One of the most popular questions we often hear from businesses we consult with about digital strategy is, “My web site is only 2 years old, why would I need to redesign my website again?” Before answering that question, I would like you to answer these questions, “When was the last time your website brought in a lead? Is your website a good sales employee, or is it underperforming? If your site is not bringing in leads or not bringing in enough, this may indicate the need for a redesign. Digital marketing is constantly changing, and if you aren’t keeping abreast, you’ll lose out on potential customers. Here are 4 excellent reasons to redesign your website.
4 Reasons Why You Should Redesign Your Website:
1. Updating to Current Web Standards
Just a few years ago, mobile devices weren’t as popular as they are today. Today, all websites need to be accessible via mobile devices —such as Google’s mobile-first indexing. If your website hasn’t been updated in a few years, it will likely both look outdated and function poorly on modern devices. Modern security standards have also changed: there are many new requirements to make your website accessible for those who are colorblind, legally blind, and hard of hearing.
2. Reacting to Your Customer’s Needs
Your clientele from three years ago is not identical to the clients you have now. Aside from the possible shift in your customer base, their needs may have changed. Remodeling your website to emphasize the services and products that you are selling more of now is an excellent way to maximize your revenue. Take a look at your data analysis to identify the areas of your website that your customers spend the most time on. You can increase the ease of use of your website by making these pages easier to find.
3. Getting Your Customers to “See” You Again
Aspects of your website can easily blend into the background simply due to familiarity. By refreshing your site, you’ll not only excite your customers, but you’ll also get them to explore your entire site again, looking for new changes and products. If you’ve found that your customers haven’t been as active on your website as they have been in the past, it could simply be that it’s time for a change. Once you’ve started making changes, you can further refine them to improve the customer experience even further.
4. Reacting to Your Competition
While your website has been stagnating, your competition may have been improving. Updating your website is an ideal way to react to the advances that your competition has made. While you don’t want to copy the changes of your competitors, you can look to them for ways in which you can improve your customer service. Do they have more methods of contact? Better social media integration? A faster checkout process? All of these things could be funneling your customers straight to them.
Regular updates to your website keep your website looking fresh, trendy, and trustworthy. Older sites indicate poor technology to many customers, making them wary of making purchases and reducing their company loyalty. A new website is often an excellent way to recapture the attention of your existing clientele while drawing in new customers.
Ready to Increase Your Website Leads?
Optimize Your Website for More Leads – Webinar On-Demand
So, it may be time for a website refresh, but what changes should you make? Join the on-demand webinar, 5 Ways to Optimize Your Website for More Leads, to learn steps to improve your website for an increase in business immediately.
- Establish welcoming design principles to their current sites
- Evaluate what content is necessary
- Utilize conversion for their site
- Appeal to user searches and SEO
- Control their site