Blog - IGV

BLOG POSTINGS


Search Our Blog

Our Latest Blogs


How to Create Engaging Video Marketing Content

How to Create Engaging Video Marketing Content

The rising trend of video content consumption continues to dominate the digital marketing landscape. Many apps like LinkedIn, TikTok, YouTube, and Instagram find success in focusing on video content. Web users are not the only ones who love video; businesses cannot...

read more
5 Tips for a High Converting Landing Page

5 Tips for a High Converting Landing Page

Do you have a digital advertising campaign in place? Or do you make use of search engine optimization? Where do visitors land when they click on the link to go to your website? A landing page is a single web page created to convert people who interact with an...

read more
How To Build and Monitor Google Reviews for Business

How To Build and Monitor Google Reviews for Business

As your community opens back up, many people are excited to support local businesses. You may anticipate more foot traffic or local business online or offline. To prepare for this, are you building up new reviews on your Google My Business listing? Are you comfortable...

read more
How the New iOS 14 Update Could Affect Your Facebook Ads

How the New iOS 14 Update Could Affect Your Facebook Ads

Apple's iOS update is available. One of the main concerns is that with this iOS update Facebook and Instagram apps will now have to ask permission to track private user data. Take, for example, ads that show up for a specific brand whose website you were just on....

read more
Top 5 Ways to Support A Small Business on Social Media

Top 5 Ways to Support A Small Business on Social Media

To kick off the new month, it is National Small Business Week! At the start of the pandemic, many were eager to support local and small businesses. But that enthusiasm has died down, even though small businesses are still adapting and struggling. Now is an excellent...

read more
Facebook Analytics Going Away: What Now?

Facebook Analytics Going Away: What Now?

Facebook Analytics will no longer be available after June 30, 2021. The analytic tool allowed businesses to track conversion from the Facebook app to an online purchase. It did so by collecting data from your Facebook Pixel on your website and Facebook page. Though...

read more
Trade Shows Canceled? 5 Alternatives with Digital Marketing

Trade Shows Canceled? 5 Alternatives with Digital Marketing

At the start of COVID-19, businesses, especially those in industrial, were taken back to see trade shows and in-person events canceled. After all, events like trade shows helped build cliental, company awareness and improve customer relations. A year later, it is...

read more
The Pros & Cons of Facebook Advertising

The Pros & Cons of Facebook Advertising

Is it worth it to pay for Facebook advertising? Have you ever asked this question before? Business owners and marketers want to increase sales, website traffic, or brand awareness, but they do not want to waste money. If you understand that social media advertising is...

read more

Older Blog Articles


4 SEO Tips to Drive Traffic in 2021

4 SEO Tips to Drive Traffic in 2021

We are currently living where website traffic is more crucial than ever before for many small businesses. Perhaps you do not see enough of that traffic. Could it be that your website is still stuck on the second page of search results? What can you do? Search engine...

read more
Reaching Out on Social Media: How to Engage

Reaching Out on Social Media: How to Engage

Content is king, but engagement is queen. Digital marketers are quick to talk about creating quality content, content that will engage, inspire, and convert your viewers into customers. But there is another half of social media that many businesses seem to neglect ---...

read more
5 Digital Marketing Trends 2021 for Small Businesses

5 Digital Marketing Trends 2021 for Small Businesses

The past year has expedited many digital trends to form a new online marketing landscape. With digital marketing changing faster than ever, small businesses must learn to adapt to stay in business and thrive. Implementing upcoming digital marketing trends can help...

read more
How to Increase Website Traffic With Google Search

How to Increase Website Traffic With Google Search

Your website content can bring in potential customers 24/7. How is this possible? Search engines like Google scan websites for relevant information to a user's search query. If Google thinks your website page is what the user is looking for or will answer their...

read more
How Will COVID-19 Change Black Friday? 

How Will COVID-19 Change Black Friday? 

As we approach the most extensive shopping season of the year —Black Friday, Small Business Saturday, Cyber Monday, and the holiday season— many businesses wonder how the COVID-19 will affect this period. Most likely, crowded stores, long lines, and Thanksgiving...

read more