Open House

Boost SEO with Blogging: Improve Website SEO

November 24, 2024
Are you searching for strategies to enhance your website’s visibility in search engine results? If so, blogging is an essential tool you may be overlooking. A well maintained blog does more than just provide value to your readers—it can significantly boost your search engine optimization (SEO) and drive organic traffic to your site.  
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Open House Articles

Marketing Trends You Need to Know for 2025

November 24, 2024
Is your marketing strategy ready for 2025? The pace of change in the marketing industry has never been faster, and businesses that fail to keep up risk being left behind. Staying ahead of marketing trends is a necessity for remaining competitive, building stronger customer relationships, and achieving sustainable growth. 
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How to Increase Your Website Traffic with Effective Landing Pages

October 22, 2024
Landing pages play a pivotal role in capturing attention, driving traffic, and converting visitors into leads or customers. With the internet being the first stop for all customers in their buying journey, a well crafted landing page can make all the difference in how users interact with your website. In fact, studies show that businesses using optimized landing pages see significantly higher conversion rates compared to those that don’t. 
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How to Effectively Use Email Marketing for the Holiday Season

October 22, 2024
The holiday season is just around the corner, and if you haven't started planning your marketing strategy yet, now is the time. As consumers actively seek out deals and promotions during this busy shopping period, email marketing becomes an invaluable tool for connecting with your audience and driving sales. 
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Should My Website Have a Chatbot?

September 30, 2024
Have you ever noticed a chatbot popping up while browsing a website, offering help or answering questions? You likely have! Chatbots have quickly become a popular feature in online customer service and user engagement.
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How to Improve Local SEO with Multiple Locations

September 30, 2024
Do you have a business with multiple locations and find it challenging to achieve effective local SEO results? You're not alone. Managing local SEO for multiple branches presents unique challenges, such as keeping your business visible in each local search while maintaining consistency across the board
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The Relationship Between an Up-to-Date Website and User Trust

August 26, 2024
Have you ever visited a website that looked outdated or neglected? Maybe the design was old-fashioned, the content was stale, or the site was difficult to navigate? It likely made you question the credibility of the business behind the website.
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September 26, 2022
What You Need to Know About Email Deliverability Now.

Today, we count on the email being delivered to us just like we would a letter in the mail. Hackers are targeting email services around the world and in response, Google, Microsoft, and others are creating more parameters to try and stop hacking attempts.

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June 30, 2022
Should Businesses Be Worried About a Lawsuit for Website Accessibility?

American businesses received 265,000 website accessibility demand letters in 2021 for violations of accessibility standards. In many cases, if the problems are not solved, it can lead to costly website accessibility lawsuits. Learn more about how to avoid this fate on our website.

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June 3, 2022
GA4 and Your Digital Data 

As a response to the way that Google collects and stores personal website data.  Privacy laws in Europe and those that have passed at the State level have changed the way that marketers and advertisers approach targeting audiences.  Google developed GA4 to accommodate the changes required and your digital footprint is affected on many levels. 

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April 18, 2022
How Can a Chatbot Change the Game for Your Company?

Chatbots are revolutionizing customer service for many companies around the world. In simple terms, chat bots allow instant communication between your company and its customers. But that’s not all! Thanks to digital advances, chat bots can also use conversational artificial intelligence.

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April 4, 2022
Preparing Our Customers for PHP 7.4 end-of-life on November 11, 2022 

Now, you may be wondering what that has to do with me and my website. The answer…everything!  

We will spare you the eye-glazing technical updates that went into PHP 8 and focus on how this official announcement impacts your website.

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April 1, 2022
Why Do I Need WordPress Maintenance for My Business?

IGV is a different from most Website Development and Digital Marketing Companies.  We are committed to keeping your website optimized.  That includes keeping your website protected from hackers by running on the latest security software. 

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