Innovative Marketing Tips

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Boost SEO with Blogging: Improve Website SEO

November 24, 2024
Are you searching for strategies to enhance your website’s visibility in search engine results? If so, blogging is an essential tool you may be overlooking. A well maintained blog does more than just provide value to your readers—it can significantly boost your search engine optimization (SEO) and drive organic traffic to your site.  
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Innovative Ideas for Smarter, More Effective Marketing

Why Working Harder Doesn’t Always Create More Growth

September 16, 2026
Working harder doesn’t always lead to better results. Learn how small business website growth depends on more than traffic and how stronger search visibility, clearer messaging, and a better website experience can help turn more visitors into real opportunities.
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The Business Owner’s Guide: Preparing for a Strong Fourth Quarter

August 28, 2026
Preparing for a strong fourth quarter starts well before October. Use Q3 to strengthen your website, improve search visibility, plan email campaigns, review past results, and build a coordinated marketing strategy that positions your business for a successful year-end.
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Is Your Website Helping Your Business Grow? Here’s How to Tell

August 27, 2026
For many businesses, a website is one of the most valuable marketing assets they own. It’s available around the clock, answers questions for potential customers, and often determines whether someone […]
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Why Your Competitors Stay Busy While Your Business Slows Down 

July 27, 2026
Discover why your competitors stay busy and how stronger search visibility, helpful content, customer reviews, and an optimized website can help generate more consistent leads, even during slower seasons.
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What Happens When Referrals Stop Coming In

July 26, 2026
Referrals can bring valuable business, but they are never guaranteed. Learn what happens when referrals stop coming in, and why service businesses need a professional website and strong search visibility to generate consistent leads.
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SEO vs. AEO vs. GEO: Is SEO Dead or Do Service Businesses Need All Three?

June 30, 2026
SEO vs AEO vs GEO can feel confusing, but they work best together. Learn how service businesses can strengthen visibility across search engines, answer-based results, and AI-powered platforms by building trust and helpful content.
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June 22, 2012
Craft Time: Increase your fans with this simple project!

32% of all Americans have surfed using mobile devices.  The big question: how do you capitalize on all these potential visitors to your business’ Facebook page? Facebook Welcome Page and Like […]

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June 21, 2012
SaveLocal Makes the “Daily Deal” Safe Again!

By now, you have probably heard of services like Groupon or LivingSocial.  The basic idea is that, in order to draw new customers, business owners use these and other “daily […]

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June 1, 2012
The Scoop on Foursquare Specials

If you’ve been following IGV’s blog for a while, you’ll recognize the following idea: Existing customers are worth their weight in gold. Encouraging customer loyalty and return visits or purchases […]

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May 22, 2012
Must I Go Mobile?

Pew Research Center’s Internet & American Life Project found that “56% of all Americans have accessed the internet by wireless report by Morgan Stanley in 2010, mobile internet usage is estimated […]

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May 1, 2012
The Plus (and minus) of Google’s “Search Plus Your World”

the contribution of Google’s “Search Plus Your World”, which brings you results from the public internet as well as info that you have shared or has been shared with you […]

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March 6, 2012
Social Media Madness!

You’re a smart and savvy business-owner. You understand that, like it or not, Social Media is becoming a very important part of the arsenal of online marketing tools available. A […]

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