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Innovative Global Vision Honored with NSME Excellence Award
Macedonia, OH—October 4, 2021—Innovative Global Vision (IGV) was honored as the recipient of the 2021 National Sales & Marketing Executives (NSME) Akron/Canton™ Achievements in Excellence Award™. Karen Leonard, chief marketing strategist for IGV, accepted the...
How to Create Engaging Video Marketing Content
The rising trend of video content consumption continues to dominate the digital marketing landscape. Many apps like LinkedIn, TikTok, YouTube, and Instagram find success in focusing on video content. Web users are not the only ones who love video; businesses cannot...
5 Tips for a High Converting Landing Page
Do you have a digital advertising campaign in place? Or do you make use of search engine optimization? Where do visitors land when they click on the link to go to your website? A landing page is a single web page created to convert people who interact with an...
How To Build and Monitor Google Reviews for Business
As your community opens back up, many people are excited to support local businesses. You may anticipate more foot traffic or local business online or offline. To prepare for this, are you building up new reviews on your Google My Business listing? Are you comfortable...
How the New iOS 14 Update Could Affect Your Facebook Ads
Apple's iOS update is available. One of the main concerns is that with this iOS update Facebook and Instagram apps will now have to ask permission to track private user data. Take, for example, ads that show up for a specific brand whose website you were just on....
Top 5 Ways to Support A Small Business on Social Media
To kick off the new month, it is National Small Business Week! At the start of the pandemic, many were eager to support local and small businesses. But that enthusiasm has died down, even though small businesses are still adapting and struggling. Now is an excellent...
Facebook Analytics Going Away: What Now?
Facebook Analytics will no longer be available after June 30, 2021. The analytic tool allowed businesses to track conversion from the Facebook app to an online purchase. It did so by collecting data from your Facebook Pixel on your website and Facebook page. Though...
Trade Shows Canceled? 5 Alternatives with Digital Marketing
At the start of COVID-19, businesses, especially those in industrial, were taken back to see trade shows and in-person events canceled. After all, events like trade shows helped build cliental, company awareness and improve customer relations. A year later, it is...
The Pros & Cons of Facebook Advertising
Is it worth it to pay for Facebook advertising? Have you ever asked this question before? Business owners and marketers want to increase sales, website traffic, or brand awareness, but they do not want to waste money. If you understand that social media advertising is...
Older Blog Articles
How to Protect Your Website from WordPress Security Issues and Hackers
How safe is your website? How do you know if your site has been compromised? Are there steps you can take to reduce your chances of getting hacked? How can you protect your WordPress site from hackers? Staying up to date with recent website security developments can...
4 SEO Tips to Drive Traffic in 2021
We are currently living where website traffic is more crucial than ever before for many small businesses. Perhaps you do not see enough of that traffic. Could it be that your website is still stuck on the second page of search results? What can you do? Search engine...
Reaching Out on Social Media: How to Engage
Content is king, but engagement is queen. Digital marketers are quick to talk about creating quality content, content that will engage, inspire, and convert your viewers into customers. But there is another half of social media that many businesses seem to neglect ---...
5 Digital Marketing Trends 2021 for Small Businesses
The past year has expedited many digital trends to form a new online marketing landscape. With digital marketing changing faster than ever, small businesses must learn to adapt to stay in business and thrive. Implementing upcoming digital marketing trends can help...
How to Increase Website Traffic With Google Search
Your website content can bring in potential customers 24/7. How is this possible? Search engines like Google scan websites for relevant information to a user's search query. If Google thinks your website page is what the user is looking for or will answer their...
Holiday Shopping Season is Coming: Is Your Website Ready for Increased Sales?
Many experts predict, without doubt, that e-commerce and digital marketing will be the main channel for this year's Black Friday Shopping Season. Your website is at the center of your digital marketing. Is it prepared for the intensified shopping season? You may...