When creating a brand, having a strong online presence is crucial. Social media stands out as one of the dominant methods for establishing this presence. But, to truly capitalize on your audience, it’s essential to drive more traffic to your website from social media. While few businesses operate solely on social platforms, most brands rely on their websites for comprehensive information, online shopping, and other functionalities. Transitioning your social media success into significant website traffic might be challenging, but it’s pivotal to bolster your business. Here’s how you can effectively channel traffic from your social platforms to your website.
To drive traffic from your social media to your website, you must have a social media following in the first place. While we are not going to go over all the ways you can get a following in this blog post, one way to attract people to your social media accounts is to ensure that your social media accounts look professional. The best way to exude professionalism is to have consistent branding on your social media platforms. This branding includes brand colors, logos, and posting style. Do your social media pages look like they are being run by a team of professionals or someone who downloaded the app yesterday? People who come across well-thought-out social media accounts are likelier to stick around to see what you have to sell.
Now that your social media accounts look up to par, it’s time to create a social media strategy. A social media strategy is a plan that goes over how you will run your social media accounts. This includes the goals, tactics, schedules, and analysis after completing everything. Social Media accounts with a strategy will be more professional than an account that posts randomly and sporadically. Having a strategy gives the viewer something to expect and to look forward to. If you have a social media account that only posts occasionally, consumers will forget about your account and not remember specifics about your brand. By posting regularly, you keep your brand top of mind for consumers.
Social media is more than just showing off your page to your consumers; it’s also about interacting with others on your platforms. One way to get website conversions is to get your content shared on other people’s social media platforms. The best way to do this is to get your followers to repost your content. There are several ways to do this, such as giveaways and shoutouts. For example, run a contest for your brand where if your followers share the brand’s most recent social media post, you will enter them in a drawing for free merchandise.
Another way to get your content onto other people’s social media accounts is to use social media influencers to share it on their platforms. The advantage of using this method is that influencers have large audiences, which will drive more traffic to your social media accounts and your website. The downside to this method is that it costs a lot of money to use influencers, so if you are on a tight budget, this might not be the right move.
Once you get people to your social media profiles, ensure the link to your website is easy to find. This process might sound simple, but having a link that is not obvious to the user can turn many people away. The best way to do this is to have the link in the biography of your profile or through a link aggregator in your profile like Linktree or Beacons. Putting it anywhere else will have less success.
Displaying the link to your website doesn’t matter if the users don’t click on it. There needs to be a clear call to action, or in other words, a reason for people who are viewing your site to click on the link. A brand often does a great job using social media to market its product, only for it to be difficult for the consumer to buy the product. The best way to get people to your website is by emphasizing it in your social media posts. Either on the post itself or in the description of the post. When a clear call to action is presented, such as “Click the link in the bio to go to the merch store!” more people will visit your website.
While most people want to talk about how to get more social media followers, we must remember the website that your business is based on. People assume that if you have a social media following, it will automatically translate to website views. It is important to ensure you actively bring people to your website and not solely rely on your social media account.
Want to expand your marketing strategy beyond your social platforms? Contact IGV to get started on your digital marketing journey!