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Video Best Practices in Marketing and Advertising
Karen Leonard | June 27, 2022
Best Practices for Videos Online are really important today. It’s no secret that the last two years have changed our lives. What many have not realized is how our media consumption habits have changed. As audiences change, so must the industry. One of the most evolved industries is in video marketing. In the last two years, online video watch time...
Read Full ArticleGA4 and Your Digital Data
Karen Leonard | June 3, 2022
As a response to the way that Google collects and stores personal website data. Privacy laws in Europe and those that have passed at the State level have changed the way that marketers and advertisers approach targeting audiences. Google developed GA4 to accommodate the changes required and your digital footprint is affected on many levels.
Read Full ArticleHow Can a Chatbot Change the Game for Your Company?
Karen Leonard | April 18, 2022
Chatbots are revolutionizing customer service for many companies around the world. In simple terms, chat bots allow instant communication between your company and its customers. But that's not all! Thanks to digital advances, chat bots can also use conversational artificial intelligence.
Read Full Article