October 22, 2024

Landing pages play a pivotal role in capturing attention, driving traffic, and converting visitors into leads or customers. With the internet being the first stop for all customers in their buying journey, a well crafted landing page can make all the difference in how users interact with your website. In fact, studies show that businesses using optimized landing pages see significantly higher conversion rates compared to those that don’t.

Innovative Ideas for Smarter, More Effective Marketing

The Best Time to Build Reviews Isn’t During Busy Season. It’s Before.

March 24, 2026

Online reviews before busy season matter most. Build trust early, improve visibility, and influence customer decisions before they ever reach out. Timing your review strategy makes all the difference.

How the LinkedIn Algorithm Actually Works (And What to Focus on Instead of Guessing)

March 20, 2026

The LinkedIn Algorithm isn’t random. It rewards attention, conversation, and consistency. Focus on strong hooks, clear formatting, and meaningful engagement to grow your reach strategically.

How Long Does SEO Take? Why Starting Early Matters

February 24, 2026

Most businesses start SEO when they need results fast, but that’s already too late. The real advantage comes from starting early. Here’s why timing, consistency, and strategy determine whether SEO becomes a growth driver or a missed opportunity.

Should I Let AI Build My Website? What Business Owners Need to Know

February 24, 2026

AI can build your website, but it can’t manage it. Learn the risks, limitations, and why professional oversight is essential to protect your leads, performance, and long-term business growth online.

How to Build and Monitor Google Reviews for Your Business

February 15, 2026

Strong Google reviews do not happen by accident. They are built through consistent systems, clear communication, and follow-through. Businesses that treat reviews as part of operations — not an afterthought […]

How to Structure a Homepage That Converts in 2026

January 31, 2026

Homepage structure has become a defining factor in website performance. As user expectations evolve, clarity, trust, and flow now matter more than visuals alone. In this post, we explore how high-converting homepages are built in 2026 and which structural elements truly drive action.

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January 25, 2018

How Social Media Affects Business

Author: Karen Leonard

Social networking revolves around a continuous conversation you have with your customers. It is a platform for you to continue to provide your customers with valuable content as well as […]

January 2, 2018

Meet Our New Digital Marketing Intern!

Author: Karen Leonard

Spotlight On: Jasmine Jenkins We would like to welcome our new Digital Marketing Intern, Jasmine Jenkins! Jasmine is a sophomore at Kent State University. Here’s a little Q&A session so […]

December 29, 2017

Start the Year Right, Audit your Site

Author: Karen Leonard

Here we are – 2018. It’s time for new beginnings, new strategies and the creation of new impressions that will last. When people conduct a search, your website is the […]

November 27, 2017

Digital Marketing Trends for 2018

Author: Karen Leonard

With the New Year quickly approaching, it’s time to consider new beginnings. Clean out your inbox, filter through the unused apps and really decide what you want to see on […]

April 4, 2017

Is Your Website Unsafe? What You Need to Know about Google’s Latest SSL Certificate Update

Author: Karen Leonard

Google has made a significant update for Chrome users. It now requires websites to have an SSL certificate to be marked as secure. This update is important for ALL websites […]

March 7, 2017

How to Use Facebook And Instagram Lead Ads to Grow Your Business

Author: Karen Leonard

It’s no secret today that people practically live on their mobile devices. The average person in the US spends three hours a day (give or take) on their phone, and […]