Marketing-focused Seminars to grow your business
Our marketing-based seminars and webinar series are led by a team of Digital Marketing Experts. We are dedicated to educating small to medium-sized businesses, nonprofits and organizations on how to achieve success through email, social media marketing, reputation management, search engine optimization, web hosting, and WordPress maintenance. Take advantage of our expertise to help grow your small business or nonprofit. Because you are passionate about what you do, we help drive the results you deserve.
Marketing-focused Seminars to grow your business
Our marketing-based seminars and webinar series are led by a team of Digital Marketing Experts. We are dedicated to educating small to medium-sized businesses, nonprofits and organizations on how to achieve success through email, social media marketing, reputation management, search engine optimization, web hosting, and WordPress maintenance. Take advantage of our expertise to help grow your small business or nonprofit. Because you are passionate about what you do, we help drive the results you deserve.
Combining e-mail and social media can result in:
%
More Customer Engagement
%
More New Customers
%
More Business Referrals
Interested in attending our events? click on the button below to register
Sounds Like Valuable Information For You, Your Staff, Chamber, or Business Networking Group Members?
WEBINARS & WORKSHOP TOPICS
A Simple Recipe for Social Media Success
Duration: 1 – 2 hours
As a small business, social media is overwhelming and often feels like you’re just spinning your wheels. You have to figure out where to be, how to be engaging, and how to get results—all with a limited amount of time and resources.
That’s why in this session we’ll provide a recipe for social media that saves time and gets results to grow your business. You’ll learn:
- How to choose the right social networks for your business
- The 15-minute social media plan
- Getting started in the pay-to-play world of social media
Drive New Business With Google Search Ads
Duration: 1 – 2 hours
For many, the thought of creating Google Search ads can feel overwhelming. Maybe you’re not sure how they work and you don’t want to waste money trying to figure them out.
But what if you could ease that sense of overwhelm by knowing how to create Google Search Ads that cost-effectively drive the right traffic to your website?
That’s what we’ll show you in this engaging presentation. We’ll discuss how to create Google Search Ads designed to grow your business. You’ll learn:
- What Google Search Ads are and how they work
- How to create, maintain, and manage Google Search Ads
- Tips and strategies for getting great results
Power of the Inbox
Duration: 1 – 2 hours
What is the first impression you give when they see you in their email inbox?And when they see you there, what do they do?This powerful seminar takes you step-by-step through the keys to effective email marketing:
- What it really is (and isn’t)
- What it can do for your business
- And the five easy steps you must take to harness the power of the inbox!
- Grow a healthy list
- Create great content
- Customize a beautiful, mobile-friendly template that matches your brand
- How to get your emails opened
- Tracking your results
From revealing why regular email doesn’t work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don’t!), this seminar will give you the keys to the most effective marketing you can do: email marketing. Join us!
30 Ways to Grow your Email List
Duration: 1 – 2 hours
Email marketing is only as effective as your least engaged subscriber. That’s why having an interested and qualified list of contacts that you can stay top of mind with, is vital to your business. Continuing to grow that list is just as important.
In our “30 Ways to Grow Your List” workshop, we will discuss various strategies to capture new contacts and to build relationships with your subscribers so you can see the real business results that you deserve.
Our workshop will cover:
- Reasons why someone should join your list
- How to ask people to join your list “face-to-face”
- How to use social media to grow your list
- How to grow your list on your website or blog
- How to use print material to get people to sign up
- How to use events to help grow your list
- How to use incentives and giveaways to grow your list
Plus, you’ll have a chance to network with other attendees and grow your contact list, live during the workshop!
How to Segment Your List to Get Better Email Marketing Results
Duration: 1 – 2 hours
You may have heard that today’s consumers expect timely and relevant information from the businesses they choose to hear from. Segmentation is the first step toward sending that targeted, relevant content that gets results for your business.
Whether you’re not sure how to segment your list or you just want to learn more, join us in this impactful presentation, we’ll share strategies and tips that help you segment your list to send more relevant information to your subscribers. You’ll learn:
- Basic strategies to segment your email list
- How to get your subscribers to self-segment
- How to use existing data & tools to send relevant information
Get More Opens with Great Subject Lines
Duration: 1 – 2 hours
In the busy inbox, you have just a few milliseconds to convince someone to open your email.
Beyond the relationship you’ve been building with your contacts, your subject line must capture their attention and entice them to open and read your email.
In this two-hour presentation, we’ll provide tips and plenty of examples to get you writing subject lines that work. You’ll learn:
- The basics of a good subject line
- Trends for writing great subject lines
- Tips for getting creative with your subject lines
Get New & Repeat Business on Autopilot with Email Marketing
Duration: 1 – 2 hours
If you’re a small business or work with them regularly, you know they thrive on bringing in sales from new and existing customers. Wouldn’t it be great if you could bring in those sales more frequently without having to spend a lot of time doing so? We’ll show you some simple ways to use automation to repeatedly reach customers with email marketing.
