Local SEO is critical for small business owners. Especially now when consumers are constantly connected on their mobile devices to find what they want when they want it. In addition there are many vital aspects that small business are missing out on:
The importance of online reviews is on an upward path and these reviews can not only boost the conversation about your business, but they can also bring in that extra revenue that your business will always benefit from. People have long relied on recommendations from their peers. That’s because people simply trust their peers more than any advertisement. 88% of customers will trust online reviews as much, or more, than word of mouth. Online reviews make that ridiculously easy.