Innovative Marketing Tips

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7 SEO Benefits of Blogging for Your Business

July 19, 2024
Blogging offers immense potential for businesses, especially when it comes to search engine optimization (SEO). By utilizing the benefits that blogging provides, your business can significantly improve its online presence.
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Innovative Ideas for Smarter, More Effective Marketing

How Online Reviews Are Quietly Costing Service Businesses New Leads

May 25, 2026
Online reviews influence customer trust long before a phone call is made. Learn how online reputation management helps service businesses build credibility, improve local visibility, and generate more qualified leads.
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Why Your Blog Is Not Ranking on Google and What to Do About It

May 7, 2026
If you’re asking why your blog is not ranking on Google, it likely comes down to alignment. Discover how structure, search intent, and technical SEO impact visibility, and what to fix to improve results.
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Why Most Trade Business Websites Don’t Generate Leads and How to Fix It

April 29, 2026
Is your trade business website not generating leads? The issue isn’t more traffic, it’s structure. Learn how clear messaging, search alignment, trust, and simple actions can turn your website into a consistent lead-generating system.
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Your Website Is a Business Asset, Are You Treating It Like One?

March 26, 2026
Your website isn’t just a brochure; it’s a business asset. Learn how website hosting and maintenance impact risk, performance, and growth through structured oversight and proactive management.
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The Best Time to Build Reviews Isn’t During Busy Season. It’s Before.

March 24, 2026
Online reviews before busy season matter most. Build trust early, improve visibility, and influence customer decisions before they ever reach out. Timing your review strategy makes all the difference.
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How the LinkedIn Algorithm Actually Works (And What to Focus on Instead of Guessing)

March 20, 2026
The LinkedIn Algorithm isn’t random. It rewards attention, conversation, and consistency. Focus on strong hooks, clear formatting, and meaningful engagement to grow your reach strategically.
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June 1, 2012
The Scoop on Foursquare Specials

If you’ve been following IGV’s blog for a while, you’ll recognize the following idea: Existing customers are worth their weight in gold. Encouraging customer loyalty and return visits or purchases […]

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May 22, 2012
Must I Go Mobile?

Pew Research Center’s Internet & American Life Project found that “56% of all Americans have accessed the internet by wireless report by Morgan Stanley in 2010, mobile internet usage is estimated […]

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May 1, 2012
The Plus (and minus) of Google’s “Search Plus Your World”

the contribution of Google’s “Search Plus Your World”, which brings you results from the public internet as well as info that you have shared or has been shared with you […]

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March 6, 2012
Social Media Madness!

You’re a smart and savvy business-owner. You understand that, like it or not, Social Media is becoming a very important part of the arsenal of online marketing tools available. A […]

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January 21, 2012
Web Programming Trends for 2012

Staying on the crest of the new wave of web design. Building on our last article, we’d like to mention a few of the most prominent things to keep in […]

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January 5, 2012
Top 5 Effective Website Design Techniques for 2012

As we sail into the new year, full of new connections to be made and new goals to reach, it behooves us to take a look at the up-and-coming website design techniques […]

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