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Facebook & Instagram Removing Like Counts: What You Can Do
Have you heard? Facebook and Instagram are currently looking into removing the like count on social media posts and pages. Since April of 2018, Facebook has tested this change in specific countries on Instagram and then on Facebook in the late summer. So, what does no...
10 Local SEO Stats You Need To Know
Local SEO gives your business the potential to dominate the local area search. See when someone conducts near me search, you're no longer competing with the thousands of companies around the country or even the world. Without local SEO, you may as well hang up a sign...
Retargeting with Facebook Pixel
I was browsing one of my favorite online shops, and then I hop onto Instagram. Next thing I know, I see an Instagram ad for that exact store, sometimes even with the products was I viewing! I know this happened to you once before. The first few times this happened, I...
Top 5 Ways to Support A Small Business on Social Media
It is National small business week! This week is an excellent opportunity to connect with local small businesses or support fellow business owners. What can you do to support other small businesses? One way is to get social. Whether you are a fellow small business...
Social Media Landscape Has Changed: 3 Ways to Combat the Changes
The social media landscape has changed. Are you keeping pace? As social media platforms take control of their algorithms and users’ habits evolve, marketers need to adapt, or they miss out on growth. Old methods of Instagram growth (like that 2010 Instagram Hacks...
Facebook’s Outage: A Strong Reminder for Marketers
Facebook and Instagram went down on March 14 for nearly a day, due to server configuration troubles. Though many personal users were frantic about not being to see their daily dose of cat videos (who wouldn’t be), many small business owners also started to panic....
5 Website Design Features to Increase Conversion
Your website can be a powerful marketing employee. It can convert potential customers into leads and motivate visitors to act. But is your website doing its job? How is your website’s overall conversion rate? Conversion means getting your visitors to do what you want...
Why Did Google Plus Fail? Lessons Learned
The social network platform, Google+, shuts down this April. It never made it into the ranks of its counterparts, such as Instagram and Facebook. Recently, it had major issues with user information being exposed. Aside from the data leaks, a look into Google+ can help...
Top 5 Marketing Trends of 2019
The marketing world is constantly changing — with new technologies and tools, it is increasingly important to stay up-to-date on the latest info to ensure success for your business. With the new year right around the corner, here are some marketing trends to...
Older Blog Articles
4 Reasons Why You Should Use Video in Your Marketing Strategy
Are you camera shy? Well, most people are, but it’s time to put that aside and add video to your monthly marketing strategy! We know that technology keeps updating and as soon as we think we have social media figured out, something new happens to throw us for a loop....
Google vs. Facebook Ads
Google and Facebook are two of the biggest names out there. Nowadays mostly everyone has a personal Facebook account, and Google has the answers to everything we need to know in life. But when it comes to advertising for your business, which one is more beneficial?...
The Pros & Cons of LinkedIn
On average, 25 million LinkedIn profiles are viewed every day by businesses looking for individuals who may be future candidates for job openings at their company. LinkedIn is an effective platform for Business to Business networking especially when recruiters are...
Holiday Marketing Tips for Small Businesses
The holiday season is just around the corner, and with it comes a lot of shopping. Like the kind of shopping that could almost qualify as a competitive sport. Consumer spending during this year's holiday season is expected to increase as much as 4.8%, and e-commerce...
The Pros & Cons of Twitter Advertising
Twitter has over 300 million active monthly users and can be a great place to reach a large number of people. Twitter announced that advertising would be available back in 2010, but it wasn’t until 2013 that the advertising was open to everyone. While Twitter...
4 Excellent Reasons to Redesign Your Website
Does your website need a refresh? The Internet moves fast: if your website hasn't been redesigned in the past two or three years, it may need to be entirely remodeled. Here are a few major reasons why you may want to redesign your site from the ground up now. 1....
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