NFL Football Teams
About The Project
Beginning in 2004, IGV was approached by a Team Merchandising Specialist representing the NFL, with an ambitious goal to bring the team merchandise to the worldwide web. The goal was to develop an eCommerce website and promote marketing strategies to increase exposure and drive traffic to the eCommerce site. After discussing further more into the objectives, vision, and goals, IGV set out to make their vision a reality.
The team began developing the eCommerce platforms from the ground up, utilizing dedicated servers to help keep up with traffic demand. The design was developed with a focus on highlighting product specials, Sale offers, and ease of access to content.
Marketing was focused on highlighting team products that were advertised through different methods. Some of these methods included e-mail blasts, flyers, newsletters, and announcements on the website.
With great success and a winning super champion (2010 – New Orleans, Saints, Super Bowl Champions), IGV was able to build a robust eight-year relationship with the NFL and deliver great successes.
Each team was uniquely and strategically designed to capture the essence of the NFL team, gain user’s interest, and generate revenue. In addition, the user experience was progressively improved with refinements and user feedback. To keep up with demand, IGV decided to host the websites on dedicated servers with additional servers at the ready in any case further demand from the servers would be needed.
For the marketing service, IGV developed several marketing strategies to ensure maximum engagement and interest. These marketing strategies included: the creation of team flyers, e-mail promotions, banners, and online announcements.
“While a retail subcontractor in Baltimore, handling the Baltimore Ravens retail account, I needed a one stop E-commerce solutions provider. I had very little working knowledge of the E-commerce space, and Innovative Global Vision became my trusted partner for many years.
IGV provided a one stop shop for all of our e-commerce needs. From hosting our site, to creating our marketing graphics. From handling our email marketing strategy, to managing our SEO. IGV was there every step of the way, providing immediate hands on support.
The personal attention that Karen Leonard provides each client is second to none. One of the many examples I recall is that Karen was aware when our site traffic was spiking. As our team progressed through the NFL playoffs, traffic on our site could increase dramatically. Karen ensured that IGV was positioned to provide additional bandwidth when needed to keep the site up 100% of the time. It is this kind personal attention to detail that you do not always find in business today.”
Chris Inouye, Director of Retail
Designed the look of the team shops.
Developed the eCommerce store from the ground up.
Hosted the team shops utilizing dedicated servers.
Executed successful campaigns to drive traffic to the website.