Is Email Marketing Better Than Social Media?

Originally published on 8/23/12 – Written by Blaise Lucey

email marketing is still driving more overall sales than social media efforts.

Some of the key findings:

2.49% of visitors from search engines buy something

4.25% of visitors from email buy something

0.59% percent of visitors from social media sites buy something

That’s a big difference, but there’s no need to start grappling your forehead and deleting Facebook Pages left and right. It’s important to keep in mind that all of these channels work together, not against each other.

Social media sites, in general, are a far more casual environment that can help build brand awareness, provide bite-size bits of industry information, and create communities among your customers.

segment your list and direct different customers to personalized destinations.

Some resources…

If the study’s findings have made you wonder how you can better combine social media and email marketing, here are four resources that can help these initiatives work in tandem, so you can make use of email’s selling power and social media’s relationship engine:

Can’t Social Media & Email Marketing Just Get Along? – A debate about the different merits of each channel.

[Q&A] How Do You Get Started With Social Media & Email Marketing? – An interview with a nonprofit that used social media to drive more email subscriptions, and email to drive more people to Facebook.

The Backstage Pass: 3 Ways to Get Your Facebook Fans to Subscribe to Your Email List– Strategies to leverage your fans for your email list.

11 Ways to Combine Email & Social Media Marketing to Get More Customers – A breakdown of tactics when you want your email and social media strategies to work together.

Which have you been more successful with: Email Marketing or Social Media?  Visit us at and let us know about your experiences.

Karen Leonard
September 10, 2012

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