December 30, 2024

Are you struggling to keep users engaged on your website? Do you feel like visitors quickly leave without interacting with your content? If you're looking for effective ways to boost user interaction, you’re not alone. Many businesses face this challenge, but there's a powerful solution - interactive content.

Innovative Ideas for Smarter, More Effective Marketing

SEO vs Paid Ads: What Actually Works for Service Businesses?

May 29, 2026

SEO for service businesses and paid advertising each play a different role in growth. Explore when speed matters, when long-term visibility delivers more value, and why many businesses benefit from a strategic balance of both.

How Online Reviews Are Quietly Costing Service Businesses New Leads

May 25, 2026

Online reviews influence customer trust long before a phone call is made. Learn how online reputation management helps service businesses build credibility, improve local visibility, and generate more qualified leads.

Why Your Blog Is Not Ranking on Google and What to Do About It

May 7, 2026

If you’re asking why your blog is not ranking on Google, it likely comes down to alignment. Discover how structure, search intent, and technical SEO impact visibility, and what to fix to improve results.

Why Most Trade Business Websites Don’t Generate Leads and How to Fix It

April 29, 2026

Is your trade business website not generating leads? The issue isn’t more traffic, it’s structure. Learn how clear messaging, search alignment, trust, and simple actions can turn your website into a consistent lead-generating system.

Your Website Is a Business Asset, Are You Treating It Like One?

March 26, 2026

Your website isn’t just a brochure; it’s a business asset. Learn how website hosting and maintenance impact risk, performance, and growth through structured oversight and proactive management.

The Best Time to Build Reviews Isn’t During Busy Season. It’s Before.

March 24, 2026

Online reviews before busy season matter most. Build trust early, improve visibility, and influence customer decisions before they ever reach out. Timing your review strategy makes all the difference.

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January 2, 2018

Meet Our New Digital Marketing Intern!

Author: Karen Leonard

Spotlight On: Jasmine Jenkins We would like to welcome our new Digital Marketing Intern, Jasmine Jenkins! Jasmine is a sophomore at Kent State University. Here’s a little Q&A session so […]

December 29, 2017

Start the Year Right, Audit your Site

Author: Karen Leonard

Here we are – 2018. It’s time for new beginnings, new strategies and the creation of new impressions that will last. When people conduct a search, your website is the […]

November 27, 2017

Digital Marketing Trends for 2018

Author: Karen Leonard

With the New Year quickly approaching, it’s time to consider new beginnings. Clean out your inbox, filter through the unused apps and really decide what you want to see on […]

April 4, 2017

Is Your Website Unsafe? What You Need to Know about Google's Latest SSL Certificate Update

Author: Karen Leonard

Google has made a significant update for Chrome users. It now requires websites to have an SSL certificate to be marked as secure. This update is important for ALL websites […]

March 7, 2017

How to Use Facebook And Instagram Lead Ads to Grow Your Business

Author: Karen Leonard

It's no secret today that people practically live on their mobile devices. The average person in the US spends three hours a day (give or take) on their phone, and […]

February 14, 2017

9 Tips for Choosing the Right Domain Name

Author: Karen Leonard

When you’re creating a website, choosing your domain name can feel really stressful. You want something that accurately represents you, your business, your industry/niche or all of the above. After […]