Innovative Marketing Tips

TikTok was born after an unsuccessful 8 year run as the digital platform Music.ly. The developers rebranded and relaunched the digital platform in 2017 as TikTok. The social media app for discovering, creating and sharing short video content. It has become one of the fastest growing social media platforms, reaching over a billion users in less than four years.

Since the birth of social media marketers have been looking for ways to showcase their products. Recently, marketers have used micro-influencers to reach new audiences and expand their reach. These are different than your typical influencers or big-time celebrities.  If used correctly, can be a key part in your digital marketing strategy.

Are you a small brand or someone who is launching a brand new business? Have you been wondering how you are going to find ways to attract customers and create awareness? Influencer marketing may be the answer to your problems!

The key to improve local SEO is to do things the right way for the right reason. We will give you a few tips that are tried and true for improving local SEO rankings for businesses with multiple locations.

There is an interesting thing about marketing, it is always changing. We recently received an inquiry from someone who wanted me to do email marketing to a list they were going to purchase on behalf of a client they had. Our heart sank.  Let me start by saying, if you are buying lists to market to your audience, stop. Stop right now. Today, there is no faster way to get blacklisted on Google than the market to an email list you do not have permission to contact.

As business owners we work hard to provide quality products and services to others.  No one ever goes into business trying to do a bad job.  Yet stuff happens.  Sometimes there are things that we can't control, other times there are people that are impossible to please.  At the end of the day, the internet can make or break our online reputation.  Bad reviews can really cause problems.