Are you having trouble having your email delivered to your inbox? You are not alone. Today, we count on the email being delivered to us just like we would a letter in the mail. The problem, hackers are increasingly targeting email services around the world. In response, email services provided by Google, Microsoft, and more are creating strict parameters to stop hackers from getting through their systems.

Here are three suggestions from Google to help make your emails more deliverable:

SPF

Sender Policy Framework or “SPF” is not a sunscreen in this case. It does help to protect your domain against spoofing from hackers. By setting up SPF for your domain you are telling the receiving server that the emails coming from the domain that you have authorized. Your server then recognizes that the email was sent on your behalf.

DKIM

Domain Keys Identified Mail or “DKIM” adds a digital signature to every outgoing message. This signature allows receiving servers to verify the message came from your organization. DKIM also detects when a message has been modified, and when unauthorized changes are made to the message “from” address. Without DKIM, messages sent from your organization or domain are more likely to be marked as spam by receiving email servers.

DMARC

With a DMARC you can tell receiving servers what to do with outgoing messages from your organization that does not pass SPF or DKIM scans. DMARC also lets you request reports from email servers that get messages from your organization or domain.

In short, DMARC prevents hackers from spoofing their organization and domain. They are trying to prevent email that is NOT from Microsoft for instance, from appearing to be from Microsoft. Hackers use forged emails to try and target users from different services. The more sophisticated the hackers get, the harder it is for organizations to protect themselves from this form of attack.

QUOTE: "It is a fairly open secret that almost all systems can be hacked, somehow. It is a less spoken of secret that such hacking has actually gone quite mainstream."
-Dan Kaminsky

Here is Where Things are Getting More Complicated for Businesses.

Forms on a website are submitted through a server that is NOT coming from your domain. When these form submissions hit your email server, often they are not being delivered to your inbox.

While it is still the best practice for any business to cross-check form submissions on your website. Many are use to getting notifications through email alone. It is important to check both places. Thus, businesses can be shocked to find out that their internet leads might not be getting to their inboxes. This is a newer issue brought about by hackers (one more reason to loathe them.) 

What Can Be Done to Improve WordPress Contact Form Submission Deliverability?

Due to increased hacking and email spoofing, Internet Service Providers (ISPs), like Microsoft, AOL, Apple iCloud, Yahoo, Gmail, Ymail, Rocketmail, etc., have adopted strict Domain-based Message Authentication providers Reporting & Conformance (DMARC) policies. These policies tell a receiving mail system what to do if it fails to authenticate an email. DMARC policies are designed to prevent spoofing. They also help to prevent fraud and allow a domain to state how their email should be authenticated. If an email originating from your online form does not conform to the strict policies, it is either outright rejected and blocked or sent to your junk or clutter folder.

IGV Can Improve Email Deliverability of Your Online Forms

We have done all the heavy lifting with authenticating a domain name trusted by Internet Service Providers – myformmail.com. Meaning, once your online form is filled out, and the visitor clicks submit, that information will be delivered straight to your inbox. All thanks to myformmail.com which meets the authentication policy criteria. Do you need help with email deliverability? Contact us today to get started.

Additional Reading:

Vector Email Marketing ConceptSubject lines can make or break an email. They will either grab people’s attention enticing them to open the email or they can come across as spammy and make people disregard the email. I wish I could give you an exact formula for creating subject lines but unfortunately there isn’t one (unless you have it in which case please share!). But don’t despair! There are best practices you can follow that will help your open rates and optimize your emails.

First and foremost make sure you are being relevant to your audience. You want to make sure that the content you are sending and the subject line you are creating reflect the recipient and their interests. You also want to make sure your subject line reflects the content inside of the email. If your subject line alludes to something totally different from the email you sent, it can frustrate your readers and lead to unsubscribes. For example if I send out an email with the subject line referencing new dog products but my email is all about cats it can make dog lovers feeling misled and possible cause them to want to unsubscribe.

You also want to make sure your subject lines are short and to the point. Research has shown that an ideal subject line is between 0 and 50 characters. Most people are on the go and don’t want to read long subject lines so make sure to keep it short! You also want to avoid “spammy” subject lines as this can lead to people reading your subject line and automatically deleting it or marking it as spam in your box. Avoid things like: free, help, percent off and reminder to name a few as people tend to ignore them.

Finally try personalizing your subject lines to help increase opens. You can used things like location based personalization to be relevant to your recipients location or personalize the subject based off of their interests. This helps the reader feel that they aren’t receiving a generic email and since it relates to their interests or location they are more likely to open the email. Also try things like questions in the subject lines or exclusive phrasing to help entice the reader to open the email.

Subject lines can be tricky but play around with them to see what will work best for your audience. Try performing A/B testing to test out different types of subject lines to see which ones performed better with your audience. And remember to be fun and playful with your subject lines to help stand out in the sea of emails your recipient is most likely receiving.

E-mail Marketing

Email marketing is very important and key to a business’s success even though some people believe that social media is overtaking email, there are some key statistics that prove otherwise. About 73% of Americans value email and believe it is important and email marketing has a 56% retention rate the highest in all digital marketing platforms according to Gigaom Research. The key to email marketing is to always make sure that you are creating emails that your receiver wants to open and read. Below are some tips to help optimize your emails and hopefully gain some conversions!

In conclusion don’t give up on email! It can immensely benefit your business but make sure that you are utilizing email to the best of your ability! Always make sure to test, test and test again before sending to make sure everything is rendering correctly and look professional. Need help getting started with email marketing? Contact IGV today at 330-425-0922!

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