330-425-0922

5 Trends To Rev-up Your Marketing Efforts In 2016

When it comes to your marketing strategy for 2016, you’ll want to continue the things that have been working well for you, as well as rethink what wasn’t so successful.Trends Fashion Marketing Contemporary Trending Concept

Savvy marketers are also anxious to see what is new and trending in the marketing world. Whether its new tools, techniques or platforms, there is something new each year, so let’s take a look and see what you might want to try in the year ahead.

1. Increased Automation

As marketing campaigns become more complex and time-consuming, smart marketers will make use of powerful automation tools that allow them to manage their social media, blogs and email campaigns easily.

2. It Will Be All About Mobile

Mobile will become the primary way marketers engage with customers. This will affect relationship building, creating increased connections. Increased connection will lead to increased brand loyalty. It’s not about the quick sale. People are in it for the long haul, and with a large portion of engagement taking place on mobile devices, it’s more important than ever to gear content, ads, communications and more with this in mind.

3. Changes In Search

It’s important to change the way you think about SEO. While most people are steering clear of bad SEO practices such as keyword stuffing and low-quality backlinks, many are still not understanding how important high quality content is, and that you simply can’t rush to the top of the rankings any more. Good SEO is more than keywords. It’s showing search engines that your content is more valuable than your competitor. A fast, responsive website rich in quality written content and eye-catching graphics is a good start. Adding video is even better.

4. Don’t Neglect Video

Whether you use YouTube or Vine, stream live on apps like Periscope or engage your audience in a fun way with Snapchat, video is one of the best ways to reach out, let your audience get to know you and build trust.

5. Is It Time To Revamp Your Site?

If you haven’t redesigned your site in a few years, it’s probably time. It’s recommended that you redesign your website every one to two years to keep your customers happy, attract new visitors and keep it compatible with the latest technology and trends.

Keep these things in mind as you develop your marketing strategy for the upcoming year. Remember that things are always changing, but some remain the same. So stay on top of trends, but always keep your customer in mind.

Author
Karen Leonard
Date
January 26, 2016
Category

Get marketing tips & seminar notifications!

Get the latest update on digital marketing trends and upcoming seminar notifications straight to your inbox.

IGV Inc Logo - It's all about results!
Innovative Global Vision is a website design and digital marketing agency that specializes in WordPress website development, hosting, and digital marketing solutions…
Learn about us and our values
1410 Highland Rd. Suite 14
Macedonia, OH 44056
Phone: (330) 425-0922341 Talbot Street, Suite 319
London ON N6A 2R5
Phone: (416) 800-0657
Mon – Fri: 9:00am – 5:00pm
Sat – Sun: Closed
© 2022 Innovative Global Vision
  • Icon Linking to IGV Inc Facebook page
  • Icon Linking to IGV Inc Instagram Page
  • Icon Linking to IGV Inc Twitter Page
  • Icon Linking to IGV Inc RSS Feed
  • Icon Linking to IGV Inc LinkedIn Page