May 22, 2018 | No Comments

Spotlight On: Brittany Roberts We would like to welcome our new Digital Marketing Intern, Brittany Roberts! Brittany is a Senior at Kent State University where she will graduate in May 2019. Here’s our Q&A session so you can get to know her! 1. Where are you from? Columbus, Ohio 2. Where did you go to […]

May 21, 2018 | No Comments

The implementation of the GDPR (General Data Protection Regulation) on May 25, 2018 means big changes to marketing practices worldwide. GDPR is a European Union (EU) law that protects how an individual’s personal information is gathered, stored, and used. If a business fails to comply to GDPR, the business could face fines up to 4% […]

April 27, 2018 | No Comments

Are you camera shy? Well, most people are, but it’s time to put that aside and add video to your monthly marketing strategy! We know that technology keeps updating and as soon as we think we have social media figured out, something new happens to throw us for a loop. Video, however, is a strategy […]

April 16, 2018 | No Comments

Once you’ve decided WordPress is the way to do things, you may become overwhelmed with all the plugins and features available. Don’t worry! You aren’t the only one questioning what to set up and which things are right for you. Switching over to a highly functioning site with accommodations available for every little detail you […]

March 19, 2018 | No Comments

  If you are a WordPress user, and we hope that you are, there are a few things you should be doing on a regular basis to ensure the safety and security of your website. With WordPress, there comes tons of updated features, new plugins and there is always something to add or implement to […]

March 6, 2018 | No Comments

Stop those annoying reminders and get to scheduling already! Some of you may already be aware, but for those of you who aren’t, Instagram allows scheduled posts now! As of January 30, 2018, social media scheduling companies have made the adjustment for businesses to schedule posts through tools rather than setting reminders to post at […]

March 5, 2018 | No Comments

Websites are essential to almost every businesses success in the technology-filled world that we live in. They are the main marketing tool for businesses because never turn off and are always accessible. This is why website maintenance is crucial to a business’ success. Whether you do your own website maintenance or outsource the work to […]

February 26, 2018 | No Comments

We are all familiar with this pop-up every time we download a new app on our phones. And more likely than not, we hit “OK” just to make the message go away. We want to get into our app, not play 20 questions, right? Well, there’s a marketing method to these small push notifications, on […]

January 29, 2018 | No Comments

As many of you know, Facebook founder, Mark Zuckerberg, announced a change mid-January that can affect the way we digitally market our brands. Needless to say, this change in the Facebook business algorithm requires attention. Don’t worry! Facebook marketing is not off the table. Your marketing strategy can still be successfully utilized; however, you may […]

January 25, 2018 | No Comments

Social networking revolves around a continuous conversation you have with your customers. It is a platform for you to continue to provide your customers with valuable content as well as information about promotions and company news to help them get engaged with the company. Your goal is to get people talking about your company so […]