Voice search is not a brand-new technology for 2022. Yet, more people are utilizing their smart devices to help them find what they are looking for than ever before. Virtual assistants, provide the capability to perform voice searches on smart devices.
When it comes to online shopping would it surprise you to know that half of all online shopping will use voice search this year? We expect that number to grow as people become more comfortable with using it.
In 2022, People no longer go to the yellow pages to lookup a phone number. That is also true for people trying to find products or service. More people are asking their smart devices to help them find what they are looking for. The key is that voice search users are asking questions or searching a phrase not a specific keyword.
For instance, you do not ask your phone for “chocolate.” You might ask something like “How many calories in Chocolate.” Or “What is the best rated chocolate company.” People may also as for a type of chocolate or brand of chocolate.
Voice search is a wonderful way to reach your target audience. The key is creating content that people are searching for. Notably, you want to be the solution the problem that someone has. As we enter 2022 more users are getting comfortable with voice search. We have the technology to get the answers we are looking for in the palm of our hands. Smart devices to find solutions to the everyday problems people have
Did you know that Alexa is one of the largest smart device providers in the world and owned by Amazon? Today, people use Alexa to control everything from their light switches and thermostats. Not only can Alexa can play music, it can access smart TVs, and provide valuable resources to users. People can search for anything from the comfort of their office or living room.
Businesses are setting up a business listing on Alexa and providing valuable product and service information. There is nothing more valuable than being found for the right things when people are looking. Voice searches, like those offered through Alexa are becoming even more relevant today. We expect that trend to continue through 2022 and beyond.
Set up your Alexa Business Listing HERE.
When it comes to voice search Google is one of the leaders of the pack. Not to be outdone by Alexa, Google utilizes the power of search with smart home technology. Google smart devices bring the power of the Google to smart devices everywhere. Google Assistant is supported on more than 50,000 smart home devices.
In 2022, Google Assistant is one of the most used virtual assistants according to 2021 stats. The latest information from Google Support reveals that it is compatible with more than 10,000 popular brands. That compatibility number is increasing by the day.
In fact it was recently announced that Google will support the voice search capabilities of many other manufacturers smart home products. Save this great article by the Wall Street Journal for further reading.
Apple technology running on iOS operating systems utilizes Suri for voice search results. Like Google and Alexa, Suri is used to find what people are looking for with voice commands on any of their Apple smart devices.
“Around 500 million people are using Siri. Despite a few drawbacks, such as the limited voice application or voice control Siri has, Siri remains one of the most popular voice assistants worldwide, alongside Google Assistant.” (“Voice Search Statistics: Smart Speakers, Voice Assistants …”) SERP Watch IO
Unlike Google, Siri requires that the user connect to an Apple product. Users must have the Apple operating system.
Like Apple’s Siri, Cortana is the voice operated assistant on the Windows operating platform. While Cortana is the least used Voice Search platform it should not be overlooked in 2022. Still, many business users utilize Microsoft Products for work.
Learn more about Cortana HERE.
It is estimated that one-third of the U.S. population used a voice search at least monthly last year. Beyond the U.S. borders, 27% of the global population is using voice search. Impressively, 62% of people will make purchases through voice search in the next month. These impressive numbers will only continue to grow as more of us are multitasking at work, in the car and at home. When you are developing content for your website do not just focus your attention on keywords. Instead, try catering your digital marketing efforts to phrases we use every day.
Need more help with ideas on implementing Voice Search into your marketing strategy? Contact us
Content creation for your digital marketing strategy has been evolving over the last decade. With advancements in AI, content marketing strategy has become one of the best ways for companies to be found when a potential customer is looking for your product or service. Today, content marketing refers to creating and distributing content (blog posts, videos, memes, podcasts, Instagram, and Facebook Stories and more) for the purpose of building brand awareness in the digital world.
With the addition of blogging platforms like Blogger. Google recognized the need to house created content by influencers in a platform. Users can create personal blogs as a way of reaching a larger audience. WordPress was originally developed with the intent to allow users to have an elegant, well-architecture and personal publishing system for their content. In other words, it was created to be a blogging platform. WordPress was originally built on PHP and MySQL coding and licensed under the GPL. Today it is one of the most robust website platforms available. What evolved from these two platforms is the most powerful tool in building websites today for both business and personal use. Content strategy has evolved with WordPress and Google over the last decade to offer the most comprehensive platforms to reach more people with AI and strategy designed to attract and retain new customers.
AI has brought content marketing strategy back into focus. While developing beautiful websites that have fast load times and a good flow of information is essential, the content in a website is equally important. Today, you cannot “build it and they will come” when it comes to your website. AI evaluates the relevance of your website and identifies keywords, phrases, and entire articles of content for relevance in terms of SEO. With improved capabilities, a well-designed website with great content will attract more customers and convert more prospects simply for having the solutions buyers are looking for.
As more and more people are using voice search (link to voice search blog) to help them find what they are looking for. Your content must be the solution they sought. For instance, someone might ask Google, Siri, or Alexa “how do you know if you need a new roof?” The results will come back with results cultivated by Artificial Intelligence and if your website contains that content. Then the search result generate leads to potential clients to your website through discoverable content.
When Does Google Use Featured Snippets in their search results pages? According to a study conducted by SEMrush, featured snippets are typically presented with search results when keywords and phrases are asked in the form of questions. For example, if someone searches “how to change the oil on a Ferrari” the results may include content that answer the question by giving step by step instruction. Additionally, video results may be featured as tutorials for changing the oil on a Ferrari may be more helpful.
Google’s Artificial Intelligence also tends to select featured content that includes prepositions and comparison keywords. These phrases are more closely related to natural search than a generic keyword. For instance, your content is less likely to be featured if your keyword is “rock.” You will be more likely to get featured results with the word “rock” in a context. AI generated better results from phrases than attempts to guess your individual keyword context. Using the “rock” example, the search results may feature article about “how to start rock climbing” or “Rock music of the 70’s.” A keyword by itself is not a good indicator for context. When it comes to search results. Thus, the more closely your content aligns with what the user is searching for, the more likely you are to show up with someone who is looking for you.
As you can see, content strategy should be a big part of your SEO marketing budget in 2022. Here is the important part, it cannot just be any old content, you need a strategy. Good strategy is content that is optimized to take advantage of what the AI and search algorithms search for.
SEO is not simply plugging in keywords to the back end of your website. AI has evolved too much for that simple task to generate web traffic. Instead, you must develop clickable content that entices potential customers. Did you know that Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads (Source – Demand Metric) With a relevant content strategy, you should be discovered by more customers and clients in the long run, with more measurable results.
Content marketing makes sense for business. In fact, Conversion rates are nearly 6 times higher for content marketing adopters than non-adopters. (Source – Upland Software ) Every image, video, blog, or website page you upload should be optimized to maximize the probability of being found by search engines.
It has never been easier to have your customers find you if you know how to create great content for your business. Today, you cannot count on a great website driving traffic alone. You need to make sure you have a strategy to make your website work for you. Developing a content marketing strategy is the key to do that.
Do you need help with content marketing strategy in 2022? Check out our Content Marketing Academy today!
FURTHER READING ON HOT TECHNOLOGY TRENDS FOR 2022