HomeBlogFacebook Analytics Going Away: What Now?

Facebook Analytics Going Away: What Now?



Apr 8, 2021

Facebook Analytics will no longer be available after June 30, 2021. The analytic tool allowed businesses to track conversion from the Facebook app to an online purchase. It did so by collecting data from your Facebook Pixel on your website and Facebook page.

Facebook Analytics Going Away

Though the date of the update announcement came at a surprise —considering the short amount of time for marketers to find an alternative— the actual update should come at no surprise. Why so? Website conversion tracking is more difficult than ever before due to internet privacy laws and data tracking regulations. Facebook will continue to collect analytics from the server-side, which will prove to be more accurate than incomplete off-app tracking data.

Alternatives to Facebook Analytics

Are there any alternatives to Facebook Analytics? Yes, and the answer lies in Facebook’s other business tools, such as:

  • Creator Studio
  • Business Suite
  • Ads Manager
  • Events Manager

Each of these tools provides detailed insights on your Facebook page performance, audience, ads, and website pixels. You will use the data to find the same insights you once made with Facebook Analytics.

Ads Manager and Events Manager will be the most helpful in this endeavor. Within the Ads Manager, you can manage and review ad campaigns to see if your ads are converting viewers into engagers. Within the Events Manager, you can manage Facebook pixels and track website actions.

Another alternative to Facebook Analytics is to use a third-party app, thus putting all these business tools in one place. Some options include Agorapulse or Sprout Social, which are full-featured social media dashboards to manage and review analytics easily.

The Future of Social Media Marketing

As mention at the onset, the news of Facebook Analytics going away may have been even anticipated by some. Off-app tracking for targeted ads or conversion analytics is just not as effective as it used to be. Marketers must move forward with timely techniques. During, A Simple Recipe for Social Media Success webinar, we’ll provide a basic strategy, using the current best practices for social media that saves time and gets results. Learn more about navigating social media marketing efficiently at the online session.

Get marketing tips &
Seminar notifications!


Upcoming Events

How to Quickly Grow a Powerful Email List

Tiny Calendar Icon

26 January, 2022

Tiny Time Icon

12:00 PM – 1:00 PM

Drive More Business with Local Search (SEO) and Reputation Management

Tiny Calendar Icon

15 February, 2022

Tiny Time Icon

12:00 PM – 1:00 PM

Email Quickstart Webinar

Tiny Calendar Icon

23 February, 2022

Tiny Time Icon

12:00 PM – 1:00 PM

Recent Blog

Artificial Intelligence (AI) – Hot Technology Trends 2022

Over the last decade, Artificial Intelligence has come a long way. Artificial Intelligence (AI) is part of everything we do online. From the way we use search engines, voice search, digital advertising, and more. The businesses that understand how the last decade shaped AI, and keep up with the improvements yield the highest results from using the tools.  

Artificial Intelligence is no longer just used for basic tasks like website traffic reports. When use correctly, it can be a powerful tool to connect with potential customers. AI is taking a front-and-center role. 

Voice Search – Hot Technology Trends for 2022

Voice search is not a brand-new technology for 2022. Yet, more people are utilizing their smart devices to help them find what they are looking for than ever before. Virtual assistants, provide the capability to perform voice searches on smart devices.  

When it comes to online shopping would it surprise you to know that half of all online shopping will use voice search this year.? We expect that number to grow as people become more comfortable with using it. 

Hybrid Events – Hot Technology Trend 2022

When done well, hosting hybrid events can be used as a key  networking metric for business. In fact, 81% of organizers finding networking the top metric in measuring audience satisfaction. That is important considering that 89% measure a hybrid event’s success by audience satisfaction. It is estimated that 47% of event organizers find hybrid events are great for geologically dispersed audiences. Hybrid events are not going to fade away, and the sooner your business adapts the better. 

Monthly Newsletter

Stay Connected (Twitter)