Innovative Marketing Tips

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How to Effectively Use Email Marketing for the Holiday Season

October 22, 2024
The holiday season is just around the corner, and if you haven't started planning your marketing strategy yet, now is the time. As consumers actively seek out deals and promotions during this busy shopping period, email marketing becomes an invaluable tool for connecting with your audience and driving sales. 
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Innovative Ideas for Smarter, More Effective Marketing

How Online Reviews Are Quietly Costing Service Businesses New Leads

May 25, 2026
Online reviews influence customer trust long before a phone call is made. Learn how online reputation management helps service businesses build credibility, improve local visibility, and generate more qualified leads.
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Why Your Blog Is Not Ranking on Google and What to Do About It

May 7, 2026
If you’re asking why your blog is not ranking on Google, it likely comes down to alignment. Discover how structure, search intent, and technical SEO impact visibility, and what to fix to improve results.
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Why Most Trade Business Websites Don’t Generate Leads and How to Fix It

April 29, 2026
Is your trade business website not generating leads? The issue isn’t more traffic, it’s structure. Learn how clear messaging, search alignment, trust, and simple actions can turn your website into a consistent lead-generating system.
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Your Website Is a Business Asset, Are You Treating It Like One?

March 26, 2026
Your website isn’t just a brochure; it’s a business asset. Learn how website hosting and maintenance impact risk, performance, and growth through structured oversight and proactive management.
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The Best Time to Build Reviews Isn’t During Busy Season. It’s Before.

March 24, 2026
Online reviews before busy season matter most. Build trust early, improve visibility, and influence customer decisions before they ever reach out. Timing your review strategy makes all the difference.
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How the LinkedIn Algorithm Actually Works (And What to Focus on Instead of Guessing)

March 20, 2026
The LinkedIn Algorithm isn’t random. It rewards attention, conversation, and consistency. Focus on strong hooks, clear formatting, and meaningful engagement to grow your reach strategically.
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November 26, 2014
Google Offers Mobile-Friendly Websites A Ranking Advantage

In an attempt to stop people from "gaming the system," Google has recently implemented a series of dramatic overhauls to the way websites are ranked in the company's search results […]

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November 2, 2014
I HAVE A FACEBOOK BUSINESS PAGE – NOW WHAT? PART 2

You have been very diligent in monitoring your Facebook Business Page. You have built your audience, followed the 50-30-20 Rule, and even encouraged engagement; but have not seen the results […]

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October 5, 2014
Give Your Open Rates a Boost with A/B Testing

If your business isn’t using email marketing, you will want to consider the benefits of email to extend your brand and help new customers learn about the services your organization provides. Email […]

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September 6, 2014
What the ALS Challenge Can Teach Us About Engagement Marketing

As of August 31, the ALS ice bucket challenge has raised more than $94 million --all in the matter of about a month. If you've got a social media page, […]

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September 2, 2014
I have a Facebook Business Page - now what?

You’ve created the page, but haven’t seen results.  Here are a few tips that will help you increase engagement and generate results. Facebook currently has over a billion monthly users, […]

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August 8, 2014
Master Certification with Constant Contact

Karen Leonard, Innovative Global Vision Achieves Master Certification with Constant Contact Macedonia/Northeast Ohio marketing expert demonstrates proven track record delivering measurable results  MACEDONIA, OH — 7/18/14 – Karen Leonard VP of Operations, […]

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