Content Marketing Strategy, Akron, Canton, Cleveland

Content Marketing Strategy

Today, Content Marketing is the cornerstone of digital marketing strategy. You cannot simply build a pretty website and hope that it attracts potential clients. You must make that website work for you to drive inbound traffic to your website. The driver is content marketing strategy. People need to find you when they are looking for your product or service.

There are two ways to do that. You can pay for ads (Paid Per Click or PPC marketing), or you can develop digital marketing content to build your organic reach for your products and services over time. In many cases you may want to look at a combination of both.

The difference between paid ads and organic content strategy is that in the end, you have built tangible marketing pieces you can use repeatedly to attract new customers. With paid per click (PPC) advertising there is instant gratification for generating leads, but once your money is spent, it is gone forever.

What is Content Marketing?

Content marketing includes content developed for your website, blogs, social media, emails, video, podcasts, memes, gifs and more. Basically, if you are creating something for your website that is a standalone piece for your digital footprint it is content. You can create as much of it as you want, but without a strategic plan and execution, you are basically throwing spaghetti at a wall and hoping something sticks.

No two clients are alike when it comes to digital strategy. Each client has individual needs, wants and capabilities. We want to help you find the right solution for your business.

We recommend you book at Marketing Strategy Audit with us today to get started

Schedule your Audit

Coaching Service

Participants will learn how to:

Create visual content to post on social media platforms
Organize a content calendar
Find inspiration for different types of content
Get a hands-on session with different content creation and scheduling tools

Our team is determined to help you succeed and this is a great way to start!

OUR SERVICES TO HELP YOU GROW

Whether you need help managing your social media profiles or you want us to take over for you, we can show you what needs to be done in order to be successful! With this training session, we will point out different types of approaches to how to target your audience, give you sources for inspiration and ideas and help you create and schedule your content for all your social media platforms.

If you are more of a beginner, we can get you started by creating a profile and showing you the basics of what is needed for when and where.

If you already are on social media, but not really using it to its full potential, we are going to help you enhance that in order to grow your business and sales results.

And if you’re an expert, don’t knock it til you try it! You may learn something new or be introduced to a new concept you’d like to implement with your profiles.

Content Marketing Strategy