The USA has seen an uptick in “live streaming” as a response to COVID 19. Businesses continue to change strategy during the pandemic to reach more customers. Understandably, live streaming gained significant traction as in-person shopping was restricted. Now that consumers are adapting to this type of content, how can businesses best use it to convert sales?

What is Live Streaming? Should I be using it as part of my digital marketing strategy?

Live streaming allows users to watch, create and share videos in real time. Think of it live broadcasts on TV or radio shows recorded in real time. To create a livestream you need the internet, a smart device, and a digital platform stream on.

We Also Recommend You Have the Following:

Where do you live stream, girl with phone streaming live

Free Platforms You Can Use for Live Streaming

Now that you have a plan, where do you choose to do a live streaming event?  Some of the current popular live streaming apps include Facebook Live, Instagram Live stories, YouTube, Vimeo, Twitch TV and Tik Tok. While these social media platforms are free, users typically need an account to access and use the livestream features.

Retail and Streaming

Retailers are scrambling to make livestreaming both accessible to consumers and profitable. Brands are using livestreaming to demonstrate products, talk about service and promote specials. The key is finding a way to target the audience, so they know to watch live.

infographic of tips for live streaming

Ideas to get people to show up to Live Events

“What you’re starting to see more and more now, especially in the livestreaming space, is a proliferation of different executions of livestreaming.”

Gartner analyst Ant Duffin told Adweek

Takeaways from Live Streaming for 2022

To make live streaming effective you need to have a solid plan. You also need the right equipment. Finally, you need to know you target audience. Not a single person wants to see you talk about yourself for 10 minutes while you wait to see if anyone joins you live. Besides, if you are showing them an up-close view of your nostrils, they will not stay “live” for long.

Do you need help understanding your livestreaming options? We are here for you, contact us to get started.

Additional Reading:

Get marketing tips & seminar notifications!

Get the latest update on digital marketing trends and upcoming seminar notifications straight to your inbox.

IGV Inc Logo - It's all about results!
Innovative Global Vision is a website design and digital marketing agency that specializes in WordPress website development, hosting, and digital marketing solutions…
Learn about us and our values
1410 Highland Rd. Suite 14
Macedonia, OH 44056
Phone: (330) 425-0922341 Talbot Street, Suite 319
London ON N6A 2R5
Phone: (416) 800-0657
Mon – Fri: 9:00am – 5:00pm
Sat – Sun: Closed
© 2022 Innovative Global Vision
  • Icon Linking to IGV Inc Facebook page
  • Icon Linking to IGV Inc Instagram Page
  • Icon Linking to IGV Inc Twitter Page
  • Icon Linking to IGV Inc RSS Feed
  • Icon Linking to IGV Inc LinkedIn Page