As we sail into the new year, full of new connections to be made and new goals to reach, it behooves us to take a look at the up-and-coming website design techniques that can help us to achieve our digital potential. Your website isn’t just a neat tool anymore – it is your hand outstretched to the world, often your first connection to a new prospective customer or fan. You want to be seen as friendly, convenient, up to date and personal. Here are 5 techniques that are being used very effectively to create those impressions:
Aesthetic, Not Ascetic
Web design has matured from a field strongly limited by available functionality to a field where programming techniques have become ever-more complex and varied. This has allowed the field of website design to become as much an art as a science, and web surfers are paying just as much attention to the visual appeal of a website as the content. A site designed to illustrate the concept that the content is presenting is much more effective than a site focused primarily on the content.