Innovative Marketing Tips

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The Relationship Between an Up-to-Date Website and User Trust

August 26, 2024
Have you ever visited a website that looked outdated or neglected? Maybe the design was old-fashioned, the content was stale, or the site was difficult to navigate? It likely made you question the credibility of the business behind the website.
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Innovative Ideas for Smarter, More Effective Marketing

How Online Reviews Are Quietly Costing Service Businesses New Leads

May 25, 2026
Online reviews influence customer trust long before a phone call is made. Learn how online reputation management helps service businesses build credibility, improve local visibility, and generate more qualified leads.
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Why Your Blog Is Not Ranking on Google and What to Do About It

May 7, 2026
If you’re asking why your blog is not ranking on Google, it likely comes down to alignment. Discover how structure, search intent, and technical SEO impact visibility, and what to fix to improve results.
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Why Most Trade Business Websites Don’t Generate Leads and How to Fix It

April 29, 2026
Is your trade business website not generating leads? The issue isn’t more traffic, it’s structure. Learn how clear messaging, search alignment, trust, and simple actions can turn your website into a consistent lead-generating system.
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Your Website Is a Business Asset, Are You Treating It Like One?

March 26, 2026
Your website isn’t just a brochure; it’s a business asset. Learn how website hosting and maintenance impact risk, performance, and growth through structured oversight and proactive management.
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The Best Time to Build Reviews Isn’t During Busy Season. It’s Before.

March 24, 2026
Online reviews before busy season matter most. Build trust early, improve visibility, and influence customer decisions before they ever reach out. Timing your review strategy makes all the difference.
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How the LinkedIn Algorithm Actually Works (And What to Focus on Instead of Guessing)

March 20, 2026
The LinkedIn Algorithm isn’t random. It rewards attention, conversation, and consistency. Focus on strong hooks, clear formatting, and meaningful engagement to grow your reach strategically.
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November 6, 2012
Market to Your Sweet Spot for Small Business Success

blogs.constantcontact.com - Written by Susan Solovic Why are you in business? Seems like the answer is obvious—right? You’re in business to make money, or at least that should be one of […]

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October 23, 2012
4 Questions for Your Holiday Marketing Campaign

blogs.constantcontact.com - Written by Blaise Lucey It may be too early to start chopping down pine trees or even unrolling the Thanksgiving decorations for that matter, but it’s never too early […]

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October 15, 2012
11 Mistakes That Make Your Email Newsletter Absolutely Unreadable

blogs.constantcontact.com –  Written by Blaise Lucey email marketing newsletter can trip you up at the finish line. Everything from colors, to images, to indentation all play a role in whether someone will […]

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October 8, 2012
Facebook Profile vs. Page: What's the Difference and Why It Matters

Did you know that it is against Facebook’s Terms of Use to have a business set up as a Personal Profile?  Facebook requires that “What’s the difference?” you ask.  ”Why […]

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October 1, 2012
8 Tips for Getting Customers Ready for the Holidays with Social Media and Email Marketing

blogs.constantcontact.com 9/5/12 – Written by Ryan Pinkham Let’s be honest: small businesses have a lot of competition during the holiday season. For the “big guys”, waiting for the end of November […]

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September 17, 2012
Is LinkedIn Actually Becoming the Facebook for Professionals? And Other Host Topics

LinkedIn? It’s like Facebook, but for professionals.” what is LinkedIn? And it’s a comparison that LinkedIn liked to avoid … until this week. Find out which two features you may […]

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