Innovative Marketing Tips

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How the LinkedIn Algorithm Actually Works (And What to Focus on Instead of Guessing)

March 20, 2026
The LinkedIn Algorithm isn’t random. It rewards attention, conversation, and consistency. Focus on strong hooks, clear formatting, and meaningful engagement to grow your reach strategically.
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Innovative Ideas for Smarter, More Effective Marketing

Why Your Competitors Keep Showing Up Before You Online

October 14, 2026
Why do competitors keep appearing ahead of you online? Strong search visibility takes more than a well-maintained website. Learn how helpful content, accurate business information, customer reviews, and ongoing improvements make your business easier to find, understand, and trust when customers search.
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Who Is Looking After Your WordPress Website?

October 14, 2026
Who’s looking after your website? Reliable WordPress website care means more than automatic updates. Learn what to check from backups and security to performance and support, and why having someone responsible helps keep your site working properly, up to date, and ready to support your business goals.
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Your Website May Not Be Broken, But It Could Still Be Costing You Business

September 16, 2026
An outdated business website can still load, function, and look acceptable while quietly costing you leads. Learn how to spot aging content, poor mobile usability, maintenance issues, and hosting problems and decide whether your site needs updates, targeted improvements, or a full redesign today.
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Why Working Harder Doesn’t Always Create More Growth

September 16, 2026
Working harder doesn’t always lead to better results. Learn how small business website growth depends on more than traffic and how stronger search visibility, clearer messaging, and a better website experience can help turn more visitors into real opportunities.
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The Business Owner’s Guide: Preparing for a Strong Fourth Quarter

August 28, 2026
Preparing for a strong fourth quarter starts well before October. Use Q3 to strengthen your website, improve search visibility, plan email campaigns, review past results, and build a coordinated marketing strategy that positions your business for a successful year-end.
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Is Your Website Helping Your Business Grow? Here’s How to Tell

August 27, 2026
For many businesses, a website is one of the most valuable marketing assets they own. It’s available around the clock, answers questions for potential customers, and often determines whether someone […]
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February 28, 2022
What Should You Do With a Bad Review?

As business owners we work hard to provide quality products and services to others.  No one ever goes into business trying to do a bad job.  Yet stuff happens.  Sometimes there are things that we can’t control, other times there are people that are impossible to please.  At the end of the day, the internet can make or break our online reputation.  Bad reviews can really cause problems.

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February 28, 2022
Must Social Media Posts Go Viral to Be Effective?

What does it mean to “go viral” anyway? Typically, a post that is viewed by thousands upon thousands of people in a very small amount of time. What topics make great viral posts? Posts about two-headed cats and maybe a Karen Meme these days.

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February 28, 2022
What is the Best Practices for Using Video on My Website?  

It is so important to follow the guidelines that Google gives us to properly catalog our online videos. Google wants to be the best, so they tell you how to help them find your video content. The trick? You have to know to look for the best practices and we are here to help.

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January 28, 2022
What is Live Streaming? – Technology Trend 2022

The USA has seen an uptick in “live streaming” as a response to COVID 19. Businesses continue to change strategy during the pandemic to reach more customers. Understandably, live streaming gained significant traction as in-person shopping was restricted. Now that consumers are adapting to this type of content, how can businesses best use it to convert sales?

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December 9, 2021
Artificial Intelligence (AI) – Hot Technology Trends 2022

Over the last decade, Artificial Intelligence has come a long way. Artificial Intelligence (AI) is part of everything we do online. From the way we use search engines, voice search, digital advertising, and more. The businesses that understand how the last decade shaped AI, and keep up with the improvements yield the highest results from using the tools.  

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December 3, 2021
Voice Search – Hot Technology Trends for 2022

Voice search is not a brand-new technology for 2022. Yet, more people are utilizing their smart devices to help them find what they are looking for than ever before. Virtual assistants, provide the capability to perform voice searches on smart devices.

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