How do you stay in touch with your customers? Do you check in just to see how things are going and to share some interesting tidbit they might find useful, or is the only time they hear from you when they’ve purchased something?
Building a quality relationship with your clients or customers means more than just sending out handfuls of coupons. Your audience wants to know that they’re seen as the valued individuals they are, not just open wallets. Maintaining regular communication with your audience without directly (or indirectly) asking them to buy something each time they hear from you goes a long way in not only keeping your business or organization on the top of their minds, but in the “good folks” category as well.
Professional email marketing is a fantastic way to build that quality relationship with your audience. Professional email marketing is NOT spam; it is personalized communication which provides valuable information to an audience which has expressed interest in hearing what you have to say.
How Innovative Global Vision can help:
Innovative Global Vision’s partnership with Constant Contact, a highly-respected professional email marketing service, puts us in a very special position to offer you specialized training and expert knowledge. To that end, Innovative Global Vision is offering a series of 1-hour seminars dedicated to teaching you the ins and outs of creating a professional email marketing campaign for your business or organization.
The first seminar, “3 Keys to Effective Email Marketing”, introduces you to just what a professional email marketing campaign is and how to get YOUR company started on a successful campaign. Learn what a quality email list is, decide what type of email communication will best serve your audience, and get tips on how to make sure your audience not only receives your communications, but looks forward to viewing them.
After your introduction to the world of professional email marketing, IGV provides “continuing education” to refine your skills and improve your campaign. Future seminars include:
- Building a Quality Email List
- Creating Email Content That Leads to Action
- Subject Lines That Will Make or Break You
- Getting Beyond the Spam Filters
- Tracking & Improving Email Campaigns
- Surveys & Feedback: How did you do?
If you would like to sign up for our “3 Keys to Effective Email Marketing” seminar, or have questions regarding our professional email marketing services, please contact us at Sales@IGVinc.com or call 330-425-0922.