Innovative Marketing Tips

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Should My Website Have a Chatbot?

September 30, 2024
Have you ever noticed a chatbot popping up while browsing a website, offering help or answering questions? You likely have! Chatbots have quickly become a popular feature in online customer service and user engagement.
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Innovative Ideas for Smarter, More Effective Marketing

Should I Let AI Build My Website? What Business Owners Need to Know

February 24, 2026
AI can build your website, but it can’t manage it. Learn the risks, limitations, and why professional oversight is essential to protect your leads, performance, and long-term business growth online.
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How to Build and Monitor Google Reviews for Your Business

February 15, 2026
Strong Google reviews do not happen by accident. They are built through consistent systems, clear communication, and follow-through. Businesses that treat reviews as part of operations — not an afterthought […]
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How to Structure a Homepage That Converts in 2026

January 31, 2026
Homepage structure has become a defining factor in website performance. As user expectations evolve, clarity, trust, and flow now matter more than visuals alone. In this post, we explore how high-converting homepages are built in 2026 and which structural elements truly drive action.
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Top 5 Website Mistakes That Kill Conversions

January 30, 2026
Driving traffic means nothing if visitors don’t convert. Learn the most common website conversion mistakes, and how to fix them fast.
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The Significance of Stars: How Ratings & Reviews Shape Customer Decisions

January 26, 2026
Star ratings seem simple. But to potential customers, they signal risk. Before reading a single word, customers notice your overall rating. That number influences whether they keep researching — or […]
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Why Online Reviews Matter — And How to Respond Strategically

January 5, 2026
  Online reviews influence decisions long before a customer contacts your business. They shape trust. They shape expectations. They shape visibility. Whether you actively manage them or not, your reviews […]
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March 5, 2018
Level Up with WordPress Maintenance

Websites are essential to almost every businesses success in the technology-filled world that we live in. They are the main marketing tool for businesses because never turn off and are […]

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February 26, 2018
Push Notifications That Will Accommodate, Not Annoy Your Visitors

We are all familiar with this pop-up every time we download a new app on our phones. And more likely than not, we hit “OK” just to make the message […]

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January 29, 2018
Facebook: The Business Algorithm Change

As many of you know, Facebook founder, Mark Zuckerberg, announced a change mid-January that can affect the way we digitally market our brands. Needless to say, this change in the […]

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January 25, 2018
How Social Media Affects Business

Social networking revolves around a continuous conversation you have with your customers. It is a platform for you to continue to provide your customers with valuable content as well as […]

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January 2, 2018
Meet Our New Digital Marketing Intern!

Spotlight On: Jasmine Jenkins We would like to welcome our new Digital Marketing Intern, Jasmine Jenkins! Jasmine is a sophomore at Kent State University. Here’s a little Q&A session so […]

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December 29, 2017
Start the Year Right, Audit your Site

Here we are – 2018. It’s time for new beginnings, new strategies and the creation of new impressions that will last. When people conduct a search, your website is the […]

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