Innovative Marketing Tips

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Marketing Trends You Need to Know for 2025

November 24, 2024
Is your marketing strategy ready for 2025? The pace of change in the marketing industry has never been faster, and businesses that fail to keep up risk being left behind. Staying ahead of marketing trends is a necessity for remaining competitive, building stronger customer relationships, and achieving sustainable growth. 
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Innovative Ideas for Smarter, More Effective Marketing

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Why Local SEO Is Essential for Small Businesses

May 13, 2025
Local SEO (Search Engine Optimization) is a vital digital marketing strategy for small businesses that want to connect with customers in their area. As more consumers turn to search engines to find nearby products, services, and solutions, appearing in local search results has become critical for growth and visibility.
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How to Perform A/B Testing with Email Marketing

April 24, 2025
Email marketing is one of the most effective digital marketing channels, but sending out emails without understanding what works best can lead to missed opportunities.
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7 Effective Strategies to Collect Email Addresses for Email Marketing

April 24, 2025
Email marketing remains one of the most powerful ways to connect with potential and existing customers. However, knowing how to collect email addresses for email marketing is key to building a high-quality list.
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How to Delete Google Reviews

March 5, 2025
Google Reviews play a crucial role in shaping a business's reputation. Customers rely on these reviews to make informed decisions, while businesses use them to build trust and credibility.
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How Much Does Email Marketing Cost?

March 3, 2025
Email marketing is one of the most powerful and cost-effective tools for businesses. With the ability to reach customers directly, nurture leads, and drive conversions, it remains a key component of digital marketing strategies. 
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How to Optimize Your Website for Featured Snippets in Google Search

January 6, 2025
Have you ever noticed how some search results provide immediate answers right at the top of the page? Wouldn’t it be amazing if your content could appear there? Those highlighted answers are called featured snippets, and they can dramatically increase your website’s visibility and drive more traffic to your site.
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April 18, 2022
How Can a Chatbot Change the Game for Your Company?

Chatbots are revolutionizing customer service for many companies around the world. In simple terms, chat bots allow instant communication between your company and its customers. But that’s not all! Thanks to digital advances, chat bots can also use conversational artificial intelligence.

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April 4, 2022
Preparing Our Customers for PHP 7.4 end-of-life on November 11, 2022 

Now, you may be wondering what that has to do with me and my website. The answer…everything!  

We will spare you the eye-glazing technical updates that went into PHP 8 and focus on how this official announcement impacts your website.

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March 30, 2022
What is ADA Compliance?

Companies must do their absolute best to be ADA Compliant in 2022. In both physical locations and online, ADA compliance is the law. Let’s look at the many reasons your company should adapt to be more inclusive. Let’s look at the many reasons your company should adapt to be more inclusive.

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March 30, 2022
4 Ways to Improve Your Website Accessibility

Website Accessibility is an important topic today. We are going to explain why your website should be designed with ADA compliance in mind.

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March 30, 2022
TikTok as a Business Platform – Technology Trend 2022

TikTok was born after an unsuccessful 8 year run as the digital platform Music.ly. The developers rebranded and relaunched the digital platform in 2017 as TikTok. The social media app for discovering, creating and sharing short video content. It has become one of the fastest growing social media platforms, reaching over a billion users in less than four years.

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March 18, 2022
The Importance of Micro Influencers in Digital Marketing

Since the birth of social media marketers have been looking for ways to showcase their products. Recently, marketers have used micro-influencers to reach new audiences and expand their reach. These are different than your typical influencers or big-time celebrities.  If used correctly, can be a key part in your digital marketing strategy.

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