The USA has seen an uptick in “live streaming” as a response to COVID 19. Businesses continue to change strategy during the pandemic to reach more customers. Understandably, live streaming gained significant traction as in-person shopping was restricted. Now that consumers are adapting to this type of content, how can businesses best use it to convert sales?
Over the last decade, Artificial Intelligence has come a long way. Artificial Intelligence (AI) is part of everything we do online. From the way we use search engines, voice search, digital advertising, and more. The businesses that understand how the last decade shaped AI, and keep up with the improvements yield the highest results from using the tools.
Voice search is not a brand-new technology for 2022. Yet, more people are utilizing their smart devices to help them find what they are looking for than ever before. Virtual assistants, provide the capability to perform voice searches on smart devices.
When done well, hosting hybrid events can be used as a key networking metric for business. In fact, 81% of organizers finding networking the top metric in measuring audience satisfaction. That is important considering that 89% measure a hybrid event’s success by audience satisfaction. It is estimated that 47% of event organizers find hybrid events are great for geologically dispersed audiences. Hybrid events are not going to fade away, and the sooner your business adapts the better.
Content creation for your digital marketing strategy has been evolving over the last decade. With advancements in AI, content marketing strategy has become one of the best ways for companies to be found when a potential customer is looking for your product or service.
—Innovative Global Vision (IGV) was honored as the recipient of the 2021 National Sales & Marketing Executives (NSME) Akron/Canton™ Achievements in Excellence Award™. Karen Leonard, chief marketing strategist for IGV, accepted the award during the gala event on September 30.
