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Social Media and Email Marketing Seminars & Workshops

Marketing-focused Seminars to aid in the growth of your business:

At Innovative Global Vision, our marketing-based seminars and webinar series are led by a team of Digital Marketing Experts. We are dedicated to educating small to medium sized businesses, nonprofits and organizations on how to achieve success through email, social media marketing, reputation management, search engine optimization, web hosting and WordPress maintenance. Take advantage of our expertise to help grow your small business or nonprofit. Because you are passionate about what you do, we help drive the results you deserve.

Seminar & Workshop Topics

Drive New Business with Social Media
Duration: 2 hours

You know you should be on social media for your business or non-profit. You know it can help you drive more new and repeat business for your organization. But, do you know why? Do you know which social media platform will have the biggest bang for your buck? And when you start your profile, do you know what to say and how to grow your following? This session will answer all of those questions and more!

Let us help you:

  • Determine the platform that’s right for you and your organization
  • Announce your presence and build your network
  • Create and share content that encourages action
  • Understand social media advertising and learn your options
  • Convert social media leads into potential customers by growing your email list

From understanding the different social media platforms to choosing what to say and where to say it, this seminar will give you the keys to the most effective social media marketing for you. You don’t have to be on every platform, and you don’t have to make every post by yourself. Let us make social media easy – join us!

Content Marketing: What to Say, How to Say It
Duration: 2 hours

Does using words and images to craft your email messages? Heard of “location, location, location”? For online marketing, it’s “Content, Content, Content!” What you say, and the way you say it (tone, date & time, frequency) is how you will attract, engage and be shareworthy to your audiences. Interested in developing the keys to great content? This seminar will teach you the time-saving tips, techniques, and yes, even apps that will help your content – and the way you share it – succeed!

Participants will learn:

  • Create Curate Extend
  • how many links create the most engagement?
  • how to turn questions into high open subject lines
  • tips on using graphics
  • pictures and videos
  • repurposing content across multiple platforms

After this seminar, you will understand the structure and tools to make creating your content fast, easy and effective.

Power of the Inbox
Duration: 2 hours

What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing including what it is (and isn’t), what it can do for your business and five easy steps you must take to harness the power of the inbox listed below:

  • Grow a healthy list
  • Create great content
  • Customize a beautiful, mobile-friendly template that matches your brand
  • How to get your emails opened
  • Tracking your results

From revealing why regular email doesn’t work to insider tips and techniques like automated list building tools and the design elements that work (and those that don’t!), this seminar will give you the keys to the most effective marketing you can do: email marketing.

30 Ways to Grow your Email List
Duration: 2 hours

In this session, you’ll leave with ideas and strategies to capture new contacts, grow your list and take action to help move your business forward.

Having an interested and qualified list of contacts that you can stay top of mind with is vital to every business. Continuing to grow that list is just as important.

In this workshop, we will show you 30 easy ways to grow your contact list today!

We will cover:

  • Why someone should join your contact list and what’s in it for them
  • How to ask people to join your list “face-to-face”
  • How to use social media to grow your list
  • How to grow your list on your website or blog
  • How to use print material to get people to sign up
  • How to use events to help grow your list
  • How to use incentives and giveaways to grow your list

Plus, you’ll have a chance to network with other attendees and grow your contact list, live during the workshop!

Look Great in the Inbox
Duration: 2 hours

First impressions matter – how are YOU doing with your emails? This seminar will help you avoid common mistakes and maximize your emails for powerful impact!

Participants will learn:

  • Branding beyond the logo – how placement, pictures, even colors can reinforce recognition & engagement
  • Readability – including fonts, white space, and single-column design
  • Images – including sizing, placement, links and more
  • Shareability – are you going social with your email? Easy tips to encourage more cross-platform engagement

Join us for this fast, info-packed seminar packed with tips, techniques, and tools to help you navigate the dos and the don’ts for your email marketing!

Stand Out Subject Lines: Get Opened, Get Read, Get Results
Duration: 2 hours

Ignored or Engaging? How are your subject lines working or NOT working to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines.

We’ll cover:

  • The three keys that make or break your subject line (and how short your window really realy is…)
  • What works – and what does NOT work – in capturing your readers’ attention
  • Length, brand, urgency and offers – make them work for your subject lines
  • Before and after examples that make it crystal clear how to improve your results

Get their attention – get in the door – and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success!

Shorten Your Sales Cycle – Automate Your Marketing
Duration: 2 hours

Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays? How do you share your great case studies, success stories, and customer testimonials? Or introduce customers to your diverse product or service offerings? And do you wish you had a way to reward new subscribers & inspire them to take action right NOW when their interest is HOT?

Autoresponder campaigns do what YOU wish you had the time to do! Us them to follow up, inform, entertain, & provide incentives for action & engagement – they work automatically while you focus on your business.

This seminar will help you:

  • Learn the difference between automated messages and autoresponder campaigns
  • Decide where autoresponders can help you do better marketing communications
  • Understand key actions that trigger emails to be sent
  • Identify what steps to take to design effective autoresponder campaigns
  • Design the “evergreen content” that works best for your audiences

We’ll also cover dos and don’ts, show a sample autoresponder calendar, and share real case studies of success with autoresponder campaigns. Join us!

