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Retargeting with Facebook Pixel
I was browsing one of my favorite online shops, and then I hop onto Instagram. Next thing I know, I see an Instagram ad for that exact store, sometimes even with the products was I viewing! I know this happened to you once before. The first few times this happened, I...
Top 5 Ways to Support A Small Business on Social Media
It is National small business week! This week is an excellent opportunity to connect with local small businesses or support fellow business owners. What can you do to support other small businesses? One way is to get social. Whether you are a fellow small business...
Social Media Landscape Has Changed: 3 Ways to Combat the Changes
The social media landscape has changed. Are you keeping pace? As social media platforms take control of their algorithms and users’ habits evolve, marketers need to adapt, or they miss out on growth. Old methods of Instagram growth (like that 2010 Instagram Hacks...
Facebook’s Outage: A Strong Reminder for Marketers
Facebook and Instagram went down on March 14 for nearly a day, due to server configuration troubles. Though many personal users were frantic about not being to see their daily dose of cat videos (who wouldn’t be), many small business owners also started to panic....
5 Website Design Features to Increase Conversion
Your website can be a powerful marketing employee. It can convert potential customers into leads and motivate visitors to act. But is your website doing its job? How is your website’s overall conversion rate? Conversion means getting your visitors to do what you want...
Why Did Google Plus Fail? Lessons Learned
The social network platform, Google+, shuts down this April. It never made it into the ranks of its counterparts, such as Instagram and Facebook. Recently, it had major issues with user information being exposed. Aside from the data leaks, a look into Google+ can help...
Top 5 Marketing Trends of 2019
The marketing world is constantly changing — with new technologies and tools, it is increasingly important to stay up-to-date on the latest info to ensure success for your business. With the new year right around the corner, here are some marketing trends to...
4 Reasons Why You Should Use Video in Your Marketing Strategy
Are you camera shy? Well, most people are, but it’s time to put that aside and add video to your monthly marketing strategy! We know that technology keeps updating and as soon as we think we have social media figured out, something new happens to throw us for a loop....
Google vs. Facebook Ads
Google and Facebook are two of the biggest names out there. Nowadays mostly everyone has a personal Facebook account, and Google has the answers to everything we need to know in life. But when it comes to advertising for your business, which one is more beneficial?...
Older Blog Articles
Don’t Be Last: How to Survive Google’s Mobile-First Indexing
Beginning July 1st of this year, Google is enabling mobile first indexing by default. Therefore, the search engine will look at your mobile site content first for indexing and ranking purposes. What does this mean? More importantly, what does this mean for your...
Google Maps Update: What You Should Know
On July 16, Google made some significant changes to its Google Maps Platform. The company condensed its 18 Google Maps services down to 3: Maps, Routes, and Places. It also implemented a pay-as-you-go billing system. These updates were designed to make it...
We Updated Our Website!
As a website design and marketing agency, we understand the positive impact a beautifully designed website can have on a company, which is why we decided to give ours a makeover. We wanted to create a website that better communicates our agency's mission of...
How to Master the Art of Content Creation
“Content is King.” You’ve probably heard this phrase used before countless times when it comes to developing marketing strategies. But why is content marketing so important? Content marketing focuses on the development of valuable and relevant content to...
Innovative Global Vision Supports Summit County Children Services for School Supplies
For Immediate Release Innovative Global Vision Supports Summit County Children Services for School Supplies Macedonia, OH—June 27, 2018—Innovative Global Vision (IGV), a full-service website design and digital marketing agency announces that they are supporting the...
Meet Our New Digital Marketing Intern!
Spotlight On: Brittany Roberts We would like to welcome our new Digital Marketing Intern, Brittany Roberts! Brittany is a Senior at Kent State University where she will graduate in May 2019. Here's our Q&A session so you can get to know her! 1. Where are you from?...
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