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Top 5 Marketing Trends of 2019
The marketing world is constantly changing — with new technologies and tools, it is increasingly important to stay up-to-date on the latest info to ensure success for your business. With the new year right around the corner, here are some marketing trends to look...
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4 Reasons Why You Should Use Video in Your Marketing Strategy
Are you camera shy? Well, most people are, but it’s time to put that aside and add video to your monthly marketing strategy! We know that technology keeps updating and as soon as we think we have social media figured out, something new happens to throw us for a loop....
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Google vs. Facebook Ads
Google and Facebook are two of the biggest names out there. Nowadays mostly everyone has a personal Facebook account, and Google has the answers to everything we need to know in life. But when it comes to advertising for your business, which one is more beneficial?...
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The Pros & Cons of LinkedIn
On average, 25 million LinkedIn profiles are viewed every day by businesses looking for individuals who may be future candidates for job openings at their company. LinkedIn is an effective platform for Business to Business networking especially when recruiters are...
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Holiday Marketing Tips for Small Businesses
The holiday season is just around the corner, and with it comes a lot of shopping. Like the kind of shopping that could almost qualify as a competitive sport. Consumer spending during this year's holiday season is expected to increase as much as 4.8%, and e-commerce...
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The Pros & Cons of Twitter Advertising
Twitter has over 300 million active monthly users and can be a great place to reach a large number of people. Twitter announced that advertising would be available back in 2010, but it wasn’t until 2013 that the advertising was open to everyone. While Twitter...
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4 Excellent Reasons to Redesign Your Website
Does your website need a refresh? The Internet moves fast: if your website hasn't been redesigned in the past two or three years, it may need to be entirely remodeled. Here are a few major reasons why you may want to redesign your site from the ground up now. 1....
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The Significance of Stars: How Ratings & Reviews Impact Your Business
Think about the last time you wanted to eat at a new restaurant or buy a product you’ve never bought before. Chances are, you looked at the reviews before deciding to dive into unfamiliar territory. Unsurprisingly, 93% of customers say that their buying decisions are...
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Don’t Be Last: How to Survive Google’s Mobile-First Indexing
In March of this year, Google began implementing its mobile-first indexing initiative to make the web more mobile-friendly and align with changing user preferences. While this change will enhance mobile users’ experience, it can also significantly affect your...
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Google Maps Update: What You Should Know
On July 16, Google made some significant changes to its Google Maps Platform. The company condensed its 18 Google Maps services down to 3: Maps, Routes, and Places. It also implemented a pay-as-you-go billing system. These updates were designed to make it easier for...
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We Updated Our Website!
As a website design and marketing agency, we understand the positive impact a beautifully designed website can have on a company, which is why we decided to give ours a makeover. We wanted to create a website that better communicates our agency's mission of...
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How to Master the Art of Content Creation
“Content is King.” You’ve probably heard this phrase used before countless times when it comes to developing marketing strategies. But why is content marketing so important? Content marketing focuses on the development of valuable and relevant content to attract and...
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Innovative Global Vision Supports Summit County Children Services for School Supplies
For Immediate Release Innovative Global Vision Supports Summit County Children Services for School Supplies Macedonia, OH—June 27, 2018—Innovative Global Vision (IGV), a full-service website design and digital marketing agency announces that they are supporting the...
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Meet Our New Digital Marketing Intern!
Spotlight On: Brittany Roberts We would like to welcome our new Digital Marketing Intern, Brittany Roberts! Brittany is a Senior at Kent State University where she will graduate in May 2019. Here's our Q&A session so you can get to know her! 1. Where are you from?...
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GDPR is Here: Steps to Protecting Yourself
The implementation of the GDPR (General Data Protection Regulation) on May 25, 2018 means big changes to marketing practices worldwide. GDPR is a European Union (EU) law that protects how an individual’s personal information is gathered, stored, and used. If a...
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