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LATEST BLOG
Should You Buy Marketing Lists?
Karen Leonard | February 28, 2022
There is an interesting thing about marketing, it is always changing. We recently received an inquiry from someone who wanted me to do email marketing to a list they were going to purchase on behalf of a client they had. Our heart sank. Let me start by saying, if you are buying lists to market to your audience, stop. Stop right now. Today, there is no faster way to get blacklisted on Google than the market to an email list you do not have permission to contact.
Read Full ArticleWhat Should You Do With a Bad Review?
Karen Leonard | February 28, 2022
As business owners we work hard to provide quality products and services to others. No one ever goes into business trying to do a bad job. Yet stuff happens. Sometimes there are things that we can't control, other times there are people that are impossible to please. At the end of the day, the internet can make or break our online reputation. Bad reviews can really cause problems.
Read Full ArticleMust Social Media Posts Go Viral to Be Effective?
Karen Leonard | February 28, 2022
What does it mean to "go viral" anyway? Typically, a post that is viewed by thousands upon thousands of people in a very small amount of time. What topics make great viral posts? Posts about two-headed cats and maybe a Karen Meme these days.
Read Full Article