Innovative Marketing Tips

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How to Perform A/B Testing with Email Marketing

April 24, 2025
Email marketing is one of the most effective digital marketing channels, but sending out emails without understanding what works best can lead to missed opportunities.
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Innovative Ideas for Smarter, More Effective Marketing

Is Your Website Helping Your Business Grow? Here’s How to Tell

August 27, 2026
For many businesses, a website is one of the most valuable marketing assets they own. It’s available around the clock, answers questions for potential customers, and often determines whether someone […]
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Why Your Competitors Stay Busy While Your Business Slows Down 

July 27, 2026
Discover why your competitors stay busy and how stronger search visibility, helpful content, customer reviews, and an optimized website can help generate more consistent leads, even during slower seasons.
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What Happens When Referrals Stop Coming In

July 26, 2026
Referrals can bring valuable business, but they are never guaranteed. Learn what happens when referrals stop coming in, and why service businesses need a professional website and strong search visibility to generate consistent leads.
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SEO vs. AEO vs. GEO: Is SEO Dead or Do Service Businesses Need All Three?

June 30, 2026
SEO vs AEO vs GEO can feel confusing, but they work best together. Learn how service businesses can strengthen visibility across search engines, answer-based results, and AI-powered platforms by building trust and helpful content.
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How a Suspicious Website Lead Exposed the Risks of Neglected WordPress Maintenance

June 27, 2026
A suspicious website lead revealed how hidden security risks can affect a business. This blog explains why proactive WordPress maintenance services help protect your website, customers, and reputation before issues become costly.
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SEO vs Paid Ads: What Actually Works for Service Businesses?

May 29, 2026
SEO for service businesses and paid advertising each play a different role in growth. Explore when speed matters, when long-term visibility delivers more value, and why many businesses benefit from a strategic balance of both.
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March 6, 2018
Schedule to Instagram!

Stop those annoying reminders and get to scheduling already! Some of you may already be aware, but for those of you who aren’t, Instagram allows scheduled posts now! As of […]

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March 5, 2018
Level Up with WordPress Maintenance

Websites are essential to almost every businesses success in the technology-filled world that we live in. They are the main marketing tool for businesses because never turn off and are […]

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February 26, 2018
Push Notifications That Will Accommodate, Not Annoy Your Visitors

We are all familiar with this pop-up every time we download a new app on our phones. And more likely than not, we hit “OK” just to make the message […]

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January 29, 2018
Facebook: The Business Algorithm Change

As many of you know, Facebook founder, Mark Zuckerberg, announced a change mid-January that can affect the way we digitally market our brands. Needless to say, this change in the […]

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January 25, 2018
How Social Media Affects Business

Social networking revolves around a continuous conversation you have with your customers. It is a platform for you to continue to provide your customers with valuable content as well as […]

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January 2, 2018
Meet Our New Digital Marketing Intern!

Spotlight On: Jasmine Jenkins We would like to welcome our new Digital Marketing Intern, Jasmine Jenkins! Jasmine is a sophomore at Kent State University. Here’s a little Q&A session so […]

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