Does your website need a refresh? The Internet moves fast: if your website hasn’t been redesigned in the past two or three years, it may need to be entirely remodeled. Here are a few major reasons why you may want to redesign your site from the ground up now.
1. Updating to Current Web Standards
Just a few years ago, mobile devices weren’t as popular as they are today. Today, all websites need to be accessible via mobile device — and this is just one example of an area in which web standards have changed. If your website hasn’t been updated in a few years, it will likely both look out dated and function poorly on modern devices. Modern security standards have also changed: there are many new requirements for those who process credit cards that you may not be properly following if you haven’t updated your e-commerce portal.
2. Reacting to Your Customer’s Needs
Your clientele from three years ago is not identical to the clientele you have now. Not only can your customer base have shifted, but their needs may have changed. Remodeling your website to emphasize the services and products that you are selling more of now is an excellent way to maximize your own revenue. Take a look at your data analysis to identify the areas of your website that your customers spend the most time on. You can increase the ease of use of your website by making these pages easier to find. You can also redirect customers to other areas of your website by updating these specific sections to connect to the areas of your website you want your customers to visit.
3. Getting Your Customers to “See” You Again
Aspects of your website can easily blend into the background simply due to familiarity. By refreshing your site, you’ll not only excite your customers, but you’ll also get them to explore your entire site again looking for new changes and products. If you’ve found that your customers haven’t been as active on your website as they have been in the past, it could simply be that it’s time for a change. Once you’ve started making changes you can further refine them to improve the customer experience even further.
4. Reacting to Your Competition
While your website has been stagnating, your competition may have been improving. Updating your website is an ideal way to react to the advances that your competition has made. While you don’t want to copy the changes of your competitors, you can look to them for ways in which you can improve your own customer service. Do they have more methods of contact? Better social media integration? A faster checkout process? All of these things could be funneling your customers straight to them.
Regular updates to your website keep your website looking fresh, trendy, and trustworthy. Older websites indicate poor technology to many customers, making them wary of making purchases and reducing their company loyalty. A new website is often an excellent way to recapture the attention of your existing clientele while drawing in new customers.