When it comes to your marketing strategy for 2016, you’ll want to continue the things that have been working well for you, as well as rethink what wasn’t so successful.
Savvy marketers are also anxious to see what is new and trending in the marketing world. Whether its new tools, techniques or platforms, there is something new each year, so let’s take a look and see what you might want to try in the year ahead.
As marketing campaigns become more complex and time-consuming, smart marketers will make use of powerful automation tools that allow them to manage their social media, blogs and email campaigns easily.
Mobile will become the primary way marketers engage with customers. This will affect relationship building, creating increased connections. Increased connection will lead to increased brand loyalty. It’s not about the quick sale. People are in it for the long haul, and with a large portion of engagement taking place on mobile devices, it’s more important than ever to gear content, ads, communications and more with this in mind.
It’s important to change the way you think about SEO. While most people are steering clear of bad SEO practices such as keyword stuffing and low-quality backlinks, many are still not understanding how important high quality content is, and that you simply can’t rush to the top of the rankings any more. Good SEO is more than keywords. It’s showing search engines that your content is more valuable than your competitor. A fast, responsive website rich in quality written content and eye-catching graphics is a good start. Adding video is even better.
Whether you use YouTube or Vine, stream live on apps like Periscope or engage your audience in a fun way with Snapchat, video is one of the best ways to reach out, let your audience get to know you and build trust.
If you haven’t redesigned your site in a few years, it’s probably time. It’s recommended that you redesign your website every one to two years to keep your customers happy, attract new visitors and keep it compatible with the latest technology and trends.
Keep these things in mind as you develop your marketing strategy for the upcoming year. Remember that things are always changing, but some remain the same. So stay on top of trends, but always keep your customer in mind.