Innovative Marketing Tips

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How to Optimize Your Website for Featured Snippets in Google Search

January 6, 2025
Have you ever noticed how some search results provide immediate answers right at the top of the page? Wouldn’t it be amazing if your content could appear there? Those highlighted answers are called featured snippets, and they can dramatically increase your website’s visibility and drive more traffic to your site.
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Innovative Ideas for Smarter, More Effective Marketing

Why Your Competitors Keep Showing Up Before You Online

October 14, 2026
Why do competitors keep appearing ahead of you online? Strong search visibility takes more than a well-maintained website. Learn how helpful content, accurate business information, customer reviews, and ongoing improvements make your business easier to find, understand, and trust when customers search.
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Who Is Looking After Your WordPress Website?

October 14, 2026
Who’s looking after your website? Reliable WordPress website care means more than automatic updates. Learn what to check from backups and security to performance and support, and why having someone responsible helps keep your site working properly, up to date, and ready to support your business goals.
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Your Website May Not Be Broken, But It Could Still Be Costing You Business

September 16, 2026
An outdated business website can still load, function, and look acceptable while quietly costing you leads. Learn how to spot aging content, poor mobile usability, maintenance issues, and hosting problems and decide whether your site needs updates, targeted improvements, or a full redesign today.
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Why Working Harder Doesn’t Always Create More Growth

September 16, 2026
Working harder doesn’t always lead to better results. Learn how small business website growth depends on more than traffic and how stronger search visibility, clearer messaging, and a better website experience can help turn more visitors into real opportunities.
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The Business Owner’s Guide: Preparing for a Strong Fourth Quarter

August 28, 2026
Preparing for a strong fourth quarter starts well before October. Use Q3 to strengthen your website, improve search visibility, plan email campaigns, review past results, and build a coordinated marketing strategy that positions your business for a successful year-end.
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Is Your Website Helping Your Business Grow? Here’s How to Tell

August 27, 2026
For many businesses, a website is one of the most valuable marketing assets they own. It’s available around the clock, answers questions for potential customers, and often determines whether someone […]
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October 23, 2012
4 Questions for Your Holiday Marketing Campaign

blogs.constantcontact.com – Written by Blaise Lucey It may be too early to start chopping down pine trees or even unrolling the Thanksgiving decorations for that matter, but it’s never too early […]

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October 15, 2012
11 Mistakes That Make Your Email Newsletter Absolutely Unreadable

blogs.constantcontact.com –  Written by Blaise Lucey email marketing newsletter can trip you up at the finish line. Everything from colors, to images, to indentation all play a role in whether someone will […]

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October 8, 2012
Facebook Profile vs. Page: What’s the Difference and Why It Matters

Did you know that it is against Facebook’s Terms of Use to have a business set up as a Personal Profile?  Facebook requires that “What’s the difference?” you ask.  ”Why […]

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October 1, 2012
8 Tips for Getting Customers Ready for the Holidays with Social Media and Email Marketing

blogs.constantcontact.com 9/5/12 – Written by Ryan Pinkham Let’s be honest: small businesses have a lot of competition during the holiday season. For the “big guys”, waiting for the end of November […]

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September 17, 2012
Is LinkedIn Actually Becoming the Facebook for Professionals? And Other Host Topics

LinkedIn? It’s like Facebook, but for professionals.” what is LinkedIn? And it’s a comparison that LinkedIn liked to avoid … until this week. Find out which two features you may […]

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September 10, 2012
Is Email Marketing Better Than Social Media?

Originally published on Blogs.ConstantContact.com 8/23/12 – Written by Blaise Lucey email marketing is still driving more overall sales than social media efforts. Some of the key findings: 2.49% of visitors from […]

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