Innovative Marketing Tips

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Does Your Business Really Need a Website?

August 26, 2024
To grow your business today, having an online presence is no longer optional—it’s essential. Whether you're a small local business or a large corporation, the internet is where your customers are searching for products and services.
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Innovative Ideas for Smarter, More Effective Marketing

How Online Reviews Are Quietly Costing Service Businesses New Leads

May 25, 2026
Online reviews influence customer trust long before a phone call is made. Learn how online reputation management helps service businesses build credibility, improve local visibility, and generate more qualified leads.
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Why Your Blog Is Not Ranking on Google and What to Do About It

May 7, 2026
If you’re asking why your blog is not ranking on Google, it likely comes down to alignment. Discover how structure, search intent, and technical SEO impact visibility, and what to fix to improve results.
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Why Most Trade Business Websites Don’t Generate Leads and How to Fix It

April 29, 2026
Is your trade business website not generating leads? The issue isn’t more traffic, it’s structure. Learn how clear messaging, search alignment, trust, and simple actions can turn your website into a consistent lead-generating system.
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Your Website Is a Business Asset, Are You Treating It Like One?

March 26, 2026
Your website isn’t just a brochure; it’s a business asset. Learn how website hosting and maintenance impact risk, performance, and growth through structured oversight and proactive management.
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The Best Time to Build Reviews Isn’t During Busy Season. It’s Before.

March 24, 2026
Online reviews before busy season matter most. Build trust early, improve visibility, and influence customer decisions before they ever reach out. Timing your review strategy makes all the difference.
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How the LinkedIn Algorithm Actually Works (And What to Focus on Instead of Guessing)

March 20, 2026
The LinkedIn Algorithm isn’t random. It rewards attention, conversation, and consistency. Focus on strong hooks, clear formatting, and meaningful engagement to grow your reach strategically.
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September 10, 2012
Is Email Marketing Better Than Social Media?

Originally published on Blogs.ConstantContact.com 8/23/12 – Written by Blaise Lucey email marketing is still driving more overall sales than social media efforts. Some of the key findings: 2.49% of visitors from […]

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August 20, 2012
Mobile Marketing - Best Practices for Reaching Your Mobile Audience

previous articles, the use of smartphones (and tablets) for browsing the internet, social media, and checking email is on the rise with no signs of slowing down.  So if there […]

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August 14, 2012
Social Media: 3 Tips for Telling Your Story

again?” Social media provides the stage on which you answer those questions.  Using social media, you are able to showcase your business’ products and services, the people who help make […]

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July 6, 2012
An Era Ends: Adobe Lays Mobile Flash to Rest

  Anyone who wants their website to be as impressive on a mobile device should stand up and take notice: Adobe has announced that, as of August 15th, 2012, the […]

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June 22, 2012
Craft Time: Increase your fans with this simple project!

32% of all Americans have surfed using mobile devices.  The big question: how do you capitalize on all these potential visitors to your business’ Facebook page? Facebook Welcome Page and Like […]

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June 21, 2012
SaveLocal Makes the "Daily Deal" Safe Again!

By now, you have probably heard of services like Groupon or LivingSocial.  The basic idea is that, in order to draw new customers, business owners use these and other “daily […]

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