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Our educational seminars are just that: educational. Not thinly-disguised sales pitches, but LEARN TO BE A PROFESSIONAL COMMUNICATOR NOT A SPAMMER workshops you can be confident to sponsor, and ones your members and guests will thank you for holding. We can speak on the hottest marketing topics and trends like: Email Marketing Social Media Event Marketing Running Local Deals Or let us know if you have custom presentation needs.
Our marketing-focused seminars are lead by a team of Digital Marketing Experts. They are also certified by Constant Contact as “Authorized Local Expert,” a title awarded to only a few “Solution Providers. Local Experts are authorized by Constant Contact to deliver our field-tested seminars because of their proven expertise, passion and commitment to working with Constant Contact in their local community.
Our marketing-focused seminars are lead by a team of Digital Marketing Experts. They are also certified by Constant Contact as “Authorized Local Expert,” a title awarded to only a few “Solution Providers. Local Experts are authorized by Constant Contact to deliver our field-tested seminars because of their proven expertise, passion and commitment to working with Constant Contact in their local community.
View Available Topics
Karen Leonard
Chief Marketing Strategist
Innovative Global Vision, Inc.
Innovative Global Vision, Inc.
Elizabeth Orley
Digital Marketing Director
Innovative Global Vision, Inc.
Innovative Global Vision, Inc.
WEBINARS & WORKSHOP TOPICS
View our available Webinar & Workshop Topics by Category. To learn more about each topic click each of the headings to expand and display further information
Social Media
Duration: 1 – 2 hours
The idea of getting your business online can often feel scary and even confusing. With so many moving parts, figuring out what to do and how to do it presents a unique challenge for time-starved small business owners. Don’t worry, once you understand how it all works together you can stop wasting time and focus on the things that actually benefit your business.
If you’re just getting started with online marketing or not seeing the results you’ve hoped for…this session is for you. You’ll learn the foundational elements that will help you get the word out about your business and you won’t need a marketing degree to do it!
In this session you’ll learn:
How people find you online
How to set yourself up for success
How to encourage new and repeat business
Duration: 1 – 2 hours
Canva is a powerful design tool. It makes it easy to create compelling email images and social media content or ads. Engaging visuals can increase conversion and bring your marketing efforts to life. If you are thinking about using Canva, just getting started, or looking to unlock more of its potential, this webinar has something for you!
During this live demo and webinar event, we will discuss how to:
Set Branding Assets
Customize Templates
Design a Social Media Post from Scratch
Implement Marketing Techniques When Creating Visuals
Share Your Work to Optimize Collaboration
This webinar offers all you need to get started on using Canva to design compelling content for social media and email!
Duration: 1 – 2 hours
As a small business, social media is overwhelming and often feels like you’re just spinning your wheels. You have to figure out where to be, how to be engaging, and how to get results—all with a limited amount of time and resources.
That’s why in this session we’ll provide a recipe for social media that saves time and gets results to grow your business. You’ll learn:
How to choose the right social networks for your business
The 15-minute social media plan
Getting started in the pay-to-play world of social media
Duration: 1 – 2 hours
Everyone told you to invest in digital marketing in 2021. The numbers are in. According to the American Marketing Association, digital marketing comprised 58% of the total marketing budget in 2021, an increase of 15.8% in one year. In 2022, that margin is expected to grow an additional 14.7%.
What does that mean for businesses?
Simply, you can’t afford to allocate that BIG of a budget to digital marketing unless you have a defined strategy to go with it. Digital marketing tools like email, social media, video marketing and others are only as effective as the strategy you put behind them.
New technology trends are wonderful and typically first adapters to change yield the rewards of their efforts.
The key, do things the right way for the right reasons.
In this webinar you are going to learn about marketing trends, but we want you to walk away with the right mindset to utilize them in your business.
By the end of this session, you’ll have the insight on:
Content Marketing
Advancements in AI
Voice Search
Strategy to make them all work together
This session is right for you if you are:
A marketing manager
A sales manager
C-Level executive
Join us! Learn about new ways to utilize technology for your business with our experts.
Walk away with a clear future for your digital marketing strategy in 2022.
Email Marketing
Duration: 1 – 2 hours
Did you know that email marketing is more likely to drive sales than social media marketing? But yet, it is one of the most overlooked marketing strategies. Compared to social media, email offers a higher delivery rate, conversion rate, and ROI.
This powerful webinar takes you step-by-step through the keys to effective email marketing:
What it really is (and isn’t)
What it can do for your business
And the five easy steps you must take to harness the power of the inbox!
Grow a healthy list
Create great content
Customize a beautiful, mobile-friendly template that matches your brand
How to get your emails opened
Tracking your results
From revealing why regular email doesn’t work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don’t!), this seminar will give you the keys to the most effective marketing you can do: email marketing. Join us!
This powerful webinar takes you step-by-step through the keys to effective email marketing:
What it really is (and isn’t)
What it can do for your business
And the five easy steps you must take to harness the power of the inbox!
Grow a healthy list
Create great content
Customize a beautiful, mobile-friendly template that matches your brand
How to get your emails opened
Tracking your results
From revealing why regular email doesn’t work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don’t!), this seminar will give you the keys to the most effective marketing you can do: email marketing. Join us!
Duration: 1 – 2 hours
Email marketing is only as effective as your least engaged subscriber. That’s why having an interested and qualified list of contacts that you can stay top of mind with, is vital to your business. Continuing to grow that list is just as important.
In our “30 Ways to Grow Your List” workshop, we will discuss various strategies to capture new contacts and to build relationships with your subscribers so you can see the real business results that you deserve.
