Mr. Chicken

IT’S ALL ABOUT THE CHICKEN!

Website Design & Digital Marketing

About Mr. Chicken

When you eat at Mr. Chicken, you’re family, and we only serve the best to our family. That means we use only the freshest farm-raised chickens. How fresh? Our chickens go from farm to restaurant in just two days. Our famous coleslaw is made in-house, hand chopped, every day. The same is true for the vegetables in all of our side dishes. From our creamy mashed potatoes and scratch-made gravy to our warm, buttery biscuits and our crispy, juicy chicken, you can count on us for food you’ll be happy to enjoy.

OUR CHALLENGE

Mr. Chicken experienced various challenges with their previous website that hindered their customer’s ability to use the site:

Updating their previous website required HTML coding knowledge and an HTML editor. Therefore, Mr. Chicken’s employees were unable to update the website themselves. This meant that they often had outdated specials on the website as they waited for requested updates to be made by their previous provider.

Mr. Chicken’s customers had difficulty downloading the catering menu since Adobe PDF reader was needed. Although there was an option to submit online catering orders, the system did not function correctly. As a result, Mr. Chicken’s catering sales were impacted. The website’s navigation system was cumbersome, resulting in even more frustration for their online customers.

Being that the website was not mobile-friendly, more than half of their customers were not able to use their cell phones to access their website; this was a huge concern, since many of their customers needed to be able to access their online menu to determine what they would like to order before arriving at a Mr. Chicken location.

The Result

IGV Provided Mr. Chicken with an engaging, mobile-friendly website that was consistent with their branding. Their new website was built on a Content Management System, making it easy for them to make changes to the content and keep their website up-to-date. We also built a new catering order system that allows their customers to submit a catering order that can be modified by staff members.

Before

After

Statistical Results

Discover the results Innovative Global Vision, inc. was capable of delivering to help our Clients Grow and improve on leads.

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TRAFFIC INCREASE

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INCREASE IN ENGAGEMENT

0%

BOUNCE REDUCTION

SERVICES PROVIDED

Website Redesign

WordPress Security

Digital Marketing

Responsive Design

Maintenance

E-Mail Hosting

MARKETING

Below you will find sample of our Marketing work.

Mr. Chicken Hiring Poster

After a photo shoot using some of Mr.Chicken’s employees, we designed this poster to build awareness for employment opportunities and highlight the benefits of working for Mr. Chicken.

Farm Fresh Chicken Sandwich T-Shirt

This Farm Fresh Chicken Sandwich t-shirt was designed by our creative service team to introduce Mr. Chicken’s new sandwich. It was worn by all employees working at each Mr. Chicken location.

Jumbotron Ad at the Q

This ad was designed to promote Mr. Chicken’s Farm Fresh Chicken Sandwich during a Cleveland Monster’s game at Quicken Loans Arena.

Mr. Chicken New Menu

Mr.Chicken’s newly designed menu

TESTIMONIAL

The results speak for themselves and our clients have positive results to share.

CHRISTINE

Mr.Chicken – Director of Marketing

“Since the new site, our online ordering has increased. Our website traffic has increased by 154%, engagement has increased by 120.74%, and bounces have decreased by 12.58%. Desktop and mobile users are staying on the website longer and clicking through the site, catering orders have increased. Traffic to our Facebook, YouTube and Twitter improved. I would definitely recommend IGV to others that are seeking to improve their website’s performance.”

Discover More Projects

Browse our other successful projects and learn how Innovative Global Vision accomplishes successful design to bring our customers, new leads, conversions and improved turnovers. If you’re ready to take the next steps fill out our form above or give us a call today!

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PARTNER WITH US

Ready to get better results? IGV will work closely with you and your team to collaborate on an effective design that can help bring in new leads. To start, fill out the form below and someone will get in touch with you very soon. We look forward to bring you great success!