2018 Digital Marketing Trends for Small Businesses & Non-Profits
Duration: 2 hours

Digital marketing is changing thanks to widespread ownership of smartphones, ever-increasing data and video streaming, combined with a cultural desire for digestible and personalized content. Do you know which trends will impact YOUR organization in 2018? How can you jump on some of these trends to get an edge on your competition? You’re about to find out…

By the end of this session, you’ll have the insight on:

  • Live Video Streaming
  • Ad Spending on Mobile Video
  • Growth Hacking
  • Explainer Videos
  • Viral Content
  • Geofencing
  • Micro Influencers
  • Brand Blogging
  • Getting Personal

Join us as we explore the top trends in digital marketing that we believe small businesses should be paying attention to in 2018.  We’ll explore each trend and provide some simple ideas for incorporating them into your overall marketing strategy.

Measure your Marketing
Duration: 2 hours

Metrics can be like magic. Have you wondered: how can the reports and analytics of digital marketing give you the insight and key info you need to succeed? This seminar will take you step-by-step through the amazing data generated by all the key online marketing tools – and give you tips on how to use it.

Participants will learn:

  • How email open and click-through reports can help you know:
    • Which of your products/services are hot, which are not, and how to test for best results
    • Out of a field of everyone, who is interested in what topics – so you can focus your precious time, efforts & energy
    • The calls to action/messaging that actually WORK Best times, days and ways to get the response you want
  • How evaluating event registration and survey response patterns can help improve your next campaign by leaps and bounds
  • How social media engagement and click rates can tell you the topics, type of media posts, and frequency your connections really want
  • How research, setting goals, monitoring campaign results and applying lessons learned will continually improve your results

Getting Started with Email Marketing
Duration: 2 hour

New to Email Marketing? Want to learn how to use Constant Contact? We’ll show you!
One of our marketing experts will present this live, guided demonstration on the tools and features inside Constant Contact’s email marketing system. In this time-efficient, highly practical 2 hour session, you will learn the basics so you can get going with your own email marketing, including:

  • Setting up your Constant Contact account
  • Creating an email campaign and editing a template
  • Branding your emails with your logo, colors, and photos
  • Creating content that people want to receive and read  Importing your email list into your constant database
  • Getting new subscribers by adding sign-up boxes to your website and emails
  • Tracking and interpreting your results

It’s a relaxed, friendly educational session — bring your questions!
Is this seminar right for you? This one-hour seminar is suitable for anyone new to Constant Contact , or who just wants a hand learning how to use our products. Some general knowledge of email marketing practices and concepts may be helpful.

Grow Your Business with Email & Social Media
Duration: 2 hours

Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming.  This session will help make sense of the noise.
In this session, we’re going to show you how to make the most of the combination of email and social media for your business. When the session is done you’ll have a greater understanding of marketing basics like goals and objectives.
  • You’ll learn what a “campaign” is and what to write about and offer in that campaign.
  • You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible.
  • And you’ll see that there are some great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new prospects.

Throughout the session, you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.”

So join us and start to build a plan that will help you grow your business by eliciting the responses you want from your customers or supporters.

Drive More Business with Local Search (SEO) and Reputation Management
Duration: 2 hours

Do you ever search for something on your phone? Everyone does! With the rise and updates of mobile, searches are increasing because we can access answers so quickly. Due to the frequency of searches, people want to find what they are looking for immediately. This is why small updates truly lead to you receiving the business you desire and show up as the RIGHT RESULT. This simple, yet powerful tactic of SEO is one that most businesses, big or small, are not using to its full potential. AND- it’s costing them money. Local search is essential to your business because that’s how you attract more customers, and how new customers can find you.

Attendees will learn:

  • How to get listed so as to increase website traffic, foot traffic and phone calls
  • Enhance their listing to increase conversion
  • How to build and respond to reviews


Join us to start leveraging your local search!


 Audit Your Website to Increase Engagement
Duration: 2 hours

Is your company website showing up from a Google search? If not, we can help fix that! Auditing your website is all about frequent updates to keep your content fresh and appealing to potential customers. With the information presented and the practice of recent website trends, your site will be hard to miss.
Attendees of this presentation will learn how to:
  • Establish welcoming design principles to their current sites
  • Evaluate what content is necessary
  • Utilize conversion for their site
  • Appeal to user searches and SEO
  • Control their site

This presentation is ideal for people who are in business and looking to vamp up their websites. Maybe there’s a change you’d like to make, or maybe your developer is hard to get in contact. With these tips, we can help you find the right solutions.

Join us to learn how you can appeal to new and existing customers with small fixes!

 Social Media 101 for Business

Have you been thinking about marketing your business with social media, but you feel overwhelmed and not sure how to get started? Or maybe you’re not convinced that it works?

This seminar will show you the value of using social media to reach your customers, how it can lead to new customers and how it drives repeat business from your current customers.

We’ll take a look at the most popular social media networks and help you decide what is right for your business. We’ll also look at what to post on social media.

With this workshop, you will be able to:

  • Start with a Facebook Business Page
  • Create a Content Plan
  • Create engaging content to post
  • Use email to drive traffic to your page

This presentation is ideal for people in business who are not on social media yet, or who have social media pages but are not utilizing them.

Social Media 102: You’re social, now what?

You’ve thought about what social networks to use for your organization, and you’re ready to take the next step. Where do you go from there?

This presentation builds off of Social Media 101. You’ll benefit from tips on how to tell if your social media activity is working.

Attendees will learn:

  • The purposes of each platform and which one(s) is best for their business
  • How to track results and get new hits on social media
  • How to acknowledge and respond to reviews
  • The types of content that are most appropriate for specific platforms
  • What a business should post vs. something posted on your personal profile

This presentation is ideal for people in business who have established a presence on social media and are looking for ways to improve results.