January 1, 2025

Do you have a business with multiple locations and find it challenging to achieve effective local SEO results? You're not alone. Managing local SEO for multiple branches presents unique challenges, such as keeping your business visible in each local search while maintaining consistency across the board

Innovative Ideas for Smarter, More Effective Marketing

Why Most Trade Business Websites Don’t Generate Leads and How to Fix It

April 29, 2026

Is your trade business website not generating leads? The issue isn’t more traffic, it’s structure. Learn how clear messaging, search alignment, trust, and simple actions can turn your website into a consistent lead-generating system.

Your Website Is a Business Asset, Are You Treating It Like One?

March 26, 2026

Your website isn’t just a brochure; it’s a business asset. Learn how website hosting and maintenance impact risk, performance, and growth through structured oversight and proactive management.

The Best Time to Build Reviews Isn’t During Busy Season. It’s Before.

March 24, 2026

Online reviews before busy season matter most. Build trust early, improve visibility, and influence customer decisions before they ever reach out. Timing your review strategy makes all the difference.

How the LinkedIn Algorithm Actually Works (And What to Focus on Instead of Guessing)

March 20, 2026

The LinkedIn Algorithm isn’t random. It rewards attention, conversation, and consistency. Focus on strong hooks, clear formatting, and meaningful engagement to grow your reach strategically.

How Long Does SEO Take? Why Starting Early Matters

February 24, 2026

Most businesses start SEO when they need results fast, but that’s already too late. The real advantage comes from starting early. Here’s why timing, consistency, and strategy determine whether SEO becomes a growth driver or a missed opportunity.

Should I Let AI Build My Website? What Business Owners Need to Know

February 24, 2026

AI can build your website, but it can’t manage it. Learn the risks, limitations, and why professional oversight is essential to protect your leads, performance, and long-term business growth online.

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July 12, 2019

Retargeting with Facebook Pixel

Author: Karen Leonard

I was browsing one of my favorite online shops, and then I hop onto Instagram. Next thing I know, I see an Instagram ad for that exact store, sometimes even […]

April 26, 2019

Social Media Landscape Has Changed: 3 Ways to Combat the Changes

Author: Karen Leonard

The social media landscape has changed. Are you keeping pace? As social media platforms take control of their algorithms and users’ habits evolve, marketers need to adapt, or they miss […]

March 29, 2019

Facebook’s Outage: A Strong Reminder for Marketers

Author: Karen Leonard

Facebook and Instagram went down on March 14 for nearly a day, due to server configuration troubles. Though many personal users were frantic about not being to see their daily […]

March 4, 2019

5 Website Design Features to Increase Conversion

Author: Karen Leonard

Your website can be a powerful marketing employee. It can convert potential customers into leads and motivate visitors to act. But is your website doing its job? How is your […]

January 28, 2019

Why Did Google Plus Fail? Lessons Learned

Author: Karen Leonard

The social network platform, Google+, shuts down this April. It never made it into the ranks of its counterparts, such as Instagram and Facebook. Recently, it had major issues with […]

November 28, 2018

Top 5 Marketing Trends of 2019

Author: Karen Leonard

The marketing world is constantly changing — with new technologies and tools, it is increasingly important to stay up-to-date on the latest info to ensure success for your business. […]