FAQ

Here is a list of frequently asked questions by our customers and clients.

WEBSITE HELP

What is Website Hosting and why is it needed?

It is a necessary platform on which your website will reside to make it publicly available to be accessed by those searching for your services. Additionally, our data center is served by three separate high-speed fiber-optic connections and uses multiple Tier-1 Internet backbone providers for the fastest website and eCommerce hosting speeds. For continuous reliability and disaster control, the facility is fitted with waterless fire-suppression systems, UPS and backup generators, and environmental controls. The Data Center is continuously monitored 24 hours a day, seven days a week.

Hosting Services

Why do you recommend WordPress?

WordPress is one of the world's most popular Content Management systems (CMS), powering over 34% of the internet’s websites. Some of the world’s biggest companies: such as TechCrunch, The New Yorker, Sony, New York Times & even Walt Disney, use WordPress to host their content. The fact that WordPress is user-friendly empowers business owners with the ability to update the content on their website without any coding knowledge. In addition, it is completely customizable and scalable. There are more than 59,000 plugins available in the official plugins directory. WordPress is written using high-quality code making it easy for Google and other popular search engines to index your website.

Our WordPress Security & Maintenance

Why is Maintenance Required?

WordPress is one of the world’s most popular Content Management System (CMS) to date. It's powering over 34% of the Internet’s websites which means it attracts hackers and attempts are made to inject harmful malware onto your website. Maintenance is crucial to the success of your WordPress website. By keeping your website and its plugins up-to-date, your site remains protected from security threats and functioning correctly. Without proper maintenance, you stand the chance of your website getting hacked. In such a case, remediation can be costly and lengthy, if recovery is an option. Neglecting regular updates also means you are missing out on performance upgrades and new features that can enhance your customer’s experience as they browse your website.

Trying to handle these updates yourself can be time-consuming and overwhelming. By partnering with us, you will enjoy peace of mind knowing that your site is protected and working correctly at all times. Most of all, it will allow you to focus on what’s most important: running your business.

How will my website be protected?

Through our WordPress security and maintenance services, we'll fix and repair an outdated WordPress platform, outdated plugins & themes, abandoned plugins & themes, overall neglected coding structure just to name some. Yet, all our problems and can affect the functionality and stability of your website. Each week, a thorough review of all plugins installed on your website will be reviewed by an IGV technician. Next as security updates are released, they are tested and verified that once implemented they will cause no negative impact to the website. Lastly, your site is checked weekly by an IGV technician to ensure functionality. See our WordPress Maintenance page for more details.

How do you update my website?

Website maintenance is needed to keep your company, as well as your customers, informed about any new information your company has to offer. Maintenance to your site may be required for many reasons. You may have new information, new photos, new services, product updates, new images, or your might just need to make some simple text changes to keep the site.

Blog maintenance is generally needed to keep your blog up-to-date with security updates and the latest versions of software and helper applications for your blog. Some content updates, in addition to regular blog posts, may also be needed. For example, you may want to add, remove or update existing links within your blog, or add badges for social media marketing.

digital marketing help

How is digital marketing different from social media marketing?

Digital marketing focuses on your entire online presence from your website to the content you develop and deploy over your entire digital footprint. Social media marketing focuses on social platforms like Facebook, Twitter, LinkedIn, Tik-Tok and others to deliver content to a selective audience. Read more about our digital marketing offerings by click the button below.

marketing services

What is Local SEO?

Local Search Engine Optimization (SEO) is typically an important benchmark for location-based/ territory areas like shops, restaurants, service providers and more. As a business your digital footprint is ranked specifically to target the local area of service you cover. Optimizing the website of your local business is about being found when people are searching for what you do, or what you offer.

Local seo Services

Why doesn’t IGV offer email as part of your website services?

There are many platforms out there for email marketing, but our preferred option is constant contact because of the many features they offer for our clients.

Email services

How do I set up email marketing for my business?

There are many platforms out there for email marketing, but our preferred option is constant contact because of the many features they offer for our clients. Learn more about email marketing here:

Email Marketing Services

Why don’t you focus on social media marketing?

We believe that social media marketing is only effective if you use it as part of your over-all digital marketing strategy. Thus, we do not offer stand-alone social media marketing solutions. Are you interested in making your social media channels part of a bigger digital strategy? Learn more here:

Digital Marketing Services

What are the best practices for using Images Online?

You cannot assume that just because you found an image online you can use it on your website or other digital marketing platforms. You must have permission to use an image that you did not create yourself.

What are the best practices for hosting videos on your website?

Google has extremely specific best practices for how they want you to use video on your website. Because Google controls most desktop search results and over 90% of mobile search results, we recommend that you follow Google’s guidelines. Read about them here:

Why do we care about Google?

Google controls the internet search results because it is the largest search engine in the world. Not only does the algorithm used by Google run the Google search, but it is also used on every other major search engine. The exception is Bing search, which is run by Microsoft, but Bing only controls about 4% of desktop search and less than that when it comes to mobile searches. Google controls the search world, that is why we spend our time focused on Google best practices.

Local SEO Services

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