Innovative Marketing Tips

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The Significance of Stars: How Ratings & Reviews Shape Customer Decisions

January 26, 2026
Star ratings seem simple. But to potential customers, they signal risk. Before reading a single word, customers notice your overall rating. That number influences whether they keep researching — or […]
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Innovative Ideas for Smarter, More Effective Marketing

Why Your Competitors Keep Showing Up Before You Online

October 14, 2026
Why do competitors keep appearing ahead of you online? Strong search visibility takes more than a well-maintained website. Learn how helpful content, accurate business information, customer reviews, and ongoing improvements make your business easier to find, understand, and trust when customers search.
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Who Is Looking After Your WordPress Website?

October 14, 2026
Who’s looking after your website? Reliable WordPress website care means more than automatic updates. Learn what to check from backups and security to performance and support, and why having someone responsible helps keep your site working properly, up to date, and ready to support your business goals.
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Your Website May Not Be Broken, But It Could Still Be Costing You Business

September 16, 2026
An outdated business website can still load, function, and look acceptable while quietly costing you leads. Learn how to spot aging content, poor mobile usability, maintenance issues, and hosting problems and decide whether your site needs updates, targeted improvements, or a full redesign today.
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Why Working Harder Doesn’t Always Create More Growth

September 16, 2026
Working harder doesn’t always lead to better results. Learn how small business website growth depends on more than traffic and how stronger search visibility, clearer messaging, and a better website experience can help turn more visitors into real opportunities.
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The Business Owner’s Guide: Preparing for a Strong Fourth Quarter

August 28, 2026
Preparing for a strong fourth quarter starts well before October. Use Q3 to strengthen your website, improve search visibility, plan email campaigns, review past results, and build a coordinated marketing strategy that positions your business for a successful year-end.
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Is Your Website Helping Your Business Grow? Here’s How to Tell

August 27, 2026
For many businesses, a website is one of the most valuable marketing assets they own. It’s available around the clock, answers questions for potential customers, and often determines whether someone […]
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August 28, 2019
10 Local SEO Stats You Need To Know

Local SEO gives your business the potential to dominate the local area search. See when someone conducts near me search, you’re no longer competing with the thousands of companies around […]

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July 12, 2019
Retargeting with Facebook Pixel

I was browsing one of my favorite online shops, and then I hop onto Instagram. Next thing I know, I see an Instagram ad for that exact store, sometimes even […]

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April 26, 2019
Social Media Landscape Has Changed: 3 Ways to Combat the Changes

The social media landscape has changed. Are you keeping pace? As social media platforms take control of their algorithms and users’ habits evolve, marketers need to adapt, or they miss […]

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March 29, 2019
Facebook’s Outage: A Strong Reminder for Marketers

Facebook and Instagram went down on March 14 for nearly a day, due to server configuration troubles. Though many personal users were frantic about not being to see their daily […]

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March 4, 2019
5 Website Design Features to Increase Conversion

Your website can be a powerful marketing employee. It can convert potential customers into leads and motivate visitors to act. But is your website doing its job? How is your […]

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January 28, 2019
Why Did Google Plus Fail? Lessons Learned

The social network platform, Google+, shuts down this April. It never made it into the ranks of its counterparts, such as Instagram and Facebook. Recently, it had major issues with […]

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