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Should I Redesign My Website?
One of the most popular questions we often hear from businesses we consult with about digital strategy is, “My web site is only 2 years old, why would I need to redesign my website again?” Before answering that question, I would like you to answer these questions,...
5 Digital Marketing Trends for 2020
With the new year on the horizon, what is your marketing plan? Small businesses get a head start with their marketing endeavors by anticipating digital marketing trends. Here are 5 trends for 2020 that will keep your business thriving and use the digital marketing...
Holiday Marketing Tips for Small Businesses
The holiday season is just around the corner, and with it comes a lot of shopping. Like the kind of shopping that could almost qualify as a competitive sport. Consumer spending during this year's holiday season is expected to increase as much as 4.8%, and e-commerce...
Firefox Third Party Blocking: How It Affects Your Business Website
In September, Firefox announced that it would block all third-party cookies and tracking by default. This means that any third-party scripts on a website would not be able to send information back to its source. In the simplest terms, this default protection would...
Facebook & Instagram Removing Like Counts: What You Can Do
Have you heard? Facebook and Instagram are currently looking into removing the like count on social media posts and pages. Since April of 2018, Facebook has tested this change in specific countries on Instagram and then on Facebook in the late summer. So, what does no...
10 Local SEO Stats You Need To Know
Local SEO gives your business the potential to dominate the local area search. See when someone conducts near me search, you're no longer competing with the thousands of companies around the country or even the world. Without local SEO, you may as well hang up a sign...
Retargeting with Facebook Pixel
I was browsing one of my favorite online shops, and then I hop onto Instagram. Next thing I know, I see an Instagram ad for that exact store, sometimes even with the products was I viewing! I know this happened to you once before. The first few times this happened, I...
Top 5 Ways to Support A Small Business on Social Media
It is National small business week! This week is an excellent opportunity to connect with local small businesses or support fellow business owners. What can you do to support other small businesses? One way is to get social. Whether you are a fellow small business...
Social Media Landscape Has Changed: 3 Ways to Combat the Changes
The social media landscape has changed. Are you keeping pace? As social media platforms take control of their algorithms and users’ habits evolve, marketers need to adapt, or they miss out on growth. Old methods of Instagram growth (like that 2010 Instagram Hacks...
Older Blog Articles
Google vs. Facebook Ads
Google and Facebook are two of the biggest names out there. Nowadays mostly everyone has a personal Facebook account, and Google has the answers to everything we need to know in life. But when it comes to advertising for your business, which one is more beneficial?...
The Pros & Cons of LinkedIn
On average, 25 million LinkedIn profiles are viewed every day by businesses looking for individuals who may be future candidates for job openings at their company. LinkedIn is an effective platform for Business to Business networking especially when recruiters are...
The Pros & Cons of Twitter Advertising
Twitter has over 300 million active monthly users and can be a great place to reach a large number of people. Twitter announced that advertising would be available back in 2010, but it wasn’t until 2013 that the advertising was open to everyone. While Twitter...
The Significance of Stars: How Ratings & Reviews Impact Your Business
Think about the last time you wanted to eat at a new restaurant or buy a product you’ve never bought before. Chances are, you looked at the reviews before deciding to dive into unfamiliar territory. Unsurprisingly, 93% of customers say that their buying decisions are...
Don’t Be Last: How to Survive Google’s Mobile-First Indexing
Beginning July 1st of this year, Google is enabling mobile first indexing by default. Therefore, the search engine will look at your mobile site content first for indexing and ranking purposes. What does this mean? More importantly, what does this mean for your...
Google Maps Update: What You Should Know
On July 16, Google made some significant changes to its Google Maps Platform. The company condensed its 18 Google Maps services down to 3: Maps, Routes, and Places. It also implemented a pay-as-you-go billing system. These updates were designed to make it...
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