Once you’ve decided WordPress is the way to do things, you may become overwhelmed with all the plugins and features available. Don’t worry! You aren’t the only one questioning what to set up and which things are right for you. Switching over to a highly functioning site with accommodations available for every little detail you […]Read More >>
Is Your Website Protected?
If you are a WordPress user, and we hope that you are, there are a few things you should be doing on a regular basis to ensure the safety and security of your website. With WordPress, there comes tons of updated features, new plugins and there is always something to add or implement to […]Read More >>
Schedule to Instagram!
Stop those annoying reminders and get to scheduling already! Some of you may already be aware, but for those of you who aren’t, Instagram allows scheduled posts now! As of January 30, 2018, social media scheduling companies have made the adjustment for businesses to schedule posts through tools rather than setting reminders to post at […]Read More >>
Level Up with WordPress Maintenance
Websites are essential to almost every businesses success in the technology-filled world that we live in. They are the main marketing tool for businesses because never turn off and are always accessible. This is why website maintenance is crucial to a business’ success. Whether you do your own website maintenance or outsource the work to […]Read More >>
Push Notifications That Will Accommodate, Not Annoy Your Visitors
We are all familiar with this pop-up every time we download a new app on our phones. And more likely than not, we hit “OK” just to make the message go away. We want to get into our app, not play 20 questions, right? Well, there’s a marketing method to these small push notifications, on […]Read More >>
Facebook: The Business Algorithm Change
As many of you know, Facebook founder, Mark Zuckerberg, announced a change mid-January that can affect the way we digitally market our brands. Needless to say, this change in the Facebook business algorithm requires attention. Don’t worry! Facebook marketing is not off the table. Your marketing strategy can still be successfully utilized; however, you may […]Read More >>
How Social Media Affects Business
Social networking revolves around a continuous conversation you have with your customers. It is a platform for you to continue to provide your customers with valuable content as well as information about promotions and company news to help them get engaged with the company. Your goal is to get people talking about your company so […]Read More >>
The Ad Battle: Google vs. Facebook
Google and Facebook are two of the biggest names out there. Mostly everyone, nowadays, has a personal Facebook account, and Google has the answers to everything we need to know in life. But when it comes to advertising for your business, which one is more beneficial? Both Google AdWords and Facebook Advertising through Facebook […]Read More >>
Start the Year Right, Audit your Site
Here we are – 2018. It’s time for new beginnings, new strategies and the creation of new impressions that will last. When people conduct a search, your website is the first thing they see. Based off its’ looks, viewers will create a first impression and remember it. So whether your site needs a few tweaks […]Read More >>
Meet Our New Digital Marketing Intern!
Spotlight On: Anna Kosdrosky We would like to welcome our new Digital Marketing Intern, Anna Kosdrosky! Anna is a Senior at Kent State University where she will graduate in May 2018. Here’s our Q&A session so you can get to know her! 1. Where are you from? Hinckley, Ohio 2. Where did you go to […]Read More >>