You are social now what

You have been very diligent in monitoring your Facebook Business Page. You have built your audience, followed the 50-30-20 Rule, and even encouraged engagement; but have not seen the results that you have desired. You might feel as if all your effort has been in vain, here are some reasons why it may be working better than you realize.

1. Increased brand awareness
Brand awareness is an essential part of marketing. Social media provides a low-cost solution that aids in your business maintaining “top of mind awareness”. People like to buy from names they can identify and trust. Some attributes of brand awareness include:
• Images- website, business card, letter head etc…
• Slogan/Tagline- keep it brief and catchy

2. Authority
With your strong brand awareness, you can become an authority in your industry. Social media has developed in to the new “word of mouth”, thus individuals will take to social media to express whether they had positive or negative experience with a company; their circle of influence will help obtain prospective customers who will want to “Like” your page for updates. As the number of users that are talking about you on Facebook grow, the more respected and influential your brand will appear to new users.

3. Repeat Exposure
Overall, increasing exposure is really the greatest aspect in using social media as marketing tool. Social media provides a non-stop opportunity to remind customers and potential customers of your total offering and the value your company will add to their lives.

In conclusion, stay diligent! Social media is embedded in our everyday lives. Social media when executed correctly, can lead more traffic on your website, and an increase customer base.

Karen Leonard
November 2, 2014

Get marketing tips & seminar notifications!

Get the latest update on digital marketing trends and upcoming seminar notifications straight to your inbox.

IGV Inc Logo - It's all about results!
Innovative Global Vision is a website design and digital marketing agency that specializes in WordPress website development, hosting, and digital marketing solutions…
Learn about us and our values
1410 Highland Rd. Suite 14
Macedonia, OH 44056
Phone: (330) 425-0922341 Talbot Street, Suite 319
London ON N6A 2R5
Phone: (416) 800-0657
Mon – Fri: 9:00am – 5:00pm
Sat – Sun: Closed
© 2022 Innovative Global Vision
  • Icon Linking to IGV Inc Facebook page
  • Icon Linking to IGV Inc Instagram Page
  • Icon Linking to IGV Inc Twitter Page
  • Icon Linking to IGV Inc RSS Feed
  • Icon Linking to IGV Inc LinkedIn Page