Innovative Marketing Tips

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Your Website Is a Business Asset, Are You Treating It Like One?

March 26, 2026
Your website isn’t just a brochure; it’s a business asset. Learn how website hosting and maintenance impact risk, performance, and growth through structured oversight and proactive management.
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Innovative Ideas for Smarter, More Effective Marketing

Why Your Competitors Keep Showing Up Before You Online

October 14, 2026
Why do competitors keep appearing ahead of you online? Strong search visibility takes more than a well-maintained website. Learn how helpful content, accurate business information, customer reviews, and ongoing improvements make your business easier to find, understand, and trust when customers search.
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Who Is Looking After Your WordPress Website?

October 14, 2026
Who’s looking after your website? Reliable WordPress website care means more than automatic updates. Learn what to check from backups and security to performance and support, and why having someone responsible helps keep your site working properly, up to date, and ready to support your business goals.
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Your Website May Not Be Broken, But It Could Still Be Costing You Business

September 16, 2026
An outdated business website can still load, function, and look acceptable while quietly costing you leads. Learn how to spot aging content, poor mobile usability, maintenance issues, and hosting problems and decide whether your site needs updates, targeted improvements, or a full redesign today.
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Why Working Harder Doesn’t Always Create More Growth

September 16, 2026
Working harder doesn’t always lead to better results. Learn how small business website growth depends on more than traffic and how stronger search visibility, clearer messaging, and a better website experience can help turn more visitors into real opportunities.
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The Business Owner’s Guide: Preparing for a Strong Fourth Quarter

August 28, 2026
Preparing for a strong fourth quarter starts well before October. Use Q3 to strengthen your website, improve search visibility, plan email campaigns, review past results, and build a coordinated marketing strategy that positions your business for a successful year-end.
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Is Your Website Helping Your Business Grow? Here’s How to Tell

August 27, 2026
For many businesses, a website is one of the most valuable marketing assets they own. It’s available around the clock, answers questions for potential customers, and often determines whether someone […]
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June 30, 2022
Should Businesses Be Worried About a Lawsuit for Website Accessibility?

American businesses received 265,000 website accessibility demand letters in 2021 for violations of accessibility standards. In many cases, if the problems are not solved, it can lead to costly website accessibility lawsuits. Learn more about how to avoid this fate on our website.

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June 27, 2022
Video Best Practices in Marketing and Advertising

Best Practices for Videos Online are really important today. It’s no secret that the last two years have changed our lives.  What many have not realized is how our media consumption habits have changed. As audiences change, so must the industry. One of the most evolved industries is in video marketing.
In the last two years, online video watch time…

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June 3, 2022
GA4 and Your Digital Data 

As a response to the way that Google collects and stores personal website data.  Privacy laws in Europe and those that have passed at the State level have changed the way that marketers and advertisers approach targeting audiences.  Google developed GA4 to accommodate the changes required and your digital footprint is affected on many levels. 

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April 18, 2022
How Can a Chatbot Change the Game for Your Company?

Chatbots are revolutionizing customer service for many companies around the world. In simple terms, chat bots allow instant communication between your company and its customers. But that’s not all! Thanks to digital advances, chat bots can also use conversational artificial intelligence.

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April 4, 2022
Preparing Our Customers for PHP 7.4 end-of-life on November 11, 2022 

Now, you may be wondering what that has to do with me and my website. The answer…everything!  

We will spare you the eye-glazing technical updates that went into PHP 8 and focus on how this official announcement impacts your website.

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March 30, 2022
What is ADA Compliance?

Companies must do their absolute best to be ADA Compliant in 2022. In both physical locations and online, ADA compliance is the law. Let’s look at the many reasons your company should adapt to be more inclusive. Let’s look at the many reasons your company should adapt to be more inclusive.

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