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Should Businesses Be Worried About a Lawsuit for Website Accessibility?
Karen Leonard | June 30, 2022
American businesses received 265,000 website accessibility demand letters in 2021 for violations of accessibility standards. In many cases, if the problems are not solved, it can lead to costly website accessibility lawsuits. Learn more about how to avoid this fate on our website.
Read Full ArticleVideo Best Practices in Marketing and Advertising
Karen Leonard | June 27, 2022
Best Practices for Videos Online are really important today. It’s no secret that the last two years have changed our lives. What many have not realized is how our media consumption habits have changed. As audiences change, so must the industry. One of the most evolved industries is in video marketing.
In the last two years, online video watch time...
Read Full ArticleGA4 and Your Digital Data
Karen Leonard | June 3, 2022
As a response to the way that Google collects and stores personal website data. Privacy laws in Europe and those that have passed at the State level have changed the way that marketers and advertisers approach targeting audiences. Google developed GA4 to accommodate the changes required and your digital footprint is affected on many levels.
Read Full Article