May 28, 2024

Google has recently announced that it will be removing the chat and call history features from Google Business Profiles. This decision is part of their ongoing efforts to streamline their services and improve overall user experience.

Innovative Ideas for Smarter, More Effective Marketing

How to Effectively Handle and Remove Google Reviews

January 5, 2026

Google Reviews shape how customers find, trust, and choose your business. While you can’t delete reviews at will, you do have options. Learn when Google will remove a review, when responding matters more, and how smart review management can turn feedback into a growth advantage.

Marketing Trends for 2026 Every Business Should Know

December 5, 2025

Digital marketing is constantly evolving, and staying ahead means understanding the latest trends, social media strategies, and content marketing techniques that help brands engage audiences and achieve measurable growth.

Is Link Building Still Relevant to SEO?

May 13, 2025

Link building has long been viewed as a cornerstone of SEO strategy. For years, marketers have relied on backlinks to signal authority and relevance to search engines. In this post, we’ll break down the current role of link building, how its importance has shifted over time, and which best practices are still effective today.

Why Local SEO Is Essential for Small Businesses

May 13, 2025

Local SEO (Search Engine Optimization) is a vital digital marketing strategy for small businesses that want to connect with customers in their area. As more consumers turn to search engines to find nearby products, services, and solutions, appearing in local search results has become critical for growth and visibility.

How to Perform A/B Testing with Email Marketing

April 24, 2025

Email marketing is one of the most effective digital marketing channels, but sending out emails without understanding what works best can lead to missed opportunities.

7 Effective Strategies to Collect Email Addresses for Email Marketing

April 24, 2025

Email marketing remains one of the most powerful ways to connect with potential and existing customers. However, knowing how to collect email addresses for email marketing is key to building a high-quality list.

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December 29, 2017

Start the Year Right, Audit your Site

Author: Karen Leonard

Here we are – 2018. It’s time for new beginnings, new strategies and the creation of new impressions that will last. When people conduct a search, your website is the […]

November 27, 2017

Digital Marketing Trends for 2018

Author: Karen Leonard

With the New Year quickly approaching, it’s time to consider new beginnings. Clean out your inbox, filter through the unused apps and really decide what you want to see on […]

June 5, 2017

Why Online Reviews Are Important To Businesses And How To Respond

Author: Karen Leonard

Do you know what your customers are saying about you online? If not, it’s time to Google your business and check. Online reviews on platforms like Google, Yelp and […]

April 4, 2017

Is Your Website Unsafe? What You Need to Know about Google’s Latest SSL Certificate Update

Author: Karen Leonard

Google has made a significant update for Chrome users. It now requires websites to have an SSL certificate to be marked as secure. This update is important for ALL websites […]

March 7, 2017

How to Use Facebook And Instagram Lead Ads to Grow Your Business

Author: Karen Leonard

It’s no secret today that people practically live on their mobile devices. The average person in the US spends three hours a day (give or take) on their phone, and […]

February 14, 2017

9 Tips for Choosing the Right Domain Name

Author: Karen Leonard

When you’re creating a website, choosing your domain name can feel really stressful. You want something that accurately represents you, your business, your industry/niche or all of the above. After […]