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Facebook Analytics Going Away: What Now?
Facebook Analytics will no longer be available after June 30, 2021. The analytic tool allowed businesses to track conversion from the Facebook app to an online purchase. It did so by collecting data from your Facebook Pixel on your website and Facebook page. Though...
Trade Shows Canceled? 5 Alternatives with Digital Marketing
At the start of COVID-19, businesses, especially those in industrial, were taken back to see trade shows and in-person events canceled. After all, events like trade shows helped build cliental, company awareness and improve customer relations. A year later, it is...
The Pros & Cons of Facebook Advertising
Is it worth it to pay for Facebook advertising? Have you ever asked this question before? Business owners and marketers want to increase sales, website traffic, or brand awareness, but they do not want to waste money. If you understand that social media advertising is...
How to Protect Your Website from WordPress Security Issues and Hackers
How safe is your website? How do you know if your site has been compromised? Are there steps you can take to reduce your chances of getting hacked? How can you protect your WordPress site from hackers? Staying up to date with recent website security developments can...
4 SEO Tips to Drive Traffic in 2021
We are currently living where website traffic is more crucial than ever before for many small businesses. Perhaps you do not see enough of that traffic. Could it be that your website is still stuck on the second page of search results? What can you do? Search engine...
Reaching Out on Social Media: How to Engage
Content is king, but engagement is queen. Digital marketers are quick to talk about creating quality content, content that will engage, inspire, and convert your viewers into customers. But there is another half of social media that many businesses seem to neglect ---...
5 Digital Marketing Trends 2021 for Small Businesses
The past year has expedited many digital trends to form a new online marketing landscape. With digital marketing changing faster than ever, small businesses must learn to adapt to stay in business and thrive. Implementing upcoming digital marketing trends can help...
How to Increase Website Traffic With Google Search
Your website content can bring in potential customers 24/7. How is this possible? Search engines like Google scan websites for relevant information to a user's search query. If Google thinks your website page is what the user is looking for or will answer their...
Holiday Shopping Season is Coming: Is Your Website Ready for Increased Sales?
Many experts predict, without doubt, that e-commerce and digital marketing will be the main channel for this year's Black Friday Shopping Season. Your website is at the center of your digital marketing. Is it prepared for the intensified shopping season? You may...
Older Blog Articles
How Will COVID-19 Change Black Friday?
As we approach the most extensive shopping season of the year —Black Friday, Small Business Saturday, Cyber Monday, and the holiday season— many businesses wonder how the COVID-19 will affect this period. Most likely, crowded stores, long lines, and Thanksgiving...
My Website Was Hacked! What Should I Do?
Recently, you noticed some suspicious signs on your website. Content that is not yours or strange ads are displayed. The overall website performance and speed may have suddenly slowed down. Or even worst, your site is redirecting to another unknown website. Finally,...
Increase Engagement By Adapting to Social Media Changes During COVID-19
COVID-19 continues to shake the world, and digital marketing is no exception. Looking at updated stats can help small businesses see how the pandemic as changed social media and how to adapt to the changes. By updating your social media usage and post strategy, you...
CCPA: What Your Business Needs to Know & Do
Back in January, you may have noticed that many businesses updated their privacy policies; this was in response to the California Consumer Policy Act (CCPA). The CCPA went into effect on January 1, 2020, and is now enforced as of July 1st 2020. The California Consumer...
Top 5 Ways to Support A Small Business on Social Media
Many small businesses are working to re-open or rebound from setbacks resulting from COVID-19. Now is an excellent opportunity to connect with local small businesses or support fellow business owners. What can you do to support other small businesses? One way is to...
Continuing to serve you during these times
The safety of our community and our staff is paramount. While our country begins to open up, we have opted to keep our office closed to public access while the threat of COVID-19 still exists. Until further notice, our team will continue to work remotely. Rest...