Innovative Marketing Tips

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7 Effective Strategies to Collect Email Addresses for Email Marketing

April 24, 2025
Email marketing remains one of the most powerful ways to connect with potential and existing customers. However, knowing how to collect email addresses for email marketing is key to building a high-quality list.
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Innovative Ideas for Smarter, More Effective Marketing

Why Your Competitors Keep Showing Up Before You Online

October 14, 2026
Why do competitors keep appearing ahead of you online? Strong search visibility takes more than a well-maintained website. Learn how helpful content, accurate business information, customer reviews, and ongoing improvements make your business easier to find, understand, and trust when customers search.
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Who Is Looking After Your WordPress Website?

October 14, 2026
Who’s looking after your website? Reliable WordPress website care means more than automatic updates. Learn what to check from backups and security to performance and support, and why having someone responsible helps keep your site working properly, up to date, and ready to support your business goals.
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Your Website May Not Be Broken, But It Could Still Be Costing You Business

September 16, 2026
An outdated business website can still load, function, and look acceptable while quietly costing you leads. Learn how to spot aging content, poor mobile usability, maintenance issues, and hosting problems and decide whether your site needs updates, targeted improvements, or a full redesign today.
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Why Working Harder Doesn’t Always Create More Growth

September 16, 2026
Working harder doesn’t always lead to better results. Learn how small business website growth depends on more than traffic and how stronger search visibility, clearer messaging, and a better website experience can help turn more visitors into real opportunities.
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The Business Owner’s Guide: Preparing for a Strong Fourth Quarter

August 28, 2026
Preparing for a strong fourth quarter starts well before October. Use Q3 to strengthen your website, improve search visibility, plan email campaigns, review past results, and build a coordinated marketing strategy that positions your business for a successful year-end.
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Is Your Website Helping Your Business Grow? Here’s How to Tell

August 27, 2026
For many businesses, a website is one of the most valuable marketing assets they own. It’s available around the clock, answers questions for potential customers, and often determines whether someone […]
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November 2, 2014
I HAVE A FACEBOOK BUSINESS PAGE – NOW WHAT? PART 2

You have been very diligent in monitoring your Facebook Business Page. You have built your audience, followed the 50-30-20 Rule, and even encouraged engagement; but have not seen the results […]

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October 5, 2014
Give Your Open Rates a Boost with A/B Testing

If your business isn’t using email marketing, you will want to consider the benefits of email to extend your brand and help new customers learn about the services your organization provides. Email […]

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September 6, 2014
What the ALS Challenge Can Teach Us About Engagement Marketing

As of August 31, the ALS ice bucket challenge has raised more than $94 million –all in the matter of about a month. If you’ve got a social media page, […]

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September 2, 2014
I have a Facebook Business Page – now what?

You’ve created the page, but haven’t seen results.  Here are a few tips that will help you increase engagement and generate results. Facebook currently has over a billion monthly users, […]

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August 8, 2014
Master Certification with Constant Contact

Karen Leonard, Innovative Global Vision Achieves Master Certification with Constant Contact Macedonia/Northeast Ohio marketing expert demonstrates proven track record delivering measurable results  MACEDONIA, OH — 7/18/14 – Karen Leonard VP of Operations, […]

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August 6, 2014
Email Marketing – Be the Orange

As the old saying goes “you can’t compare apples to oranges” Wouldn’t you want your company to be the orange in barrel full of apples? In that barrel full of […]

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