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On average, 25 million LinkedIn profiles are viewed every day by businesses looking for individuals who may be future candidates for job openings at their company. LinkedIn is an effective platform for Business to Business networking especially when recruiters are trying to pinpoint the perfect candidate for certain positions in their company. LinkedIn is the largest professional networking social media platform for conducting background research and building relationships with individuals to network and discover potential customers. This article outlines to pros and cons associated with using LinkedIn

Pros

Networking Opportunities

LinkedIn is a great tool that gives business owners the ability to research potential clients for a company. LinkedIn builds strong networking opportunities for particular industries by making industry posts available for research, establishing credibility with prospects and a solid search technology for companies or individuals to narrow down options.

News Updates

LinkedIn organizes content from across LinkedIn and categorizes it into relevant industries to keep you updated on upcoming trends or big ideas in the news. LinkedIn allows you to link your accounts and blogs to share experiences and advice on topics that are important in your business or industry.

LinkedIn Answers Section

LinkedIn allows individuals to engage with each other by having an answers section which allows individuals to ask questions to the public or to selected members of their personal network. Individuals can demonstrate their knowledge and skills by providing people with feedback on various questions related to their industry. The LinkedIn answers section allows people to share their expertise to help others.

Profile Updates

LinkedIn provides information about potential employee candidates by allowing you to view professional profiles of the individuals you may be seeking. For example, if you are in the IT industry and are actively seeking a new computer engineer, you can view profiles of individuals with relevant experience by doing keyword searches. Most individuals keep their profiles up to date with their most recent experience, and the profile can act as a virtual resume. This provides the company with a general idea of an individual’s previous background and skill set to compare to the job description.

Cons 

First Time Profile Setup 

Any social media site takes time to grow, but LinkedIn, in particular, can become overwhelming with so many components involved. It can seem easy at first, but there are multiple requirements before creating a business page. To create the page, you must have a personal LinkedIn profile and the profile strength must be listed as Intermediate or All-Star. You will need to spend some time building your profile by familiarizing yourself with the site’s features and making connections. It is very time-consuming in the beginning, and you will gradually notice each connection will bring you one step closer to growing your LinkedIn page.

Content Overload

LinkedIn is a great way to share articles or tips, but too much content can make your audience feel overwhelmed and lose interest in your LinkedIn page. For example, if a person is looking for a specific post on your page from a week ago and they cannot find it, they will find another artifice on a similar page because they feel frustrated. This can result in limited interactivity when compared to other social networking sites like Facebook or Twitter.

Overall, LinkedIn is specialized for Business to Business organizations, but it is a great tool to improve business development if you are looking for potential employees, advice or tips from different industry voices. LinkedIn can help differentiate your company from competitors and provide you with research on specific companies and individuals. It is a great resource to grow your network and industry expertise.


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