April 24, 2025

Email marketing is one of the most effective digital marketing channels, but sending out emails without understanding what works best can lead to missed opportunities.

Innovative Ideas for Smarter, More Effective Marketing

How Online Reviews Are Quietly Costing Service Businesses New Leads

May 25, 2026

Online reviews influence customer trust long before a phone call is made. Learn how online reputation management helps service businesses build credibility, improve local visibility, and generate more qualified leads.

Why Your Blog Is Not Ranking on Google and What to Do About It

May 7, 2026

If you’re asking why your blog is not ranking on Google, it likely comes down to alignment. Discover how structure, search intent, and technical SEO impact visibility, and what to fix to improve results.

Why Most Trade Business Websites Don’t Generate Leads and How to Fix It

April 29, 2026

Is your trade business website not generating leads? The issue isn’t more traffic, it’s structure. Learn how clear messaging, search alignment, trust, and simple actions can turn your website into a consistent lead-generating system.

Your Website Is a Business Asset, Are You Treating It Like One?

March 26, 2026

Your website isn’t just a brochure; it’s a business asset. Learn how website hosting and maintenance impact risk, performance, and growth through structured oversight and proactive management.

The Best Time to Build Reviews Isn’t During Busy Season. It’s Before.

March 24, 2026

Online reviews before busy season matter most. Build trust early, improve visibility, and influence customer decisions before they ever reach out. Timing your review strategy makes all the difference.

How the LinkedIn Algorithm Actually Works (And What to Focus on Instead of Guessing)

March 20, 2026

The LinkedIn Algorithm isn’t random. It rewards attention, conversation, and consistency. Focus on strong hooks, clear formatting, and meaningful engagement to grow your reach strategically.

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July 31, 2020

My Website Was Hacked! What Should I Do?

Author: Karen Leonard

Recently, you noticed some suspicious signs on your website. Content that is not yours or strange ads are displayed. The overall website performance and speed may have suddenly slowed down. […]

July 6, 2020

Increase Engagement By Adapting to Social Media Changes During COVID-19

Author: Karen Leonard

COVID-19 continues to shake the world, and digital marketing is no exception. Looking at updated stats can help small businesses see how the pandemic as changed social media and how […]

July 3, 2020

CCPA: What Your Business Needs to Know & Do

Author: Karen Leonard

Back in January, you may have noticed that many businesses updated their privacy policies; this was in response to the California Consumer Policy Act (CCPA). The CCPA went into effect […]

May 4, 2020

Get Free Exposure with Google Shopping Product Listings

Author: Karen Leonard

When you search on Google, the results may be product listings. People can easily shop for products based on Google search. Up until recently, businesses had to pay for their […]

May 4, 2020

The Pros & Cons of LinkedIn

Author: Karen Leonard

On average, 25 million LinkedIn profiles are viewed every day by businesses looking for individuals who may be future candidates for job openings at their company. LinkedIn is an effective […]

April 6, 2020

4 Reasons Why You Should Use Video in Your Marketing Strategy

Author: Karen Leonard

Are you camera shy? Well, most people are, but it’s time to put that aside and add video to your monthly marketing strategy! With ever-changing social media trends and strategies, […]