Innovative Marketing Tips

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Legal Compliance and How to Update Your Website to Meet Changing Regulations

May 15, 2024
In the fast-paced digital world, ensuring your website stays compliant with changing regulations is critical. From accessibility standards to data privacy laws, legal compliance can come across as complicated and overwhelming due to its ever-changing nature.
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Innovative Ideas for Smarter, More Effective Marketing

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Why Local SEO Is Essential for Small Businesses

May 13, 2025
Local SEO (Search Engine Optimization) is a vital digital marketing strategy for small businesses that want to connect with customers in their area. As more consumers turn to search engines to find nearby products, services, and solutions, appearing in local search results has become critical for growth and visibility.
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How to Perform A/B Testing with Email Marketing

April 24, 2025
Email marketing is one of the most effective digital marketing channels, but sending out emails without understanding what works best can lead to missed opportunities.
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7 Effective Strategies to Collect Email Addresses for Email Marketing

April 24, 2025
Email marketing remains one of the most powerful ways to connect with potential and existing customers. However, knowing how to collect email addresses for email marketing is key to building a high-quality list.
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How to Delete Google Reviews

March 5, 2025
Google Reviews play a crucial role in shaping a business's reputation. Customers rely on these reviews to make informed decisions, while businesses use them to build trust and credibility.
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How Much Does Email Marketing Cost?

March 3, 2025
Email marketing is one of the most powerful and cost-effective tools for businesses. With the ability to reach customers directly, nurture leads, and drive conversions, it remains a key component of digital marketing strategies. 
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How to Optimize Your Website for Featured Snippets in Google Search

January 6, 2025
Have you ever noticed how some search results provide immediate answers right at the top of the page? Wouldn’t it be amazing if your content could appear there? Those highlighted answers are called featured snippets, and they can dramatically increase your website’s visibility and drive more traffic to your site.
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June 5, 2017
Why Online Reviews Are Important To Businesses And How To Respond

  Do you know what your customers are saying about you online? If not, it’s time to Google your business and check. Online reviews on platforms like Google, Yelp and […]

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April 4, 2017
Is Your Website Unsafe? What You Need to Know about Google’s Latest SSL Certificate Update

Google has made a significant update for Chrome users. It now requires websites to have an SSL certificate to be marked as secure. This update is important for ALL websites […]

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March 7, 2017
How to Use Facebook And Instagram Lead Ads to Grow Your Business

It’s no secret today that people practically live on their mobile devices. The average person in the US spends three hours a day (give or take) on their phone, and […]

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February 14, 2017
9 Tips for Choosing the Right Domain Name

When you’re creating a website, choosing your domain name can feel really stressful. You want something that accurately represents you, your business, your industry/niche or all of the above. After […]

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October 14, 2016
How to Track Inbound Phone Call ROI from Offline and Online Sources

Call tracking fills a crucial gap in the analytics that most small and large businesses use. Most business owners and managers use analytics (like Google Analytics, for example) to learn […]

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July 8, 2016
Summer Slowdown? 5 Marketing Tips To Increase Sales

Summer time is often dreaded in the sales and marketing world due to the inevitable slow down in sales that is often experienced.Although there are exceptions depending on the industry, […]

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