AI for Writing Blogs

Robot in work office typing at a laptop, white IGV logo bottom right corner

Google Doesn’t Like AI! 

Today, originality and updated information are what sets your blog apart from AI generated content. AI falls short of creative accuracy by recycling outdated information. Use your intelligent human brain to add something new to the conversation. When artificial intelligence writes, it uses content from the preexisting pool of information. Tools like ChatGPT by OpenAI have skyrocketed in popularity this year. It’s so popular that website traffic has made it inaccessible. 

Screencapture of ChatGPT home screen that displays “ChatGPT is at capacity right now” This new tech trend has some writers worried about losing their jobs to blog writing robots. This is a reasonable fear considering the abilities of AI. But rest assured is less and less threatening the more we examine AI’s shortcomings. The fact of the matter is that Google doesn’t like AI generated content. Furthermore, automatically generated content is against Googles webmaster guidelines. If your posts are only restating others, they become redundant. Thus, they are unlikely to make it anywhere near the top of the search results.  

Is AI Plagiarism? 

AI generating text isn’t a completely new concept. 77% of the devices we use on a regular basis have some form of artificial intelligence. Tools like Grammarly or Google docs that suggest edits to your own writing have long existed. Besides these editing tools, the use of AI in an academic setting is now considered to be plagiarism. Catching this form of plagiarism can be difficult. This is because instead of one source, random pieces from several sources are being used. To be technical, anything you didn’t write but you are passing off as your own, is plagiarism. Many AI platforms claim that their content is not plagiarism- but it’s not original either. Reusing already published content won’t do your blog any justice, for users or SEO.  

How to Use AI as a Writing Tool 

Artificial Intelligence is an incredible technological innovation. Of course, it can be helpful for writers and web developers. Using AI can increase work productivity by 40%. Good content can start with AI generated text, but it cannot finish a well written piece for you. For example, AI tools can help you to get a basic grasp of a concept, or to see what information is already available. From this information, you can produce an unfinished outline. The information still needs examining for accuracy and credibility by a human. Further research is also needed. Not to mention it will need revival with a human prose style. In essence artificial intelligence regurgitates search results to create content for you. Whoever wrote it first gets the credit and shows up first in search results. So, by taking AI generated text without a grain of salt you’re sabotaging SEO.

You can incorporate AI into your writing, by collaborating with it. Remember that AI is not an all-inclusive substitution for content written by humans. Your generated text will need edits. For instance, fact checking more information, research, sources, keywords, and an original voice. Lest we forget the most important edits to add—your own ideas! Another tip is to use your own research in the prompt in hopes AI can generate something specific. 

The Do’s and Don’ts of using AI for content writing.

Here are some of the quick tips we have for when to use AI for content and when to avoid it.

Do use AI generated text to:  

  • Explore what information and content already exists.  
  • Get a summary of your topic.  
  • Move past the first sentence writer’s block.  
  • Compare with your own writing.  

Don’t use AI generated text to:  

  • Write entire blog posts.  
  • Fact –check.  
  • Create original content.  
  • Add your own ideas, opinion or thoughts.  
  • Produce content with a brand specific style or voice.  

Pros and Cons of AI for Writing Blog Content:  

To reiterate, artificial intelligence can be a useful tool to add to your skillset. Although, we need to be aware of its flaws to avoid creating garbage content for Google to sort through. Here are some pros and cons of using AI for writing blog content.  


  • Writes content fast  
  • Uses important general information  
  • Writes in short and easy to read sentences  
  • Can help with brainstorming headlines  
  • Can be used to paraphrase research  


  • Does not consider SEO  
  • It is unoriginal content  
  • AI Generated content is not complete  
  • Not favorable by the Google algorithm  
  • Does not consider voice or style guidelines  
  • Information produced can be incorrect   
  • Traffic can make platforms unusable  

Final Thoughts:  

A world bountiful with Artificial Intelligence has only just begun. By the end of 2030, the global GDP is estimated to grow by $15.7 trillion because of AI.  It is wise to be aware of these tools and how to best use them. The key word here being use– not rely. In the same way, you cannot rely on another human to express your ideas with perfect accuracy. You cannot rely on artificial intelligence to produce accurate information or original content. AI generated text is useful as a starting point or cross reference for blog writing. It is most useful to keep in mind what’s already out there and what do you want to add to it. Remember, by publishing original content you are appealing to Google and your audience.  

Need help with web development, digital marketing or blog content? Contact us! Creating and cultivating your company’s online presence is our niche. We write original, accurate content that considers your brand, style utilizing SEO. We also provide plenty of free digital marketing advice here on our blog.  

 infographic of the Pros and Cons of AI Blog Writing, list shown is the same as in the blog article.

Additional Reading: 

The AI Search Battle: Google vs Microsoft 

4 SEO Tips to Drive Traffic in 2021 

Article by: 

Mars Saskia Katrina Verbeek 

Mars Verbeek
February 21, 2023

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