April 24, 2025

Email marketing is one of the most effective digital marketing channels, but sending out emails without understanding what works best can lead to missed opportunities.

Innovative Ideas for Smarter, More Effective Marketing

How to Effectively Handle and Remove Google Reviews

January 5, 2026

Google Reviews shape how customers find, trust, and choose your business. While you can’t delete reviews at will, you do have options. Learn when Google will remove a review, when responding matters more, and how smart review management can turn feedback into a growth advantage.

Marketing Trends for 2026 Every Business Should Know

December 5, 2025

Digital marketing is constantly evolving, and staying ahead means understanding the latest trends, social media strategies, and content marketing techniques that help brands engage audiences and achieve measurable growth.

Is Link Building Still Relevant to SEO?

May 13, 2025

Link building has long been viewed as a cornerstone of SEO strategy. For years, marketers have relied on backlinks to signal authority and relevance to search engines. In this post, we’ll break down the current role of link building, how its importance has shifted over time, and which best practices are still effective today.

Why Local SEO Is Essential for Small Businesses

May 13, 2025

Local SEO (Search Engine Optimization) is a vital digital marketing strategy for small businesses that want to connect with customers in their area. As more consumers turn to search engines to find nearby products, services, and solutions, appearing in local search results has become critical for growth and visibility.

How to Perform A/B Testing with Email Marketing

April 24, 2025

Email marketing is one of the most effective digital marketing channels, but sending out emails without understanding what works best can lead to missed opportunities.

7 Effective Strategies to Collect Email Addresses for Email Marketing

April 24, 2025

Email marketing remains one of the most powerful ways to connect with potential and existing customers. However, knowing how to collect email addresses for email marketing is key to building a high-quality list.

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January 21, 2024

The End of an Era, Google Business Profiles Websites Set to Shut Down

Author: Karen Leonard

Google Business Profiles Websites Shut Down In a surprising development, Google has recently announced its decision to shut down websites created through Google Business Profiles. This unforeseen move has sent […]

January 21, 2024

Unlocking New Possibilities: The Government of Canada’s “Grow Your Business Online” Grant

Author: Karen Leonard

Grow Your Business Online Grant Having a strong online presence is vital for running a successful business in 2024. For many small and medium-sized enterprises (SMEs), making the leap into […]

January 15, 2024

Don’t let your email delivery rate plummet, take action today!

Author: Karen Leonard

Important Email Update – Starting February 1, 2024! Google and Yahoo! are making big changes. From February 1, 2024, if you send a lot of emails, you must use your […]

December 27, 2023

Content Marketing Strategies that Drive Results

Author: Karen Leonard

In today’s online world, content marketing plays a big role in making a brand known, engaging people, and achieving business goals. To stand out, it’s essential to use effective content […]

December 6, 2023

The Importance of User Experience (UX) in Web Design

Author: Karen Leonard

The internet is our window to the vast realm of information, and user experience (UX) in web design plays a pivotal role. It’s the magic that transforms a simple website […]

November 22, 2023

Why Are My Google Ads Not Performing Well?

Author: Karen Leonard

In the complex world of online advertising, Google Ads serves as a guide for businesses trying to reach their desired audience. Yet, if your Google Ads campaign isn’t giving you […]