Our workshop will cover:
Reasons why someone should join your list
How to ask people to join your list “face-to-face”
How to use social media to grow your list
How to grow your list on your website or blog
How to use print material to get people to sign up
How to use events to help grow your list
How to use incentives and giveaways to grow your list
Plus, you’ll have a chance to network with other attendees and grow your contact list, live during the workshop!
Duration: 1 – 2 hours
You may have heard that today’s consumers expect timely and relevant information from the businesses they choose to hear from. Segmentation is the first step toward sending that targeted, relevant content that gets results for your business.
Whether you’re not sure how to segment your list or you just want to learn more, join us in this impactful presentation, we’ll share strategies and tips that help you segment your list to send more relevant information to your subscribers. You’ll learn:
Basic strategies to segment your email list
How to get your subscribers to self-segment
How to use existing data & tools to send relevant information
Duration: 1 – 2 hours
If you’re a small business or work with them regularly, you know they thrive on bringing in sales from new and existing customers. Wouldn’t it be great if you could bring in those sales more frequently without having to spend a lot of time doing so? We’ll show you some simple ways to use automation to repeatedly reach customers with email marketing.
In this session, you’ll learn how to:
Increase email signups with dynamic forms
Engage new subscribers with a simple two-part automated series
Use click segmentation and automation to send more timely and relevant emails
Duration: 1 – 2 hours
Whether you are writing a welcome email, event invitation, promotion, or an automated series, it can feel daunting to sit down and write your next email.
You have a limited amount of time where you need to figure out what to write and how to write it so it drives results for your business. After all, your emails need to build relationships, inspire people, and encourage them to take action.
That’s why in this one-hour session we’ll share email writing tips that will save time and make your emails more effective. You’ll learn:
The different types of emails
A simple formula to write any email
More tips for writing successful emails
Duration: 1 – 2 hours
In the busy inbox, you have just a few milliseconds to convince someone to open your email.
Beyond the relationship you’ve been building with your contacts, your subject line must capture their attention and entice them to open and read your email.
In this two-hour presentation, we’ll provide tips and plenty of examples to get you writing subject lines that work. You’ll learn:
The basics of a good subject line
Trends for writing great subject lines
Tips for getting creative with your subject lines
Duration: 1 – 2 hours
We understand that kick-starting your email marketing strategy can be a daunting task. It takes all of the things that small businesses and non-profits don’t seem to have- time, effort and budget. That’s why Constant Contact is offering a workshop that it designed to assist you with finally taking the email marketing leap that you’ve wanted to make. Whether you are looking to finally commit to getting started with email marketing or you know there are some best practices you missed when starting out, we will get you off and running (or continuing to run) on the right foot!
In this presentation we’ll cover;
Why email marketing must be a part of your marketing strategy
The 7 elements to successful design
How to grow your email list
How to write your email
How to design your call to action
And much more!
Duration: 1 – 2 hours
As a small business, you have an advantage over larger businesses. You see and interact with your customers on a daily basis. These relationships with your customers, clients, or members allow you to create more personalized email marketing efforts that get great results. Personalization goes beyond just adding their name to your emails.
In this workshop, we’ll show you:
What it means to personalize your email campaigns
How to add simple personalization in your emails
How to personalize based on what you know about your subscribers
Duration: 1 – 2 hours
Everyone told you to invest in digital marketing in 2021. The numbers are in. According to the American Marketing Association, digital marketing comprised 58% of the total marketing budget in 2021, an increase of 15.8% in one year. In 2022, that margin is expected to grow an additional 14.7%.
What does that mean for businesses?
Simply, you can’t afford to allocate that BIG of a budget to digital marketing unless you have a defined strategy to go with it. Digital marketing tools like email, social media, video marketing and others are only as effective as the strategy you put behind them.
New technology trends are wonderful and typically first adapters to change yield the rewards of their efforts.
The key, do things the right way for the right reasons.
In this webinar you are going to learn about marketing trends, but we want you to walk away with the right mindset to utilize them in your business.
By the end of this session, you’ll have the insight on:
Content Marketing
Advancements in AI
Voice Search
Strategy to make them all work together
This session is right for you if you are:
A marketing manager
A sales manager
C-Level executive
Join us! Learn about new ways to utilize technology for your business with our experts.
Walk away with a clear future for your digital marketing strategy in 2022.
Duration: 1 – 2 hours
The idea of getting your business online can often feel scary and even confusing. With so many moving parts, figuring out what to do and how to do it presents a unique challenge for time-starved small business owners. Don’t worry, once you understand how it all works together you can stop wasting time and focus on the things that actually benefit your business.
If you’re just getting started with online marketing or not seeing the results you’ve hoped for…this session is for you. You’ll learn the foundational elements that will help you get the word out about your business and you won’t need a marketing degree to do it!
In this session you’ll learn:
How people find you online
How to set yourself up for success
How to encourage new and repeat business
Duration: 1 – 2 hours
Canva is a powerful design tool. It makes it easy to create compelling email images and social media content or ads. Engaging visuals can increase conversion and bring your marketing efforts to life. If you are thinking about using Canva, just getting started, or looking to unlock more of its potential, this webinar has something for you!
During this live demo and webinar event, we will discuss how to:
Set Branding Assets
Customize Templates
Design a Social Media Post from Scratch
Implement Marketing Techniques When Creating Visuals
Share Your Work to Optimize Collaboration
This webinar offers all you need to get started on using Canva to design compelling content for social media and email!
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