In this session, you’ll learn how to:
- Increase email signups with dynamic forms
- Engage new subscribers with a simple two-part automated series
- Use click segmentation and automation to send more timely and relevant emails
2020 Digital Marketing Trends for Small Businesses & Non-Profits
Duration: 1 – 2 hours
Digital marketing is changing thanks to widespread ownership of smartphones, ever-increasing data and video streaming, combined with a cultural desire for digestible and personalized content. Do you know which trends will impact YOUR organization in 2020? How can you jump on some of these trends to get an edge on your competition? You’re about to find out…
By the end of this session, you’ll have the insight on:
- Interactive Content
- Voice Search
- Video
- Personalization
- Accessibility
- Automation
- Getting Personal
Join us as we explore the top trends in digital marketing that we believe small businesses should be paying attention to in 2020. We’ll explore each trend and provide some simple ideas for incorporating them into your overall marketing strategy.
Making Sense of Online Marketing: A Simple Checklist for Success
Duration: 1 – 2 hours
The idea of getting your business online can often feel scary and even confusing. With so many moving parts, figuring out what to do and how to do it presents a unique challenge for time-starved small business owners. Don’t worry, once you understand how it all works together you can stop wasting time and focus on the things that actually benefit your business.
If you’re just getting started with online marketing or not seeing the results you’ve hoped for…this session is for you. You’ll learn the foundational elements that will help you get the word out about your business and you won’t need a marketing degree to do it!
In this session you’ll learn:
- How people find you online
- How to set yourself up for success
- How to encourage new and repeat business
How to Write Effective Marketing Emails for Any Situation
Duration: 1 – 2 hours
Whether you are writing a welcome email, event invitation, promotion, or an automated series, it can feel daunting to sit down and write your next email.
You have a limited amount of time where you need to figure out what to write and how to write it so it drives results for your business. After all, your emails need to build relationships, inspire people, and encourage them to take action.
That’s why in this one-hour session we’ll share email writing tips that will save time and make your emails more effective. You’ll learn:
- The different types of emails
- A simple formula to write any email
- More tips for writing successful emails
Email Marketing Quickstart
Duration: 1 – 2 hours
We understand that kick-starting your email marketing strategy can be a daunting task. It takes all of the things that small businesses and non-profits don’t seem to have- time, effort and budget. That’s why Constant Contact is offering a workshop that it designed to assist you with finally taking the email marketing leap that you’ve wanted to make. Whether you are looking to finally commit to getting started with email marketing or you know there are some best practices you missed when starting out, we will get you off and running (or continuing to run) on the right foot!
In this presentation we’ll cover;
- Why email marketing must be a part of your marketing strategy
- The 7 elements to successful design
- How to grow your email list
- How to write your email
- How to design your call to action
- And much more!
Drive More Business with Local Search (SEO) and Reputation Management
Duration: 1 – 2 hours
Do you ever search for something on your phone? Everyone does! With the rise and updates of mobile, searches are increasing because we can access answers so quickly. Due to the frequency of searches, people want to find what they are looking for immediately. This is why small updates truly lead to you receiving the business you desire and show up as the RIGHT RESULT. This simple, yet powerful tactic of SEO is one that most businesses, big or small, are not using to its full potential. AND- it’s costing them money. Local search is essential to your business because that’s how you attract more customers, and how new customers can find you.
- How to get listed so as to increase website traffic, foot traffic and phone calls
- Enhance their listing to increase conversion
- How to build and respond to reviews
Join us to start leveraging your local search!
Optimize Your Website For More Leads
Duration: 1 – 2 hours
How many leads are you getting from your website each month? It may be time for an audit! Is your website scaring potential business away? Is it hindering you from showing up on the first page of Google? A website audit is the best way to identify and fix the source for the problem. In this presentation, we will uncover some reasons why your website may not be generating leads as it should. We will also share steps you can take immediately to correct the problem.
Attendees of this presentation will learn how to:
- Establish welcoming design principles to their current sites
- Evaluate what content is necessary
- Utilize conversion for their site
- Appeal to user searches and SEO
- Control their site
This presentation is ideal for people who are in business and looking to ramp up their websites so that it can start working for them.
Create More Personalized Email Messages
Duration: 1 – 2 hours
As a small business, you have an advantage over larger businesses. You see and interact with your customers on a daily basis. These relationships with your customers, clients, or members allow you to create more personalized email marketing efforts that get great results. Personalization goes beyond just adding their name to your emails.
In this workshop, we’ll show you:
- What it means to personalize your email campaigns
- How to add simple personalization in your emails
- How to personalize based on what you know about your subscribers
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