnhancing your listing to increase conversion\nHow to build and respond to reviews\n\nJoin us to start leveraging your local search & review management to grow your business! URL:https://www.igvinc.com/event/drive-more-business-with-local-search-seo-and-reputation-management/ LOCATION:Online Webinar CATEGORIES:Online Webinar ATTACH;FMTTYPE=image/png:https://www.igvinc.com/wp-content/uploads/Feb-2022-Local-SEO.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20220126T120000 DTEND;TZID=UTC:20220126T130000 DTSTAMP:20211227T202514Z CREATED:20211214T171007Z LAST-MODIFIED:20211227T202514Z UID:10000067-1643198400-1643202000@www.igvinc.com SUMMARY:How to Quickly Grow a Powerful Email List DESCRIPTION:Are you discouraged by a small email subscriber list? Do you need to grow your email list to increase leads and sales?  \nEmail marketing is only as effective as your least engaged subscriber. That’s why having an interested and qualified list of contacts that you can stay top of mind with is vital to your business. But it seems many people just do not want to join yet another email list!  \nWhat can your business do to continue growing your email list? In our “How to Quickly Grow a Powerful Email List” workshop\, we will discuss various strategies to capture new contacts and to build relationships with your subscribers so you can see the real business results that you deserve. \nOur workshop will cover: \n\nReasons why someone should join your list \nHow to ask people to join your list at your location or event\nHow to use social media to grow your list \nHow to grow your list on your website or blog \nHow to use print material to get people to sign up \nHow to use incentives and giveaways to grow your list\nAnd more! URL:https://www.igvinc.com/event/how-to-quickly-grow-a-powerful-email-list/ LOCATION:Online Webinar CATEGORIES:Online Webinar ATTACH;FMTTYPE=image/png:https://www.igvinc.com/wp-content/uploads/Jan-2022-Grow-Email-List.png ORGANIZER;CN="Karen Leonard":MAILTO:karen@igvinc.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20220111T120000 DTEND;TZID=UTC:20220111T130000 DTSTAMP:20211227T202549Z CREATED:20211223T164441Z LAST-MODIFIED:20211227T202549Z UID:10000069-1641902400-1641906000@www.igvinc.com SUMMARY:2022 Digital Marketing Trends for Small Businesses DESCRIPTION:Everyone told you to invest in digital marketing in 2021.  The numbers are in. According to the American Marketing Association\, digital marketing comprised 58% of the total marketing budget in 2021\, an increase of 15.8% in one year.  In 2022\, that margin is expected to grow an additional 14.7%.  \nWhat does that mean for businesses?    \nSimply\, you can’t afford to allocate that BIG of a budget to digital marketing unless you have a defined strategy to go with it.  Digital marketing tools like email\, social media\, video marketing and others are only as effective as the strategy you put behind them.   \nNew technology trends are wonderful and typically first adapters to change yield the rewards of their efforts.    \nThe key\, do things the right way for the right reasons.  \nIn this webinar\, you are going to learn about marketing trends\, but we want you to walk away with the right mindset to utilize them in your business.    \nBy the end of this session\, you’ll have the insight on:  \n\nContent Marketing \nAdvancements in AI \nVoice Search \nStrategy to make them all work together \n\nThis session is right for you if you are:  \n\nA marketing manager \nA sales manager \nC-Level executive  \n\nJoin us!  Learn about new ways to utilize technology for your business with our experts.  \nWalk away with a clear future for your digital marketing strategy in 2022.  URL:https://www.igvinc.com/event/2022-digital-marketing-trends-for-small-businesses-2/ LOCATION:Online Webinar CATEGORIES:Email & Social Media Seminar ATTACH;FMTTYPE=image/png:https://www.igvinc.com/wp-content/uploads/Jan-2022-Trends-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=UTC:20211027T120000 DTEND;TZID=UTC:20211027T130000 DTSTAMP:20211229T171613Z CREATED:20211027T195108Z LAST-MODIFIED:20211229T171613Z UID:10000066-1635336000-1635339600@www.igvinc.com SUMMARY:Getting Started With Canva: Designing for Social Media & Email DESCRIPTION:Want to create unique and engaging content for your digital marketing content? Engaging visual content like graphics\, photos\, and videos can increase conversion on your social media posts and emails. Compelling images and videos will help you better connect to your potential customers and move them to do business with you! \nCanva is a powerful design tool you can use to bring your marketing efforts to life. If you are thinking about using Canva\, just getting started\, or looking to unlock more of its potential\, this webinar has something for you! \nDuring this live demo and webinar event\, we will discuss how to: \n\nSet Branding Assets\nCustomize Templates\nDesign a Social Media Post from Scratch\nImplement Marketing Techniques When Creating Visuals\nHow to Share Your Work With Others & Optimize Collaboration\n\nJoin Adrienne to get started on using Canva to design compelling content for social media and email! URL:https://www.igvinc.com/event/getting-started-with-canva-designing-for-social-media-email-2/ LOCATION:Online Webinar CATEGORIES:Email & Social Media Seminar,Social Media Seminar ATTACH;FMTTYPE=image/png:https://www.igvinc.com/wp-content/uploads/Canva-Webinar-10-27-21.png ORGANIZER;CN="Karen Leonard":MAILTO:karen@igvinc.com END:VEVENT END:VCALENDAR