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Why Small Businesses Need a Privacy Policy

Why Small Businesses Need a Privacy Policy

Online privacy is a growing concern. In the past five years, data-privacy focused laws have pushed websites and social media platforms to be transparent with what they do with users' data. These laws have also highlighted awareness to consumers who did not know what...

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CCPA: What Your Business Needs to Know & Do

CCPA: What Your Business Needs to Know & Do

You may have noticed in the past month that many businesses recently updated their privacy policies; this is in response to the California Consumer Policy Act (CCPA). The CCPA went into effect on January 1, 2020, and is expected to be enforced in July 2020. The...

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Should I Redesign My Website?

Should I Redesign My Website?

One of the most popular questions we often hear from businesses we consult with about digital strategy is, “My web site is only 2 years old, why would I need to redesign my website again?” Before answering that question, I would like you to answer these questions,...

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5 Digital Marketing Trends for 2020

5 Digital Marketing Trends for 2020

With the new year on the horizon, what is your marketing plan? Small businesses get a head start with their marketing endeavors by anticipating digital marketing trends. Here are 5 trends for 2020 that will keep your business thriving and use the digital marketing...

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Holiday Marketing Tips for Small Businesses

Holiday Marketing Tips for Small Businesses

The holiday season is just around the corner, and with it comes a lot of shopping. Like the kind of shopping that could almost qualify as a competitive sport. Consumer spending during this year's holiday season is expected to increase as much as 4.8%, and e-commerce...

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Facebook & Instagram Removing Like Counts: What You Can Do

Facebook & Instagram Removing Like Counts: What You Can Do

Have you heard? Facebook and Instagram are currently looking into removing the like count on social media posts and pages. Since April of 2018, Facebook has tested this change in specific countries on Instagram and then on Facebook in the late summer. So, what does no...

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10 Local SEO Stats You Need To Know

Local SEO gives your business the potential to dominate the local area search. See when someone conducts near me search, you're no longer competing with the thousands of companies around the country or even the world. Without local SEO, you may as well hang up a sign...

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Older Blog Articles


Retargeting with Facebook Pixel

Retargeting with Facebook Pixel

I was browsing one of my favorite online shops, and then I hop onto Instagram. Next thing I know, I see an Instagram ad for that exact store, sometimes even with the products was I viewing! I know this happened to you once before. The first few times this happened, I...

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Top 5 Ways to Support A Small Business on Social Media

Top 5 Ways to Support A Small Business on Social Media

It is National small business week! This week is an excellent opportunity to connect with local small businesses or support fellow business owners. What can you do to support other small businesses? One way is to get social. Whether you are a fellow small business...

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Facebook’s Outage: A Strong Reminder for Marketers

Facebook’s Outage: A Strong Reminder for Marketers

Facebook and Instagram went down on March 14 for nearly a day, due to server configuration troubles. Though many personal users were frantic about not being to see their daily dose of cat videos (who wouldn’t be), many small business owners also started to panic....

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5 Website Design Features to Increase Conversion

5 Website Design Features to Increase Conversion

Your website can be a powerful marketing employee. It can convert potential customers into leads and motivate visitors to act. But is your website doing its job? How is your website’s overall conversion rate? Conversion means getting your visitors to do what you want...

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Why Did Google Plus Fail? Lessons Learned

Why Did Google Plus Fail? Lessons Learned

The social network platform, Google+, shuts down this April. It never made it into the ranks of its counterparts, such as Instagram and Facebook. Recently, it had major issues with user information being exposed. Aside from the data leaks, a look into Google+ can help...

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